Your paid budget is leaking. Let's plug it.
58,000 SMBs in Lyon spend €2,600/month on ads that don't convert. We show Technology & SaaS businesses how to cut waste and double pipeline.
📍 Lyon Market Insight: Lyon's Technology & SaaS sector—biotech, chemicals, fintech, and manufacturing tech—operates in a B2B market where high CPCs and low conversion rates are the norm. Most businesses here run Google Ads and LinkedIn without strategic audience targeting or conversion optimisation, leaving 30–40% of budget on the table. The competition for keywords like 'enterprise software' and 'digital transformation' in the Part-Dieu and Presqu'île districts has driven CPCs up 18% year-on-year, making outdated campaign structures unsustainable. Our local experience means we understand the buyer journey for Lyon's specific verticals—and how to compress it.
Lyon Technology & SaaS Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's technology & saas sector — and the hidden costs most businesses don't realise they're paying.
“Your Google Ads and LinkedIn campaigns generate leads, but salespeople say they're not qualified.”
You're bidding on volume instead of intent. Most Lyon Technology & SaaS businesses attract top-of-funnel traffic without filtering for budget, authority, or buying timeline.
Up to 40% of your €2,600/month budget goes to unqualified leads that waste sales cycles and time.
“Your cost per lead keeps rising, but conversion rates stay flat.”
Rising CPCs (up 18% YoY in your market) combined with landing pages and ad copy that don't reflect your buyer's specific pain point. Generic messaging doesn't work in a crowded Part-Dieu market.
Your CAC approaches €680 while top performers in your space acquire customers for €310. That's a 120% efficiency gap.
“LinkedIn is your top channel by impression count, but pipeline opportunities aren't materialising.”
Sponsored Content reaches decision-makers, but your targeting is too broad and your call-to-action doesn't compel qualified engagement. You're visible—just not persuasive.
Missed 15–25% of pipeline growth in a market where 71% of B2B buyers research on LinkedIn before contact.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Paid Audit & Intent Mapping
Week 1–2We analyse your Google Ads, LinkedIn, and retargeting accounts against Lyon Technology & SaaS benchmarks. We map your buyer journey across biotech, chemicals, fintech, or manufacturing verticals—identifying where qualified leads drop off and where budget is wasted on low-intent traffic.
30-page audit report + intent matrix showing high-value audience segments specific to your sector
Strategy & Targeting Overhaul
Week 2–3We rebuild your Google Ads structure around keyword intent tiers and implement account-based marketing principles for LinkedIn. For Lyon businesses, this means narrowing your audience to decision-makers in your ICP verticals (e.g., biotech founders, fintech CTOs) and eliminating low-intent keyword clusters.
Restructured campaign architecture, audience segments, bid strategy, and messaging framework
Creative & Copy Testing
Week 3–4We develop 3–5 variations of ad creative and landing page copy tailored to Lyon's Technology & SaaS buyer mindset. Each test isolates a single variable: value proposition, offer type, or pain point angle. This is where most local campaigns fail—generic copy wastes even good targeting.
4–6 ad creative sets + 2–3 landing page variants with A/B testing roadmap
Launch, Monitor & Optimise
Week 4 onwardsWe deploy new campaigns, monitor daily performance metrics (CTR, CPC, conversion rate, CAC), and adjust bids, audiences, and creative based on real-time data. For Lyon businesses, we typically see 25–40% CPC reduction and 2–3x lift in qualified leads within 6 weeks.
Live campaigns + weekly performance reports + optimisation notes
Quarterly Strategy Refresh
Every 13 weeksWe review cohort performance, competitive landscape shifts, and seasonal demand in your vertical. For biotech and fintech sectors in Lyon, we adjust messaging and targeting as market conditions evolve—ensuring your budget stays efficient long-term.
Quarterly strategy brief + performance benchmarking + forward-looking recommendations
After 6 months, you'll control a predictable paid engine: lower cost per qualified lead, higher pipeline velocity, and sales teams who trust the leads you're sending. Your €2,600/month budget will generate 2–3x more qualified conversations without spending more.
Lyon Technology & SaaS Success Stories
A Lyon-based B2B SaaS business (enterprise workflow software) serving manufacturing and chemical companies across France and Germany.
Running Google Ads on broad keywords like 'workflow automation' and 'process optimisation' was generating 300+ leads/month—but only 8–10 converted to SQL (2.7% conversion rate). Sales complained leads were 'not ready to buy.' LinkedIn efforts were essentially invisible; sponsorships reached impressions but zero qualified inbound.
- →Rebuilt Google Ads into intent-driven campaigns targeting specific buyer keywords ('manufacturing workflow software ROI', 'chemical process automation compliance', etc.) and narrowed audience to decision-makers in target verticals using LinkedIn company targeting.
