Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Real estate agents in Nice waste €2,600/month on ads that don't convert. We fix that with strategy-first paid advertising.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking into property portals.
Nice's luxury and mid-market real estate sector is highly competitive but digitally fragmented. Property portals (SeLoger, LeBonCoin, Immobilier.com) dominate search visibility, leaving independent agents and boutique firms invisible to qualified buyers. Most Nice real estate businesses run reactive, untargeted paid campaigns without location-based intent data, treating paid ads as a cost rather than a precision revenue lever. The 28,000 SMBs in the Nice metro zone create massive opportunity for those who master micro-location targeting and buyer-journey mapping across Google and Meta.
The 3 places Nice real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €3,100/month across Google, Facebook, and Instagram with no coherent strategy. Ads were generic; inquiries came mostly from tourists and curiosity-seekers, not serious buyers. Lead-to-viewing rate was 6%.
Rebuilt audience segmentation by buyer type (investor, first-time buyer, relocating professional) and property category (heritage, new build, renovation).
— Marie B.
Agency Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Inquiries · BEFORE
14 inquiries/month
Monthly Qualified Inquiries · AFTER
31 inquiries/month (+121%)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your cost per lead drops by 40–55%, inquiry quality rises, and you own a repeatable paid system that scales with your inventory and budget. You'll know exactly which ads, audiences, and property types drive sales—and which waste money.
Audit & Intent Mapping
We analyse your current spend, competitor ad strategies across Nice, and map the buyer journey from initial search to property viewing. We identify which keywords and audiences are wasting budget versus driving qualified inquiries.
Strategy & Audience Build
We design a location-first paid strategy targeting micro-areas (Vieux-Nice, Promenade des Anglais, Carré d'Or) and buyer segments (first-time buyers, investors, luxury seekers). We build custom audience pools on Google and Meta using intent signals.
Creative & Campaign Build
We create asset-specific ads for each audience and property type. Ads are tested for messaging, imagery, and offer angle. Campaigns are structured for clarity: brand awareness, consideration, and conversion.
Launch & Optimisation Sprint
Campaigns go live with daily monitoring. We track lead quality, cost-per-inquiry, and conversion rates. Daily pivots reduce waste and scale winners within the first 30 days.
Scale & Refine
Once winning audience and creative combinations are identified, we increase budget to top performers and retire underperformers. We integrate with your CRM to track inquiry-to-sale conversion.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice real estate brand
The median real estate client after 6 months
Get our proprietary framework for reducing cost-per-lead by 40%+ and turning ad spend into closed sales. Used by 12+ agencies across Nice and the Côte d'Azur.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
We optimise daily in the first 30 days. Most clients see improved cost-per-lead by week 3–4 and measurable sales attribution by day 90. Real estate cycles vary, but with the right strategy, we compress the sales funnel significantly.
We're already spending €2,600/month on ads. Why would we need your help?
Budget doesn't equal strategy. Most Nice agencies are spending on impulse: high CPMs on Facebook, untargeted Google keywords, no audience segmentation. We show you where that €2,600 is leaking and redeploy it to channels and audiences that actually close deals. Most clients spend the same amount—or less—but see 2–3× more inquiries.
What if we don't have a CRM or proper lead tracking?
We set that up as part of the engagement. Lead tracking and CRM integration are non-negotiable; without them, you can't prove ROI or iterate. We'll recommend tools (HubSpot, Pipedrive, or native Google integrations) and connect your ads to your sales process.
Do you work with individual agents or only brokerages?
Both. We've worked with independent agents, small teams, and large brokerages. The strategy changes based on scale and inventory, but the core principle is the same: high-intent, location-based targeting with measurable lead quality.
Can you guarantee leads or sales?
No reputable agency can. We guarantee we'll optimise your spend, improve cost-per-lead, and track attribution. The rest depends on your sales process, property inventory, and pricing. We're transparent about what paid ads can and can't do.
FREE · NO COMMITMENT · 48HR TURNAROUND