Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Technology & SaaS businesses in Nice waste €8,000+ monthly on untargeted campaigns. We reverse that.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop burning cash on ads that don't convert.
Nice's 28,000 SMBs span luxury retail, hospitality, and tech—but the SaaS and technology segment remains under-served by performance-first agencies. Most businesses here default to generalist marketing; few understand the unique B2B sales cycles and longer decision-making timelines of enterprise software. Paid advertising in this space demands surgical precision: LinkedIn, Google Ads, and retargeting account for 73% of qualified pipeline in the region, yet only 12% of Nice-based tech firms optimise across all three.
The 3 places Nice technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Burning €4,200/month across Google Ads and LinkedIn with a cost-per-lead of €187. No clear audience segmentation; bidding was reactive. Sales reported that leads were MQL-quality at best, rarely sales-qualified.
Rebuilt Google Ads account into 6 separate campaigns segmented by buyer intent: brand, competitor keywords, and long-tail solution searches. Killed 40% of keywords bleeding budget.
— Marie T.
VP Marketing & Growth
Read the full case study →BEFORE → AFTER
Monthly Qualified Pipeline Value · BEFORE
€12,400
Monthly Qualified Pipeline Value · AFTER
€38,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a predictable, transparent paid marketing system that turns budget into qualified pipeline. Most clients reduce cost-per-lead by 35–55%, increase conversion rates by 25–40%, and scale confidently into new customer segments—all with full visibility into every euro spent.
Audit & Discovery
We map your current paid stack: Google Ads, LinkedIn, display networks, and any retargeting. We identify money leaks—wasted keywords, misaligned audiences, creative underperformance—specific to your SaaS or technology buyer journey.
Buyer Mapping & Segmentation
We reconstruct your ideal customer profile (ICP) and map the decision-making unit across awareness, consideration, and decision stages. We then design audience segments on LinkedIn, Google, and retargeting platforms that match each stage with precision.
Campaign Architecture Rebuild
We restructure your Google Ads account to separate high-intent keywords from awareness plays. We launch optimised LinkedIn campaigns (Lead Gen Forms, Sponsored Content) designed to nurture decision-makers. We set up cross-platform retargeting to re-engage warm prospects.
Continuous Optimisation & Scaling
Weekly bid adjustments, A/B testing of ad copy and creative, and audience refinement based on conversion data. We focus ruthlessly on cost-per-lead reduction and conversion rate improvement. Reporting is real-time; you see exactly what's working.
Revenue Attribution & Scaling
Once we've proven repeatability (typically 2–3 months in), we tie paid campaigns to actual pipeline and revenue. We then confidently scale budget into channels and audiences delivering the highest ROI, with predictive forecasting.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice technology & saas brand
The median technology & saas client after 6 months
See how your ad spend compares to 200+ SaaS and technology businesses in Nice and the Côte d'Azur region. Get your CPC, conversion rate, and ROAS benchmarked against industry standards—plus 5 quick wins to implement this month.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
You'll see early signals (improved CTR, better audience engagement) within 2–3 weeks. Meaningful cost-per-lead and conversion improvements typically emerge by week 6–8. Full optimisation and scaling happens over 90+ days. We set realistic timelines upfront during the discovery phase.
What's your minimum contract or retainer?
We work with Nice-based technology and SaaS businesses on retainers starting at €2,200/month. This covers account management, weekly optimisation, reporting, and strategic reviews. Larger accounts (€50k+ annual ad spend) may negotiate custom terms. We're happy to discuss what fits your budget and growth stage.
Do you manage our ad budgets, or just strategy?
We do both. We own your Google Ads, LinkedIn, and retargeting accounts day-to-day: bid management, creative testing, audience refinement, and real-time optimisation. We also provide strategic guidance on budget allocation and scaling. You maintain full account access and visibility at all times.
What if we're already working with another agency?
No problem. Many clients transition to us mid-contract. We'll audit your current setup, identify gaps and opportunities, and either integrate with your existing agency (if they're collaborative) or take full ownership. We typically see a 20–30% efficiency gain within the first month of transition.
How do you handle budget allocation across Google, LinkedIn, and other channels?
We start with your ICP and buyer journey. High-intent keywords (Google) typically get 40–50% of budget in B2B SaaS. LinkedIn (brand awareness + lead gen) takes 30–40%. Retargeting and lookalike audiences take 10–20%. We rebalance monthly based on conversion data and ROAS, and we'll recommend increasing or decreasing overall spend based on opportunity.
FREE · NO COMMITMENT · 48HR TURNAROUND