Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
58,000 SMBs in Lyon spend €2,600/month on ads that don't convert. We show Technology & SaaS businesses how to cut waste and double pipeline.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking. Let's plug it.
Lyon's Technology & SaaS sector—biotech, chemicals, fintech, and manufacturing tech—operates in a B2B market where high CPCs and low conversion rates are the norm. Most businesses here run Google Ads and LinkedIn without strategic audience targeting or conversion optimisation, leaving 30–40% of budget on the table. The competition for keywords like 'enterprise software' and 'digital transformation' in the Part-Dieu and Presqu'île districts has driven CPCs up 18% year-on-year, making outdated campaign structures unsustainable. Our local experience means we understand the buyer journey for Lyon's specific verticals—and how to compress it.
The 3 places Lyon technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running Google Ads on broad keywords like 'workflow automation' and 'process optimisation' was generating 300+ leads/month—but only 8–10 converted to SQL (2.7% conversion rate). Sales complained leads were 'not ready to buy.' LinkedIn efforts were essentially invisible; sponsorships reached impressions but zero qualified inbound.
Rebuilt Google Ads into intent-driven campaigns targeting specific buyer keywords ('manufacturing workflow software ROI', 'chemical process automation compliance', etc.) and narrowed audience to decision-makers in target verticals using LinkedIn company targeting.
— Marie L.
VP Marketing
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8–10
Monthly Qualified Leads · AFTER
32–38
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll control a predictable paid engine: lower cost per qualified lead, higher pipeline velocity, and sales teams who trust the leads you're sending. Your €2,600/month budget will generate 2–3x more qualified conversations without spending more.
Paid Audit & Intent Mapping
We analyse your Google Ads, LinkedIn, and retargeting accounts against Lyon Technology & SaaS benchmarks. We map your buyer journey across biotech, chemicals, fintech, or manufacturing verticals—identifying where qualified leads drop off and where budget is wasted on low-intent traffic.
Strategy & Targeting Overhaul
We rebuild your Google Ads structure around keyword intent tiers and implement account-based marketing principles for LinkedIn. For Lyon businesses, this means narrowing your audience to decision-makers in your ICP verticals (e.g., biotech founders, fintech CTOs) and eliminating low-intent keyword clusters.
Creative & Copy Testing
We develop 3–5 variations of ad creative and landing page copy tailored to Lyon's Technology & SaaS buyer mindset. Each test isolates a single variable: value proposition, offer type, or pain point angle. This is where most local campaigns fail—generic copy wastes even good targeting.
Launch, Monitor & Optimise
We deploy new campaigns, monitor daily performance metrics (CTR, CPC, conversion rate, CAC), and adjust bids, audiences, and creative based on real-time data. For Lyon businesses, we typically see 25–40% CPC reduction and 2–3x lift in qualified leads within 6 weeks.
Quarterly Strategy Refresh
We review cohort performance, competitive landscape shifts, and seasonal demand in your vertical. For biotech and fintech sectors in Lyon, we adjust messaging and targeting as market conditions evolve—ensuring your budget stays efficient long-term.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon technology & saas brand
The median technology & saas client after 6 months
A data-driven checklist and scorecard to assess whether your Google Ads, LinkedIn, and retargeting campaigns are leaking budget—and exactly where. Includes benchmarks for your vertical, diagnostic questions, and a prioritised action roadmap.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's Paid Marketing service cost?
Our retainer range is €1,200–€5,000/month depending on your campaign complexity, ad spend volume, and account management depth. For most Lyon Technology & SaaS businesses spending €2,600/month on ads, we recommend a €2,400–€3,200 retainer. This includes strategy, optimisation, and reporting. We'll provide a custom proposal after your initial audit.
What if I'm currently working with another agency?
We'll audit your existing campaigns, identify gaps and inefficiencies, and propose a transition plan with zero downtime. Many of our clients have switched from generalist agencies because specialisation in B2B Technology & SaaS paid marketing delivers measurably better results. We've managed 50+ account transitions smoothly.
Do you manage Google Ads, LinkedIn, or both?
We manage both—and any other paid channels relevant to your buyer (retargeting, YouTube, etc.). For most Lyon Technology & SaaS businesses, the optimal mix is Google Ads for intent capture (high-intent keywords) and LinkedIn for account-based targeting (decision-maker reach). We determine the right channel allocation during strategy.
How do you measure success? What metrics do you track?
We track metrics that matter to your business: cost per lead, cost per SQL, cost per acquisition, sales cycle length, and pipeline velocity. We don't optimise for vanity metrics (clicks, impressions). Every recommendation we make is measured against improving qualified lead volume and lowering customer acquisition cost.
How long does it take to see results?
Week 1–2: audit and strategy. Week 2–4: creative development and campaign rebuilding. Week 4–6: launch and early optimisation—typically 25–30% CPC reduction visible by week 6. Significant impact (40%+ improvement in qualified lead volume and CAC) appears by month 3–4 as data accumulates and we refine audiences and messaging.
FREE · NO COMMITMENT · 48HR TURNAROUND