Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Most real estate agents compete on portals. Win on Instagram, LinkedIn, and TikTok instead—where your buyers actually spend time.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Paris real estate is a different game.
We’ve run Social Media here. We know what it takes.
185,000 Paris SMBs are invisible on social. You don't have to be.
Paris's luxury and mid-market real estate sector remains heavily reliant on property portals like Seloger and LeBonCoin, leaving social media as an untapped competitive advantage. Property seekers increasingly use Instagram and LinkedIn to research agents and building culture before inquiring—yet 67% of Paris-based real estate SMBs post inconsistently or not at all. A consistent, data-driven social strategy transforms you from another listing into a trusted, visible authority. This is where the highest-intent leads come from.
The 3 places Paris real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong local reputation, the agency was invisible on social media. Competitors with larger followings and consistent content were capturing referrals and inquiries. Monthly lead flow was erratic, heavily dependent on Seloger spend and cold networking. The team lacked a unified brand voice and content strategy.
Launched weekly Instagram Reels showcasing before-and-after renovations and neighborhood culture, positioning the agency as renovation specialists, not just agents.
— Sophie M.
Founding Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
0–2
Monthly qualified leads from social · AFTER
8–12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a repeatable, data-driven social presence that generates consistent, high-intent leads at 30–40% lower cost than portal-dependent strategies. By month 6, your Instagram and LinkedIn become trusted community hubs where Parisian property seekers naturally discover you first.
Audit & Community Mapping
We analyze your current social presence across Instagram, LinkedIn, and TikTok, identifying content gaps, engagement patterns, and competitor moves in your Paris neighborhood. We also map your ideal buyer persona—are they young families in Le Marais, investors in La Défense, or international luxury seekers?—and where they gather online.
Strategy & Content Blueprint
We develop a 90-day content calendar focused on community-building (behind-the-scenes, neighborhood culture, client testimonials) and sales-driving content (property showcases, market insights, educational posts about the Paris market). Every post has a purpose and links back to your business goals.
Content Production & Seeding
We create and publish high-quality, on-brand content—Reels, carousel posts, Stories, and LinkedIn thought leadership—that tells your story and positions you as a trusted local authority. We seed these posts with strategic timing and engagement tactics to maximize reach within your Paris community.
Paid Amplification & Lead Capture
We layer targeted paid social campaigns (Instagram & LinkedIn ads) on top of your organic content, retargeting warm audiences and reaching high-intent property seekers in your target Paris districts. All campaigns point to lead magnets or contact mechanisms optimized for real estate.
Measure, Optimize & Scale
Every 2 weeks, we review engagement, lead quality, cost-per-lead, and conversion metrics. We identify what's working—which content types, posting times, and audience segments—and scale those winners. Underperformers are ruthlessly cut and replaced.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris real estate brand
The median real estate client after 6 months
A practical, 12-page guide showing exactly how to structure your social content calendar, which platforms matter most for your market segment, and the 7 highest-converting content formats for real estate in Paris.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager on Upwork?
A Upwork VA posts content. Omakaase builds a system. We handle strategy (what to post, when, why), content production (design, copywriting, video), paid amplification (targeting, retargeting, budget optimization), and analytics (CPL tracking, conversion measurement). A single freelancer can't do all three plus run your business. We're a team of strategists, designers, and data analysts—you're buying scalable systems, not time.
What if I don't have content to share? Do you create it?
Yes. We produce 20–30 pieces of original content monthly for you—Reels, carousels, Stories, written posts. We source content from your property listings, client testimonials, neighborhood insights, and market data. You show up as the face and voice; we handle the creative production. No excuse for an empty feed.
How long before I see leads from this?
First engagement and reach improvements: 2–4 weeks. First attributed leads: typically 6–8 weeks. Full momentum (20+ qualified leads per month): 90+ days. Real estate is a longer sales cycle, so we optimize for long-term relationship-building and trust, not instant gratification. If you need immediate leads, paid ads accelerate that—we layer those in parallel.
What's the minimum investment? Can I start part-time?
Our entry package is €2,200/month (strategy + organic content production + basic analytics). This includes 2 platforms, ~12 posts/week, and community management. Most Paris real estate teams see ROI at this level within 90 days. We don't offer 'dabbling'—social requires consistency. If you can't commit 3 months, we're not the right fit.
I already spend €3,800/month on digital marketing. Where does this fit?
Your €3,800 likely goes to Seloger, Google Ads, and paid portals—reactive, high-cost channels. We optimize the *source* and *quality* of leads. Many clients reduce portal spend by 25–40% after 6 months because their organic reach and paid social efficiency improve dramatically. You're not adding cost; you're reallocating spend to higher-ROI channels.
FREE · NO COMMITMENT · 48HR TURNAROUND