Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Toulouse agencies lose 40% of ad spend to wasted clicks. We make every pound and dollar fight for qualified leads.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your real estate budget should outperform property portals.
Toulouse's 38,000 SMBs include a strong real estate sector competing for visibility against SeLoger, LeBonCoin, and national portals. The average monthly spend of €2,800 is fragmented across untargeted channels—Facebook, Google, inconsistent retargeting. Property hunters in Toulouse search location-first ('Capitole apartments', 'Aerospace Valley homes'), but most agents ignore geo-intent in their paid strategy. Digital maturity is low: many rely on organic hope rather than precision targeting. This creates a rare window: agencies with disciplined paid marketing capture disproportionate market share.
The 3 places Toulouse real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Leads were expensive (€185/lead) and cold. 60% of inquiries came from their own brand searches—no prospecting. They were invisible for 'buy apartment Capitole' and other high-intent keywords, losing deals to larger portals.
Rebuilt Google Search campaigns around 120 location-intent keywords ('luxury duplex Capitole', 'invest property Toulouse', 'rent home near Aerospace Valley'). Cost-per-click dropped from €2.40 to €0.89.
— Marie P.
Agency Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
~45 leads/mo (€1,800 cost)
Monthly Qualified Leads · AFTER
~145 leads/mo (€1,800 cost)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After three months, your cost-per-qualified-lead drops by 35–50%. Your monthly spend (€2,800) generates 2–3x more leads, all tagged by intent and source. You stop competing with portals on generic terms and own location-specific buyer searches in Toulouse.
Audit Your Current Spend
We pull 90 days of campaign data across Google, Facebook, LinkedIn. We identify where your €2,800 monthly budget leaks—wasted keywords, poor audience overlap, untargeted placements. Toulouse-specific: we benchmark your cost-per-lead against local comps and portal-competitive keywords.
Map Buyer Intent Paths
We research how Toulouse buyers search: 'buy apartment Capitole', 'rent loft Aerospace Valley', 'invest property Toulouse TBS area'. We create intent-based keyword clusters, landing page blueprints, and audience segments by buyer stage (awareness, consideration, decision).
Build Precision Campaigns
We launch geo-targeted Google Search campaigns on high-intent keywords, Facebook lookalike audiences sourced from your best past buyers, and LinkedIn campaigns for corporate relocation and investor leads. Each campaign has its own budget, creative, and landing page—no generic sprawl.
Establish Retargeting Sequences
Website visitors who don't convert get segmented and retargeted via dynamic ads, email nurture, and social reminders. Toulouse focus: we target non-converting location-intent visitors (people who viewed 'Capitole homes' but didn't enquire) with second-touch messaging and proof assets.
Optimise & Scale Winners
After 4–6 weeks, we review conversion data, pause losers, increase spend on performers. We A/B test ad copy, landing page layouts, and audience combinations. Toulouse market insight: we shift budget toward highest-intent terms and geographic combos (e.g., luxury rentals in Capitole over generic 'homes Toulouse').
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse real estate brand
The median real estate client after 6 months
A five-part guide to reclaiming wasted ad spend and dominating location-intent searches. Includes keyword mapping, audience segmentation templates, and competitive benchmarks specific to Toulouse's market.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much of my €2,800 monthly budget are you confident you can redirect to high-intent campaigns?
On average, 40–50% of current real estate spend leaks into wasted clicks and poor audience targeting. We identify these leaks in week one, then shift that budget to location-intent keywords and geo-targeted audiences. Most clients see improvements within 3–4 weeks.
How do you compete with SeLoger, LeBonCoin, and other property portals if they have bigger budgets?
You don't compete with them on generic bids. We focus on location-specific intent ('buy apartment Capitole', 'invest property Aerospace Valley', 'corporate housing Toulouse') and buyer stage. Portals fight on volume; we target precision. Higher conversion, lower cost.
Can you generate leads for both residential buyers and B2B (investors, corporate relocation)?
Yes. We build separate campaigns for each segment because intent and messaging differ. B2B leads often come via LinkedIn and Google search (investment-focused keywords). Residential leads via Facebook and location-based Google. We track both independently and optimise each.
What's your typical engagement timeline and contract structure?
We recommend a 3-month initial engagement (€1,400–€2,200/mo depending on complexity) to establish baseline data, launch optimised campaigns, and prove ROI. After month three, most clients upgrade to €2,500–€4,500/mo to scale winners. No long-term lock-in; we prove value monthly.
How do you measure success? What metrics will I see weekly?
We track cost-per-qualified-lead, conversion rate, ROAS, and pipeline attribution. You'll see a weekly dashboard showing spend, clicks, leads, quality score, and cost trends per channel. We define 'qualified' together during kickoff (e.g., phone inquiry + property interest).
FREE · NO COMMITMENT · 48HR TURNAROUND