Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
You're funding Booking.com's growth while your direct site sits idle. We build the organic presence that brings direct bookings to you instead.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Marseille hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
OTAs take 18–25% commission on every Marseille hotel booking they source
Hotels and hospitality businesses in Marseille face a specific digital challenge: OTAs like Booking.com and Expedia take 15–25% commission on every booking they source, yet most properties remain heavily dependent on them. The hotels reducing OTA dependence and growing direct bookings in Marseille share one strategy — they own their organic search presence for the queries that OTAs also compete for. When a traveller searches 'hotels Marseille' or 'boutique hotel Le Panier' and finds your website first, you earn 100% of that revenue.
The 3 places Marseille hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Paying €95k/year in OTA commissions despite a 4.6 Google rating; invisible in organic searches for 'boutique hotel Marseille' and neighbourhood-specific queries. Direct booking rate of 18%.
Implemented full LodgingBusiness schema; created 8 neighbourhood-specific content pages for Le Panier and surrounding areas of Marseille
— Sophie R.
General Manager
Read the full case study →BEFORE → AFTER
Annual OTA commission cost · BEFORE
€95k
Annual OTA commission cost · AFTER
€53k
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 9–12 months, your property ranks on page one for key hotel discovery searches in Marseille. Direct bookings increase 40–80%. OTA commission costs reduce by €20k–€60k annually. Seasonal occupancy stabilises through year-round content targeting.
Hospitality SEO Audit & OTA Dependency Analysis
We audit your organic search visibility, booking source mix, and OTA commission costs against Marseille's top-performing independent hotels. We identify the exact search terms OTAs are capturing that your direct site could own.
Technical SEO & Hotel Schema
We implement Hotel and LodgingBusiness schema markup, fix technical SEO issues, optimise your Google Business Profile and Google Hotel profile, and ensure your site loads fast on mobile — where 70%+ of Marseille hotel searches now happen.
Local Experience & Destination Content
We create the hyperlocal content that OTAs can't serve — neighbourhood guides for Le Panier, local attraction pages, area-specific event content, and business traveller resources. This content ranks for discovery queries and builds direct booking intent.
Direct Booking Conversion Optimisation
We optimise your direct booking page for conversion — rate parity messaging, direct booking incentives visible in search results, review schema, and booking funnel improvements that overcome OTA preference bias.
Occupancy & Revenue Tracking
Monthly reporting on rankings, organic traffic, direct booking volume, and OTA commission savings. We measure RevPAR and direct booking share — the metrics that matter for hotel profitability.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille hotels & hospitality brand
The median hotels & hospitality client after 6 months
See how your property's organic search visibility compares to Marseille's top-ranking hotels — with a clear roadmap to reduce OTA dependence.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How does SEO reduce OTA dependence for hotels in Marseille?
By ranking your direct website for the hotel discovery searches OTAs dominate — 'hotels Marseille', 'boutique hotel Le Panier', and similar queries. When guests find your site in organic results and book direct, you earn 100% of that revenue with no commission.
How long until direct bookings increase from SEO?
Google Hotel profile and schema optimisations show results within 30–45 days. Meaningful direct booking increases typically appear within 4–6 months. Full OTA displacement targets are usually achieved by 9–12 months.
Will SEO work for a small independent property?
Yes — and independent properties have a local content advantage that OTAs and national chains can't match. Hyperlocal Marseille neighbourhood content, personalised experience pages, and direct relationship storytelling are SEO assets only your property can build.
How do you handle low-season occupancy through SEO?
Through year-round content targeting Marseille seasonal events, off-peak travel intent, and attraction-based searches that don't depend on peak season demand. Seasonal content compounds — it ranks every year, not just when you publish it.
What does hospitality SEO cost in Marseille?
Hotel SEO retainers typically range €2,000–€5,500/month depending on property size and competitive intensity. Most properties recoup the full investment in OTA commission savings alone within 8–10 months.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Marseille hotels & hospitality market diagnostic.
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