Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Lyon agents waste 40% of ad spend on lookalike audiences. We fix the targeting, reclaim the budget, move inventory faster.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Portal saturation killing your Lyon real estate ROI
Lyon's real estate market is dominated by property portals—SeLoger, LeBonCoin, Immo-Neuf—creating a commoditised search experience where location-based intent goes unmet. Your potential buyers search for 'apartments Part-Dieu' or 'houses Presqu'île', but organic visibility is nearly impossible without heavy paid intervention. The average Lyon agent spends €2,600/month on digital marketing, yet 60% of that goes to brand awareness rather than high-intent, location-specific buyer capture. Paid Marketing done right isolates qualified leads before they compare you on a portal.
The 3 places Lyon real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €3,100/month on Google Ads and Facebook with weak attribution. Leads were coming from portal visibility, not direct campaigns. Cost-per-lead was €185, but only 8% converted to viewings. No location-based targeting strategy.
Rebuilt Google Ads account with district-level keyword clusters ('apartments to rent Part-Dieu', 'buy house Presqu'île Lyon') and added negative keywords to eliminate non-buyer traffic
— Martine L.
Agency Director
Read the full case study →BEFORE → AFTER
Monthly leads from paid campaigns · BEFORE
16 leads/month
Monthly leads from paid campaigns · AFTER
41 leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3 months, you'll isolate high-intent, location-specific leads at a 35–50% lower cost-per-acquisition and know exactly which channels drive actual property sales. Your paid budget will shift from awareness to conversion, freeing up cash and increasing your monthly listing inquiries by 25–45%.
Audit & Intent Mapping
We analyse your current Google Ads, Facebook, and LinkedIn spend to identify waste and missed intent signals. We map location-based search behaviour specific to Lyon's districts (Part-Dieu, Presqu'île, Croix-Rousse) and identify high-intent keywords your competitors are ignoring.
Campaign Structure & Setup
We rebuild your Google Ads account with location-based keyword clusters, property-level audiences, and conversion tracking tied to lead quality (not just volume). We set up Facebook & Instagram retargeting for website visitors and create LinkedIn campaigns for investor/developer segments.
Launch & Optimisation
Campaigns go live. We monitor daily performance, pause underperforming keywords, and scale winning intent signals. Weekly optimisation calls keep you aligned on spend and early lead metrics.
Lead Quality & Attribution
We implement CRM integration (if available) and track leads from first click to listing inquiry, ensuring you see which channels and keywords drive actual sales, not just clicks. We refine audiences and budgets based on true conversion data.
Scale & Strategy Refresh
Once we've isolated your highest-ROI channels and keywords, we scale spend to profitable segments and introduce seasonal/inventory-based campaigns. We review competitive landscape and test new platforms (TikTok, Pinterest for luxury segments).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon real estate brand
The median real estate client after 6 months
A data-backed guide to eliminating wasted ad spend and capturing location-based buyer intent before your competitors do. Includes district-level keyword research, budget allocation templates, and a 90-day action plan.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from paid marketing?
Early results (lead volume, cost-per-lead trends) appear within 2–3 weeks. Meaningful revenue attribution (sales, high-quality viewings) typically emerges in weeks 6–12 as we refine audiences and bidding. Our 90-day engagement is designed to isolate what works and scale it.
What's included in your retainer, and how much does it cost?
Our retainers start at €1,200/month (campaign setup + weekly optimisation) and scale to €5,000/month for multi-channel management (Google Ads, Facebook, LinkedIn, attribution tracking). Most Lyon real estate agencies invest €1,800–€3,500/month depending on property volume and geographic scope. We'll provide a custom proposal based on your current spend and goals.
Do you manage accounts for investment/developer clients, or just agents?
We work with all real estate verticals: residential agents, luxury specialists, commercial brokers, developers, and property investment firms. Our LinkedIn B2B campaigns are particularly effective for reaching investors and corporate relocations in Lyon.
How do you handle attribution if we use a CRM or multiple lead sources?
We integrate with your CRM (if available) and implement conversion tracking tied to lead quality and viewings, not just form submissions. If you don't have CRM integration, we build a manual attribution model in your Google Analytics and provide quarterly reconciliation reports that show which channels drive actual sales.
What if we're already working with another agency?
We can audit your existing campaigns and either complement them (multi-channel strategy) or take over full management. Many clients find they're overspending with their current agency and underperforming on location-based intent. A full audit typically costs €500 and reveals quick wins worth 2–3x that investment.
FREE · NO COMMITMENT · 48HR TURNAROUND