Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The top-performing Paris property agencies aren't outbidding competitors on generic searches — they're dominating hyper-local intent ("apartment 75006 buy", "villa Marais renovation") with structurally superior campaigns, precise geo-targeting, and lead qualification that converts prospects into viewings.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris luxury real estate agents spend €3.2M per year on Google Ads but capture only 12% of qualified buyer intent in their arrondissement
Paris real estate market generated €47.2 billion in transaction value in 2025, yet 73% of agents running Google Ads are bidding on city-wide or arrondissement-wide searches without property-type or price-range qualification. CPCs in Paris property search average €18–€64 depending on arrondissement (1st–8th command 3–4x higher than outer districts). The agencies winning paid media in Paris aren't spending more; they're structuring campaigns around actual buyer behaviour — segment by arrondissement, property type, and buyer intent (purchase, rental, investment), then bid accordingly. Misdirected spend is endemic: an agent in the 6th arrondissement bidding on generic "Paris apartment" reaches prospects in the 20th, wasting €40–€80 per click on unqualified traffic.
The 3 places Paris real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Bidding on city-wide "Paris luxury apartment" and "Paris townhouse" — reaching prospects from the 15th through 20th arrondissements at €75–€120 CPCs, then filtering manually. Lead quality was unpredictable; couldn't connect ads to actual transactions.
Restructured campaigns around 6th and 7th arrondissement intent only — "apartment 75006 buy", "marais townhouse", "saint-germain villa" — with local bid adjustments and geofencing
— Sophie D.
Founder, Paris Luxury Real Estate Boutique
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€78
Cost Per Qualified Lead · AFTER
€18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–5 months, Paris real estate clients typically reduce cost per qualified lead by 55–70%, increase monthly viewings from 8–15 to 35–60, and establish clear which campaigns drive actual closings. Budget shifts from high-CPM broad searches to hyper-local intent, unlocking 2–3x more qualified prospect volume.
Paid Media Audit & Lead Attribution Baseline
We audit your Google Ads, Meta Ads, and Google Property Ads (if active) — identifying geographic waste, keyword over-reach, and most critically: which ads are actually generating viewings and transactions. Most Paris agencies can't answer this question.
Lead Qualification & CRM Integration
We implement UTM tracking from all ad sources into your CRM, set up conversion tracking for viewings and viewings-to-offer, and establish a lead scoring model so your ads are optimised toward qualified prospects, not high-volume garbage leads.
Campaign Restructure by Arrondissement & Property Type
We rebuild campaigns around your actual serviceable markets — separated by arrondissement, property type (apartment, townhouse, new build, investment), and buyer intent (buy, rent, investment). Location bid adjustments ensure budget concentrates where you win.
Property Feed & Video Asset Optimisation
We implement or optimise Google Property Ads, build property-level landing pages (or dynamic landing pages), and create YouTube pre-roll creative showcasing neighbourhood lifestyle and property tours. Video drives 3–4x higher engagement in luxury Paris market.
Viewing & Transaction Reporting
Monthly reporting on true lead quality metrics: cost per viewing, viewing-to-offer rate, offer-to-transaction rate. We show which ad sources and keywords are generating actual business — not just lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris real estate brand
The median real estate client after 6 months
See how your agency's paid media performance compares to top-producing Paris agents — including exact CPCs by arrondissement, conversion rates by buyer intent, and the lead qualification model that separates high-intent prospects from time-wasters.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris real estate agency spend on paid ads?
A meaningful paid media programme starts at €4,000–€6,500/month ad spend to generate 20+ qualified viewings/month. Most Paris boutique agencies scale to €12k–€25k/month as lead quality improves and transaction attribution becomes clear. CPCs vary dramatically by arrondissement: 1st–8th and Marais command €48–€120; outer districts €18–€45.
Should we bid on luxury properties individually in Google Ads, or run broader campaigns?
Both — but structured correctly. Run arrondissement and property-type campaigns at scale (apartment 6th, townhouse 7th, etc.), then layer in high-value individual property campaigns for premium off-market listings. Most Paris agencies over-bid on individual properties and under-invest in steady buyer generation.
What's the difference between Google Search Ads and Google Property Ads for Paris real estate?
Search Ads capture keyword intent ("buy apartment Paris 6th"); Property Ads display actual listings in Google Images and Maps, creating demand through visual property discovery. Top Paris agencies use both — Search for buyer generation at scale, Property Ads for high-intent listing-level conversions. Property Ads typically have 40–60% lower CPCs because competition is lower.
How do we track which paid ads actually lead to viewings and sales?
CRM integration with UTM parameters. Every ad must include UTM source/medium/campaign parameters that flow into your CRM. We then track the conversion path from ad click → lead submission → CRM creation → viewing → offer → transaction. Without this, you're optimising blind.
Are Meta Lead Gen ads effective for real estate in Paris?
Very — especially for investor and corporate relocation segments. Meta's targeting (income, job title, location history) can isolate serious buyers. Lead Gen forms capture contact without requiring destination landing pages. However, Meta leads typically require nurturing; combine with email follow-up sequences and phone outreach.
FREE · NO COMMITMENT · 48HR TURNAROUND