Built for Hotels & Hospitality Brands That Have Outgrown Their Last Web Design Agency.
Purpose-built websites that turn guests into direct bookings—not OTA traffic jams.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Nice hotels & hospitality is a different game.
We’ve run Web Design here. We know what it takes.
28,000 Nice hotels compete online. Your website shouldn't.
Nice's hospitality sector thrives on seasonal waves: summer peaks from Promenade des Anglais tourism, winter lulls from Russian and European demand shifts. Hotels dependent on Booking.com and Expedia lose 15–25% of revenue to commission fees and customer data. A conversion-optimized website becomes your direct booking engine, especially critical during shoulder seasons when OTA inventory competition intensifies. Web design in this market is no longer aesthetic—it's survival.
The 3 places Nice hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
80% of bookings came through Booking.com; direct bookings stalled at 1.3% conversion. Website looked dated, mobile experience was clunky, and guests had no reason to trust a direct booking over the OTA.
Rebuilt homepage and rooms gallery with professional photography, guest testimonials, and video tours; optimized for mobile-first experience and sub-2s load time.
— Marie L.
Owner & Manager
Read the full case study →BEFORE → AFTER
Monthly Direct Booking Revenue · BEFORE
€4,200
Monthly Direct Booking Revenue · AFTER
€11,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You launch a website that converts visitors into direct bookings at 3–5% (vs. your current 1.5–2%), reduces OTA dependence by 20–30%, and adapts dynamically to seasonal demand—all while your team owns the guest relationship and data.
Booking Flow Audit
We analyze your current website, competitor benchmarks, and guest behavior. We measure mobile conversion paths, identify friction points, and score against Nice hotels performing at 5%+ conversion rates.
Trust & Psychology Design
We rebuild your homepage, rooms pages, and booking flow with conversion psychology: prominent guest reviews, professional photography, urgency signals (low inventory, rates), trust badges, and mobile-first speed optimization.
Direct Booking Engine Setup
We integrate your property management system (PMS) directly into your website so pricing, availability, and rates update in real-time. Guests book directly without friction.
Seasonal Messaging & Conversion Testing
We implement dynamic content blocks that shift messaging based on season (peak vs. shoulder vs. off-season), guest intent, and device. A/B testing begins immediately.
Launch, Training & Optimization
We deploy your new website, train your team on content updates, and establish a 90-day optimization rhythm: weekly conversion reviews, monthly A/B test cycles, and continuous revenue impact reporting.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-driven guide to reducing OTA dependence, increasing direct conversion, and stabilizing occupancy through seasonal demand shifts—built for hospitality owners in Nice.
Median result across 12 hotels & hospitality Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much can I realistically save by moving bookings off OTAs?
A 50-room hotel at 70% occupancy moving 25% of bookings from OTA (20% avg commission) to direct (2.5% processing) recovers €35,000–€55,000 annually. Larger properties see €80,000+. Our calculator in the playbook lets you model your exact scenario.
Will this cannibalize my OTA bookings?
No—you'll still be on every OTA. What changes: your direct channel becomes competitive. Guests who would have booked on Booking.com now choose your website because it's faster, more trustworthy, and sometimes offers better rates. OTA bookings stabilize; direct bookings grow.
How does dynamic pricing work? Doesn't that confuse guests?
Transparent dynamic pricing (same rate as Booking.com + a 'direct booking discount') actually builds trust. We integrate your PMS so rates sync in real-time. Guests see 'Book direct and save €15' vs. Booking.com's €185 per night—they feel smart choosing your site.
I'm busy running the hotel. How much time do I need to invest?
Minimal. We handle design, integration, and launches. You provide 2–3 hours total: initial brief, feedback on prototypes, and final approval. After launch, your team gets a simple content update guide (2–3 updates per season max).
What if I already have a website? Do we rebuild from scratch?
Not always. If your site is mobile-responsive and fast, we optimize and convert it. If it's dated or slow, rebuilding (6–10 weeks) is more efficient. We audit first and recommend the faster path.
FREE · NO COMMITMENT · 48HR TURNAROUND