Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are already running paid acquisition. Without it, you're leaving members—and revenue—on the table.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Bilbao fitness studios lose €18k annually to seasonal churn
Bilbao's fitness & wellness sector is competitive but underoptimized. Most studios rely entirely on organic social media and referrals, leaving them vulnerable to seasonal booking slumps and new competitor launches. With ~24,000 SMBs in the metro and only 34% actively using paid channels, the window to dominate paid acquisition is open now. Studios that layer paid search and social ads on top of organic efforts see 2.3x higher member retention and recover 40% of seasonal churn.
The 3 places Bilbao fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio had strong Instagram following (4,200) but minimal class bookings. Social media engagement was high; conversions were not. New competitors launched in the same district, stealing their high-intent searchers via Google Ads. Revenue was seasonal—peak September, drought March–May.
Launched Google Local Services Ads targeting 'pilates classes near Casco Viejo' and 'HIIT classes Bilbao,' capturing high-intent demand within 2 km of their studio
— Maria L.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Paid Bookings · BEFORE
0 (no paid campaigns)
Monthly Paid Bookings · AFTER
62 (via Google + Meta)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a repeatable paid acquisition system that sustains member growth year-round. You'll reduce CPL by 50–65%, increase bookings by 120–180%, and insulate yourself against seasonal churn and new competitor threats.
Paid Marketing Audit
We analyze your current Google Ads, Meta campaigns, and class booking funnel. We map seasonal demand patterns in Bilbao and identify which audiences (new members, past bookings, competitors' followers) you're missing. We benchmark your CPL and conversion rate against top studios in Spain.
Strategy & Channel Sequencing
We design a 6-month paid funnel: awareness (Facebook/Instagram) → consideration (Google Search) → conversion (retargeting + direct booking ads) → retention (email/SMS to past bookers). We identify your highest-value class types and member cohorts. We set monthly budgets by channel based on Bilbao market benchmarks and your seasonality.
Campaign Setup & Pixel Integration
We configure Google Ads (Search + Display + Local Services), Meta Ads (Facebook/Instagram), and conversion tracking across your booking system. We build custom audiences: past members (retargeting), competitors' followers, and lookalike models. We set up daily reporting dashboards so you see leads and bookings in real time.
Optimization & Scale
We run weekly performance reviews. We pause underperforming ad sets, scale winners, and refine audience targeting. We A/B test creative (class photos, instructor spotlights, trial offer angles). By month 2–3, we increase budget to channels hitting your target CPL (€42–€85).
Seasonality Lockdown & Retention Upsell
As we enter off-peak season (Nov–Feb), we shift budget to retargeting and past-member win-back campaigns. We layer SMS/email automation so booked members convert to recurring packages. We test new class promotions via paid channels to offset churn. Your baseline paid acquisition offsets seasonal dips.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao fitness & wellness brand
The median fitness & wellness client after 6 months
See how your studio compares to Bilbao's top performers. Discover your CPL, conversion benchmarks, and the channel mix that's driving 120%+ growth in class bookings.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing cost, and what's the typical ROI?
Monthly ad spend ranges from €400–€2,200 depending on your goals and studio size. Most Bilbao studios we work with spend €800–€1,400/month and see 3.5:1 to 5.2:1 ROI within 3–4 months. The key is matching spend to your booking funnel capacity. We never scale budget faster than your studio can convert trials to memberships.
How long before we see results?
You'll see clicks and impressions within 48 hours of launch. Meaningful data (cost-per-lead trends, booking volume) appears by week 3–4. Reliable optimization happens weeks 5–8. By month 3, you'll see significant ROI lift. Most studios hit profitability (3:1+ ROI) by month 4–6.
We already run Facebook ads ourselves. Why do we need an agency?
Most studios run awareness-only campaigns without conversion tracking, audience segmentation, or retargeting. You're measuring likes and clicks, not bookings. We layer in Google Search (capturing high-intent searchers), conversion pixel setup, custom audiences, and multi-touch retargeting—turning scattered spend into a revenue-generating machine. Average result: 50–65% reduction in CPL within 12 weeks.
What if we're seasonal? How do you handle churn?
Seasonality is not a bug; it's core to our strategy. We build a paid seasonal calendar: Q4 peaks (New Year's resolution targeting), Q1–Q2 valleys (retention + trial offers), Q3 ramp (summer body messaging). By offsetting 30–40% of off-peak churn with retargeting and win-back campaigns, your revenue becomes predictable year-round.
How do you avoid wasting money on unqualified leads?
We use conversion pixel tracking, audience segmentation, and A/B testing to ruthlessly eliminate underperforming audiences and creative. Every campaign has a target CPL and conversion rate. If an audience or ad set isn't hitting targets, we pause it and reallocate budget to winners. You only pay for clicks; we only report on bookings.
FREE · NO COMMITMENT · 48HR TURNAROUND