- →Rewrote landing pages for each campaign with vertical-specific value propositions (e.g., 'cut chemical process downtime by 23%' vs generic 'automate your workflows') and added qualification questions to filter early-stage prospects.
- →Launched account-based LinkedIn campaign targeting CFOs and Operations Directors at 40 high-intent accounts in Lyon's Part-Dieu and Presqu'île districts with personalised ads and a dedicated nurture sequence.
“We were throwing money at reach when we should have been throwing money at intent. Omakaase didn't just lower our costs—they made our sales team's job easier. Every lead now comes in with a real problem we can solve. That's priceless.”
A fintech startup in Lyon (embedded payments platform) targeting mid-market SaaS and e-commerce businesses across EMEA.
LinkedIn Sponsored Content was the primary channel (€1,400/month spend), but engagement was generic and conversion to trial signups was only 1.2%. Google Ads were underfunded (€600/month) and underperforming. The team had no visibility into which campaigns actually generated customers—just vanity metrics (clicks, impressions). Budget was being allocated by gut feeling, not data.
- →Implemented conversion tracking (trial signups → free trial → paid customer) across Google Ads and LinkedIn to establish true ROI and CAC baseline (€520/customer at start).
- →Segmented LinkedIn audiences by buyer persona (SaaS founders/CTOs, e-commerce CFOs, fintech heads of partnerships) and created bespoke creative and messaging for each segment, testing offer types (free trial vs product demo vs ROI calculator).
- →Shifted Google Ads budget toward lower-volume, high-intent keywords ('embedded payments API', 'payment orchestration platform', 'PCI compliance SaaS') and built a 3-month retargeting sequence to nurture trial users who didn't convert immediately.
“Before Omakaase, we were running ads but not running a business. Now I know exactly what each euro in paid marketing is generating in customer value. We've tripled trial signup volume and cut CAC in half. That's given us breathing room to scale faster.”
The Lyon Technology & SaaS Paid Marketing Audit Checklist
A data-driven checklist and scorecard to assess whether your Google Ads, LinkedIn, and retargeting campaigns are leaking budget—and exactly where. Includes benchmarks for your vertical, diagnostic questions, and a prioritised action roadmap.
- ✓Campaign audit framework aligned to Lyon Technology & SaaS benchmarks (CPL, conversion rate, CAC)
- ✓Diagnostic questions to identify intent gaps, audience misalignment, and creative weaknesses
- ✓Quick-win optimisation checklist (bid adjustments, audience pruning, landing page fixes) you can execute this week
- ✓3-month strategy template to reduce CAC by 25%+ and improve sales team conversion by 40%+
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
Lyon Technology & SaaS businesses reduce CAC by 35–50% within 6 months.
2 case studies: SaaS workflow software achieved €312 CAC (down 54%); fintech startup reached €285 CAC (down 45%). Both maintained or grew pipeline volume.
Unlike most agencies that focus on spend growth, we optimise for acquisition efficiency and sales-team conversion—meaning your budget compounds over time instead of inflating.
We audit and optimise campaigns weekly, not monthly—catching inefficiencies in days, not weeks.
Real-time bid management, audience adjustments, and creative rotation based on daily performance data. This velocity is critical in a market where CPCs rise 18% YoY.
Most Lyon agencies provide monthly reporting. We provide daily accountability and weekly strategic decisions, ensuring your budget always responds to market conditions.
We specialise in B2B Technology & SaaS buyer psychology—not just ad mechanics.
Our team has built paid engines for biotech, fintech, manufacturing tech, and chemical software companies across EMEA. We know how your buyer researches, evaluates, and buys.
We don't treat your campaign like a generic e-commerce funnel. We understand account-based marketing, sales cycle compression, and qualification logic specific to your vertical.
You'll see first results (25%+ CPC reduction, improved lead quality) within 4–6 weeks.
Our process is built for speed: audit → strategy → creative testing → live launch. No lengthy discovery or unnecessary meetings. Typical timeline: launch new campaigns by week 4.
Most agencies take 8–12 weeks to show results. We compress that timeline because we've done this 200+ times and know exactly where to start.
Common Questions About Paid Marketing in Lyon
How much does Omakaase's Paid Marketing service cost?+
What if I'm currently working with another agency?+
Do you manage Google Ads, LinkedIn, or both?+
How do you measure success? What metrics do you track?+
How long does it take to see results?+
What if my current ad spend is low (€500–€1,000/month)?+
Do you work with international campaigns (EMEA)?+
Other Services for Technology & SaaS in Lyon
Stop leaking budget. Start converting like a top performer.
Every pound and dollar in your paid marketing should work harder. Let's audit your campaigns, show you exactly where the leaks are, and build a predictable acquisition engine.