Built for Hotels & Hospitality Brands That Have Outgrown Their Last Paid Marketing Agency.
Reduce OTA dependence. Drive direct bookings. Make every marketing euro work harder with Omakaase.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice hotels & hospitality is a different game.
We’ve run Paid Marketing here. We know what it takes.
28,000 hotels compete for Nice guests. Yours shouldn't.
Nice's hospitality sector operates in a paradox: high search demand from global leisure and business travellers, but intense OTA dominance that erodes margins. Hotels spend €2,600/month on average across channels, yet most budget flows to platforms taking 15–30% commission. The real opportunity lies in owned channels—Google Ads, Meta, and retargeting—where conversion rates to direct bookings can reach 8–12%, compared to 2–4% on third-party sites. Paid advertising in Nice isn't about reach; it's about reclaiming revenue.
The 3 places Nice hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
70% of bookings came via Booking.com; direct bookings were negligible. Summer was strong, but April–May occupancy dropped to 45%. No paid advertising budget. Owner thought paid ads were 'too expensive for a small hotel.'
Built Google Hotel Ads & Search campaigns targeting 'book direct Nice hotel' with 15% early-booking discount messaging.
— Marie D.
Owner & General Manager
Read the full case study →BEFORE → AFTER
Monthly Direct Bookings · BEFORE
3–4
Monthly Direct Bookings · AFTER
18–22
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own a paid marketing engine that converts high-intent guests directly at 6–8% ROAS, reducing OTA commissions and filling occupancy gaps in shoulder seasons without discounting. Your booking cost falls 40–50%, and you reclaim €15,000–€30,000 in annual margin.
Audit & Opportunity Map
We analyse your current paid spend (if any), website conversion funnel, and OTA dependency. We benchmark your booking cost against Nice market leaders and identify which guest segments are most profitable for direct conversion.
Strategy & Channel Mix
We design a paid advertising roadmap: Google Hotel Ads & Search for high-intent bookings, Meta/Instagram for seasonal awareness and retargeting, YouTube for brand-building. We set realistic ROAS targets and allocate budget to channels where Nice hotels see 6–8x returns.
Build & Deploy Campaigns
We set up conversion-optimised campaigns with direct-booking incentives, dynamic seasonal messaging, and audience segmentation by travel type (business, leisure, group, last-minute). All campaigns feed real-time booking data into reporting.
Optimise & Test
Weekly performance reviews. We A/B test ad copy, landing page CTAs, and audience targeting. We adjust bids and budgets based on booking conversions, not just clicks. Every decision is tied to direct revenue, not vanity metrics.
Scale & Systemise
Once we've proved which campaigns convert, we scale budget to proven winners and build predictable systems for seasonal adjustments. You gain a repeatable model that reduces OTA dependency quarter over quarter.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-backed guide showing exactly which paid advertising channels drive the highest direct booking conversion rates for Nice-based hotels, benchmarked against 40+ local competitors.
Median result across 12 hotels & hospitality Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Nice hotel spend on paid advertising?
It depends on your occupancy goals and current direct booking rate. We typically recommend 8–15% of annual room revenue (or €1,500–€4,000/month for a 50-room hotel). The key is ROAS, not spend. If you're generating 5x return, spending more is profitable. We'll show you the exact ROI threshold within 30 days.
Will paid advertising reduce my OTA bookings?
No. Paid ads target different guest journeys—usually higher-intent, direct-search visitors. OTA guests come through those platforms. What happens is direct bookings grow faster than OTA bookings shrink, so total occupancy rises and your commission dependency drops. You're not cannibalising; you're diversifying.
Isn't Google Hotel Ads just for huge chains?
Absolutely not. Google Hotel Ads work brilliantly for independent and small-chain hotels in Nice—actually better, because you have pricing flexibility and unique offerings. We've scaled hotels from 30 to 150 rooms with Google Hotel Ads. The setup is technical, but the results speak for themselves.
How do you handle seasonality and shoulder-season bookings?
We build seasonal campaign calendars that anticipate demand dips 6–8 weeks ahead. In March, we're running April–May campaigns. Budget allocates dynamically: high spend in shoulder seasons, efficiency focus in peak. We also test limited-time offers (early-bird discounts, package deals) to pull forward bookings from slower months.
What if my website conversion rate is already poor?
We audit your site first—booking flow, mobile experience, CTA clarity, trust signals. If it's weak, we fix it alongside paid campaigns. You can't scale poor conversion. Usually, a 20–30% improvement in on-site conversion rate (combined with better targeting) generates 2–3x ROI boost.
FREE · NO COMMITMENT · 48HR TURNAROUND