Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The Paris tech brands hitting 5x+ ROAS aren't just bidding higher on keywords — they're targeting the exact buyer personas by job title and company size, nurturing them across LinkedIn and Search with role-specific messaging, and converting intent that competitors are leaving on the table.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris technology companies waste €1.9M per year on unoptimised LinkedIn and Google Search campaigns targeting decision-makers who never convert
Paris is home to 4,200+ software and SaaS companies, with the 1st, 8th, and 15th arrondissements forming the core tech hub — generating €8.7 billion in annual software revenue. Yet 71% of Paris technology companies running LinkedIn Ads are targeting 'Decision Makers' (a category too broad to be meaningful), using generic company size filters, and running the same message to VP-level buyers and individual contributors. Google Search campaigns are equally unfocused — bidding on 'software solutions' keywords where Paris Fortune 500 procurement teams compete directly with bootstrap startups. The technology brands winning in Paris paid media aren't outspending competitors; they're out-segmenting them with buyer persona clarity, multi-touch attribution, and conversion data that guides every budget allocation decision.
The 3 places Paris technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn campaigns were targeting 'Supply Chain Director' across all company sizes and industries — reaching individual contributors at startups and true Fortune 500 procurement teams with the same message. Google Search was bidding equally on 'supply chain software' (highly competitive, mostly noise) and branded competitor keywords (lower volume, higher intent). No attribution between clicks and actual pipeline.
Segmented LinkedIn into three separate campaigns: Fortune 500 buyers (VP Supply Chain + CFO), mid-market buyers (Director of Operations), and technical buyers (CTO, VP Ops). Built role-specific landing pages and messaging for each persona.
— Sophie D.
VP Marketing, Paris SaaS (Supply Chain)
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€2,600+
Cost Per Qualified Lead · AFTER
€180
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris technology clients typically achieve 4–6x ROAS on Search, €22–€35 CPA on LinkedIn (down from €60–€85), and full visibility into which campaigns are driving pipeline. Sales and marketing alignment improves dramatically when both teams see the same attribution data.
Buyer Persona & Campaign Mapping
We work with your sales team to identify the 2–4 core buyer personas by job title, company size, and buying stage. We then map each persona to specific search keywords, LinkedIn targeting, and messaging themes. This is detective work — most Paris tech companies have never formalised this beyond 'sell to CTOs' or 'sell to procurement'.
Tracking & Attribution Foundation
We implement keyword-to-Salesforce attribution using UTM parameters, CRM integration, and automated pipeline tracking. This is non-negotiable — without it, you're bidding blind on keywords that might not actually generate pipeline. We also set up multi-touch attribution across LinkedIn, Search, and Display so you see the full buyer journey.
Campaign Build & Persona Segmentation
We build separate campaign clusters per buyer persona with role-specific messaging, landing pages, and bid strategies. LinkedIn campaigns target by job title (CFO, VP Engineering, Chief Procurement Officer) not just 'decision maker'. Search campaigns separate brand/product keywords from awareness-stage problem keywords. Display reaches prospects after LinkedIn engagement.
Messaging & Creative Testing
We run systematic creative testing on LinkedIn (messaging, images, CTAs) and Search (headline/description testing via responsive search ads). We segment testing by persona so you learn what messaging resonates with CFOs vs. CTOs vs. Procurement teams — not generic 'what works best' conclusions.
Pipeline Attribution & Budget Reallocation
Monthly reporting on cost per pipeline stage, cost per qualified opportunity, and cost per closed deal — not just cost per lead or CPA. We identify which keyword clusters, LinkedIn audience segments, and messaging variants are driving actual pipeline and recommend budget shifts accordingly. You'll see exactly which paid channels are driving deals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris technology & saas brand
The median technology & saas client after 6 months
See how your Paris tech company's paid media performance compares to leading SaaS and software brands — with exact buyer persona targeting frameworks, attribution models, and ROAS benchmarks from our Paris technology portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris technology company spend on LinkedIn Ads?
A meaningful B2B paid programme starts at €6,000–€10,000/month across LinkedIn and Google Search combined. At that spend level, you can maintain 3–4 active buyer persona campaigns with enough volume for the algorithm to optimise effectively. Most of our Paris tech clients scale to €20k–€40k/month within 6 months as attribution improves and pipeline confidence grows.
Is LinkedIn Ads or Google Search better for Paris B2B technology sales?
Both serve different roles in the buyer journey. Google Search captures existing demand — people actively searching for solutions. LinkedIn creates and nurtures demand — reaching decision makers with educational content before they're actively searching. Top-performing Paris tech brands use both, typically allocating 50–60% to LinkedIn (awareness + nurture) and 40–50% to Search (intent capture). The optimal split depends on your sales cycle length and buyer research patterns.
How do you measure ROI on B2B paid media with long sales cycles?
We build Salesforce integration that tracks each paid click through to opportunity creation, proposal stage, and closed-won deals. This gives you cost per pipeline stage and ultimately cost per closed deal by channel. For 12–18 month sales cycles, you're not measuring conversion rate on the first click — you're measuring how much paid spend contributes to the pipeline that your sales team closes 6–12 months later.
What's the difference between targeting by job title vs. company size on LinkedIn?
Job title tells you the buyer's role (CFO, CTO, VP Eng); company size tells you their buying power and decision-making dynamics. A VP Engineering at a 500-person company has different needs than a VP Engineering at a 5,000-person company. We use both — creating separate campaigns for CFOs at Fortune 500 companies vs. CFOs at mid-market companies, because the messaging, solution, and deal size differ dramatically.
How long does it take to see improved ROAS after restructuring campaigns by buyer persona?
Most Paris tech clients see measurable improvement within 4–6 weeks as machine learning algorithms adapt to cleaner audience signals. Full impact — with proper attribution tracking, persona-specific messaging, and bid optimisation in place — typically appears at 3–4 months.
FREE · NO COMMITMENT · 48HR TURNAROUND