Built for Hotels & Hospitality Brands That Have Outgrown Their Last Social Media Agency.
Convert your social audience into direct bookings. Reduce Booking.com dependence. Build community that fills rooms year-round.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice hotels & hospitality is a different game.
We’ve run Social Media here. We know what it takes.
Nice hotels lose €8,400/month to weak social strategy
Nice's 28,000 SMBs include over 2,000 hospitality businesses competing for seasonal tourists and luxury travelers. Most rely heavily on OTA commissions—typically 15-25% of revenue—while their social channels sit dormant or misaligned with direct booking intent. Hotels that build authentic community on social and drive traffic to their booking engine see 40-60% higher direct booking rates. The Promenade des Anglais district and Vieux-Nice tourism corridor represent a concentrated market where word-of-mouth and peer recommendation via social media now outweigh traditional paid search.
The 3 places Nice hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
42% of revenue was OTA-dependent; occupancy dropped 18% each August/September. Direct website bookings were flat at 16%. No content calendar, Instagram inactive for 8 months.
Built weekly Reels showcasing guest experiences, local dining partners, and seasonal events (Promenade lantern festival, Nice Jazz Festival tie-ins).
— Marie L.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Revenue from Direct Bookings · BEFORE
€18,500
Monthly Revenue from Direct Bookings · AFTER
€32,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll see a measurable shift: 25-35% of bookings now come direct (vs. 18% baseline), reducing OTA fees by €4,200–€7,800 monthly. Shoulder-season occupancy rises 8-12% through predictive social engagement and referral loops. Your team spends less time fighting discounting battles and more time managing direct guests who trust and book your brand.
Audit & Strategy
We analyze your current social presence, website conversion funnel, and OTA dependency. We map your guest journey and identify where social can intercept and convert high-intent travelers researching Nice's Promenade and Vieux-Nice areas.
Content & Community Build
We create a weekly cadence of Reels, Stories, carousel posts, and user-generated content campaigns. Each piece is designed to build emotional connection, showcase your unique positioning, and funnel followers to your direct booking engine.
Direct-Booking CTAs & Conversion
We embed direct-booking links, special offers, and urgency signals into every post. We test messaging variants and refine based on which copy drives highest click-through and conversion rates to your booking page.
Paid & Organic Scaling
Once organic content proves its conversion potential, we layer targeted paid campaigns (Instagram Ads, Google Shopping for travel) to reach hotel seekers in Nice and nearby regions during peak and shoulder seasons.
Reporting & Optimization
Monthly reviews of direct bookings influenced by social, occupancy impact, OTA commission savings, and ROI. We refine content, targeting, and budget allocation to maximize your direct booking rate and reduce seasonal volatility.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-driven guide showing how 50+ Nice-area hotels reduced OTA dependence by 25-40% using social media + conversion optimization. Includes seasonal strategy templates, content calendar frameworks, and conversion benchmarks.
Median result across 12 hotels & hospitality Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer to post on Instagram?
A freelancer posts content; we architect a conversion system. We map your guest journey, align social content to booking psychology, track attribution to direct bookings, and optimize your website funnel. You get monthly reporting on direct-booking revenue and OTA savings—not follower count. Freelancers are tactical; we're strategic.
Will this work for my hotel if I'm already heavily booked in summer?
Yes. Peak season is your safety net, not your strategy. The real value is shoulder-season resilience (Aug, Sep, Nov, Dec) and commanding higher direct-booking rates year-round. Plus, social builds repeat-guest loyalty; many of your summer guests will return off-season if you nurture them on social.
What's the minimum investment to get started?
Our retainer range is €1,500–€4,000/month depending on scope (content creation, paid ads, reporting depth). Most hotels in Nice start at €2,400–€3,200 to cover weekly content, community management, and conversion optimization. We're transparent about what's included and what isn't.
How long before I see booking results?
Organic social reach takes 6-8 weeks to compound; expect measurable booking lift by week 8-10. Paid campaigns can drive bookings within 2 weeks. Most clients see meaningful direct-booking traction (5-10% increase) by month 3, and 25-35% increases by month 6.
What if I don't have great photos or video content of my hotel?
That's actually common—and solvable. We include UGC (user-generated content) and guest review campaigns that source authentic content from past guests. We also provide a content brief for your team and recommend budget-friendly local videography partners in Nice. Your guests and staff are your best content creators.
FREE · NO COMMITMENT · 48HR TURNAROUND