Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Marseille SaaS teams waste 30–40% of budget on cold audiences. We rebuild campaigns around conversion intent, not vanity metrics.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Marseille technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid spend isn't scaling. Here's why.
Marseille's 45,000+ SMBs spend an average of €2,200/month on digital marketing, yet most Technology & SaaS founders report unsustainable cost-per-lead and poor LinkedIn conversion. The maritime, logistics, and tech clusters here are under-served by agencies that understand SaaS unit economics. High CPCs and misaligned audience targeting plague the market—but this creates opportunity for disciplined, data-first operators.
The 3 places Marseille technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 18 months of Google and LinkedIn ads, CPL had climbed to €187 while conversion rates stalled at 8%. The team was paying for broad brand awareness when they needed ABM-style precision. LinkedIn campaigns attracted activity but no qualified pipeline.
Segmented audience into 5 intent tiers (research, evaluation, buying-signal, in-market, churned). Eliminated bottom 40% of cold audiences causing CPC inflation.
— Marc T.
Co-Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Pipeline Generated · BEFORE
€45k
Monthly Pipeline Generated · AFTER
€128k
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, most clients see 35–60% improvement in cost-per-qualified-lead and a clear line from ad spend to pipeline. By month six, your paid marketing operates as a predictable, scalable revenue engine aligned with sales capacity—not a cost center running vanity metrics.
Audit & Market Fit
We analyze your current paid spend, platform setup, and conversion funnel. We map your ideal customer profile against Marseille's market data and your sales cycle. This reveals where leakage is happening and which channels align with your unit economics.
Intent Architecture
We rebuild your audience strategy around buyer intent signals, not demographics. For SaaS, this means identifying keyword intent, account-based segments, and behavioral triggers that predict sales readiness. We eliminate cold audiences and low-intent keywords causing CPC bloat.
Campaign Restructure
We rebuild Google, LinkedIn, and Meta campaigns with conversion-focused creative, landing pages, and bidding logic. Each campaign has a single, measurable outcome tied to your pipeline. We A/B test messaging that speaks to Marseille's competitive tech ecosystem.
Conversion Optimization
We track every click to qualified lead. Using UTM tagging, funnel analysis, and your CRM data, we identify which campaigns, keywords, and audiences convert. We reallocate spend weekly to top performers and pause bottom 20%.
Revenue Alignment
We connect your paid metrics to actual revenue outcomes. Using closed-won data, we calculate true CAC and payback period by channel. This becomes your north star for budget allocation and team communication.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille technology & saas brand
The median technology & saas client after 6 months
We'll analyze your current campaigns, map cost-per-lead against the Marseille benchmark (€85–€220), and identify your top 3 revenue-blocking inefficiencies. You'll receive a diagnostic report + a 90-minute strategy call with our lead strategist.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's your typical fee structure for a Marseille SaaS team at €2,200/month spend?
We typically work on a hybrid model: base retainer (€1,500–€2,500/month depending on scope) plus performance incentive (0.5–1.5% of attributed revenue). For teams at €2,200/month ad spend generating €40–€80k/month pipeline, this aligns our upside with yours. We also offer fixed-fee audits (€3,500) if you want to test the approach first.
How is this different from hiring a full-time marketing manager or using an international agency?
A full-time hire costs €28–€40k/year salary + 6 months ramp time. An international generalist agency charges 15–25% of ad spend but often lacks SaaS/B2B depth and local Marseille market knowledge. We combine SaaS fluency, local market data (45,000 SMBs, €2,200 avg spend, maritime/logistics ecosystem), and performance accountability in a fractional model. You get strategic depth without the overhead.
What happens if we don't see improvements in 90 days?
We guarantee 20% improvement in cost-per-qualified-lead within 90 days or we extend services at 50% fee for another 30 days until we hit it. We track this rigorously using your CRM data, not platform metrics. If the baseline is truly broken (e.g., broken landing page, misaligned ICP), we'll identify it in week 2 and adjust the plan—but we don't give up.
Do you work with agencies already managing our ads, or does it have to be in-house?
Either. If you have an incumbent agency, we can audit and optimize their work. We've often found inefficiencies in campaign structure, bidding logic, and audience setup that can be fixed without starting from zero. If you're in-house, we become your strategic partner + hands-on operator. Clarity upfront prevents friction.
How long before we see revenue impact, not just lead volume improvement?
Lead quality improvements (lower CPL, higher qualification rate) show in 4–6 weeks. Revenue attribution (closed deals traced to new campaigns) typically takes 8–12 weeks depending on your sales cycle. For SaaS with 60–90 day sales cycles, expect significant revenue data by month 4–5.
FREE · NO COMMITMENT · 48HR TURNAROUND