Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Marseille real estate agents lose 40% of budget to inefficient channels. We reclaim it—and funnel it to qualified local buyers.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Marseille real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget works harder than the portals competing against you.
Marseille's real estate market is fragmented across property portals and local brokers, yet paid search and social media remain vastly underpowered. Most agents spend €2,200+ monthly on digital without strategy, hoping portals deliver leads. The Vieux-Port and Euroméditerranée boom attracts buyers regionally and internationally—but only disciplined paid campaigns reach them before competitors do. Winner-takes-most dynamics mean your first-mover advantage in paid strategy compounds monthly.
The 3 places Marseille real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Leads came almost exclusively from property portals (SeLoger, LeBonCoin). Own website traffic was negligible. Social media presence was inconsistent—occasional posts with minimal engagement. Agency was losing deals to larger, better-funded competitors who dominated local Google search.
Restructured paid budget: 45% Google Local Services Ads (high-intent local searches), 35% Facebook/Instagram property showcase + retargeting, 20% LinkedIn outreach to corporate relocations and investors.
— Marie P.
Owner, Vieux-Port Real Estate
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Owned Channels · BEFORE
2–3 (mostly accidental traffic)
Monthly Qualified Leads from Owned Channels · AFTER
18–20 (predictable, paid-driven)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your cost-per-lead drops by 30–50%, your lead volume increases by 40–60%, and you own a repeatable, data-driven paid strategy that compounds month after month. You stop bleeding budget to portals and start capturing high-intent buyers before competitors do.
Market & Budget Audit
We map your current spend across all channels (Google Ads, Facebook, portals, email). We identify which campaigns drive actual viewings and sales—not just clicks. For Marseille agents, this often reveals 30–40% budget waste on low-intent audiences.
Audience & Keyword Strategy
We build hyper-local audience segments (buyers in Vieux-Port vs. Euroméditerranée, investors, expat relocations). We map high-intent keywords competitors ignore and identify seasonal demand spikes tied to Marseille's tourism and corporate relocation cycles.
Campaign Architecture Build
We structure your paid campaigns to separate awareness, consideration, and conversion layers. Google Local Services Ads get priority for high-intent searches. Facebook/Instagram showcase properties with retargeting to site visitors. LinkedIn targets international investors and corporate relocations.
Creative & Landing Page Optimisation
We design property showcase ads with social proof (testimonials, sold listings, neighbourhood guides). We build district-specific landing pages (one for Vieux-Port, one for Euroméditerranée, etc.) with high conversion-intent copy. Each landing page tracks inquiry source and property viewed.
Performance & Attribution Tracking
We install conversion tracking across all platforms so every lead, viewing request, and sale is attributed to its source. Monthly reporting shows cost-per-lead, lead-to-viewing rate, and estimated deal value by channel. You'll know exactly which campaigns earn their budget.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille real estate brand
The median real estate client after 6 months
Your paid budget is larger than you think. Most Marseille agents waste €800–€1,200 monthly on low-intent channels and poor targeting. We'll audit your current spend, identify exactly where budget is leaking, and show you 3 quick wins you can action this week.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid marketing as a Marseille real estate agent?
The Marseille average is €2,200/month, but it depends on your volume and location. Vieux-Port and Euroméditerranée agents can justify €2,500–€3,500/month due to higher property values and regional/international buyer interest. The question isn't budget size—it's how efficiently you spend it. A €1,850/month budget optimised by a data-driven strategy outperforms €3,500/month scattered across portals.
Why should I invest in paid marketing if property portals already drive leads?
Portals are crowded, expensive, and you compete on price. Paid marketing lets you own your audience, control your message, and reach high-intent buyers before they hit portals. Plus, portals take 15–20% commission and don't improve your brand. Paid campaigns build your own lead generation engine. Most top-performing agents in Marseille use portals + paid as a hybrid, with paid handling 50–60% of qualified leads.
How long before I see results from paid marketing?
First results appear within 2–3 weeks (lead volume increases, cost-per-lead drops). Significant ROI improvements (40%+ lead growth, better conversions) take 90 days. Full compound effect—where your campaigns run efficiently and feed your CRM with consistent, warm leads—shows after 6 months. We're targeting sustainable growth, not quick wins.
What's included in your retainer, and is it flexible?
Our retainer ranges from €1,200–€3,500/month depending on campaign complexity, number of listings, and platform count. A typical engagement includes: campaign setup & optimisation (3 platforms), weekly performance reviews, A/B testing, landing page management, and monthly reporting. We adjust spend allocation based on performance monthly. If you're not seeing the expected ROI after 90 days, we pivot strategy at no extra cost.
Do you manage my budget, or do I?
We manage your ad spend and optimisation daily. You set the total monthly budget, and we allocate it across channels based on performance. You have full visibility into spend via dashboards and weekly reports. Many clients start with €2,200/month and reallocate upward after 3 months once they see ROI. You're always in control.
FREE · NO COMMITMENT · 48HR TURNAROUND