Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
38,000 tech SMBs in the metro compete for the same keywords. We help you win with strategy, not bigger budgets.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads cost 3x more than they should in Toulouse
Toulouse's aerospace and biotech ecosystem has created a hyper-competitive paid advertising market. Most tech businesses here spend €2,800/month on ads but capture leads at unsustainable CPCs—often €150–€300 per qualified prospect. LinkedIn and Google Ads dominate, but without proper audience segmentation and account structure, your money disappears fast. The winning strategy in Toulouse isn't outbidding competitors; it's out-strategizing them.
The 3 places Toulouse technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €3,100/month on LinkedIn and Google Ads, generating ~8 qualified leads/month at €387 CPL. Sales cycle was 6–8 months, but ads stopped converting after first month of visibility. Audience targeting was too broad; aerospace buyers were drowning in generic 'compliance software' messaging.
Segmented audience by buyer persona: Procurement Directors, Quality Assurance Managers, and Engineering Leads—each with unique pain messaging.
— Marie T.
VP Marketing
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
8 leads @ €387 CPL
Monthly qualified leads · AFTER
22 leads @ €127 CPL
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a paid marketing engine that generates qualified B2B leads at 40–60% lower cost than before, with clear visibility into which ads drive pipeline and revenue. Your team will understand the strategy and can optimize independently or with us on retainer.
Audit & Data Foundation
We map your current paid campaigns, audience setup, and conversion tracking. In Toulouse's competitive market, most tech businesses have fragmented analytics. We consolidate them into one source of truth—Google Analytics 4, CRM integration, and platform data.
Audience & Messaging Strategy
We build detailed audience segments for your key buyer personas—aerospace procurement, biotech R&D, SaaS decision-makers. Each gets tailored messaging that speaks to Toulouse's vertical priorities. We test 5–7 message angles on LinkedIn, Google, and retargeting.
Campaign Architecture
We rebuild your ad accounts from structure up—cleaner campaigns, tighter keyword grouping, and proper bid strategies. For Toulouse SaaS, we typically shift 30–40% of budget away from high-CPC keywords and into intent-rich, lower-volume keywords that drive qualified leads.
Launch & Optimize
We launch your new campaigns, monitor daily, and adjust bids, budgets, and creative based on real-time performance. First 30 days are critical—we track conversion data, refine targeting, and kill underperformers fast.
Scaling & Handoff
Once your cost per lead drops 25–40% and conversion rates stabilize, we build a scaling playbook and train your team to manage ongoing optimization. You own the strategy and the results.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse technology & saas brand
The median technology & saas client after 6 months
See how your ad spend, cost per lead, and conversion rates stack up against top performers in Toulouse's aerospace, biotech, and tech sectors. Includes cost benchmarks, winning channel strategies, and an ROI calculation template.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you differ from other Toulouse marketing agencies?
We specialize in B2B SaaS and technology paid marketing—not e-commerce or lead gen farms. We've worked with aerospace, biotech, and fintech buyers; we understand long sales cycles, multi-stakeholder approvals, and the specific pain points of Toulouse's verticals. We also obsess over attribution and pipeline, not just clicks.
What if we're already working with another agency?
No problem. We can audit your current campaigns, identify the gaps, and either optimize them for you or hand over a detailed strategy for your existing team. Most clients find 30–40% of their current spend is wasted on poor targeting or keyword overlap—we help you fix that.
How long before we see results?
First week: data audit and baseline established. Week 2–4: new campaigns and audience strategy launch. Week 4–12: optimization cycle. Most clients see 15–25% CPL improvement by week 6, and 40–60% by week 12. For longer sales cycles (aerospace, biotech), pipeline impact shows in months 2–3.
What's your retainer model, and how does it compare to our current budget?
Our retainer ranges €1,200–€4,500/month depending on scope (account management, creative, strategy, or full-stack). Most clients spend €2,200–€3,500/month. For that investment, we manage campaigns, optimize daily, provide strategy, and deliver monthly reporting. You save 30–50% on ad spend waste, so retainer typically pays for itself within 60 days.
Do you handle content strategy or just paid ads?
We specialize in paid marketing, but we work closely with content and SEO teams. Many Toulouse SaaS businesses have the opposite problem: great content, no paid strategy. We integrate your blog, case studies, and organic content into your paid funnels to amplify reach and lower CPL.
FREE · NO COMMITMENT · 48HR TURNAROUND