Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
You're competing against 200+ gyms in the metro. Your ads need to be smarter, faster, and built for member acquisition—not vanity metrics.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Barcelona fitness studios waste €850/month on inefficient paid ads
Barcelona's fitness market is fragmented. Social media alone won't sustain class bookings through seasonal downturns, and new studios face an uphill battle against entrenched competitors with bigger budgets. The studios winning right now aren't the ones with the loudest Instagram presence—they're the ones combining paid acquisition with SEO and converting browsers into committed members. Paid marketing in this space isn't optional anymore; it's the difference between scaling and struggling.
The 3 places Barcelona fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal booking collapse April–June. Instagram organic reach dropped 60% after algorithm changes. Competitor studios with larger budgets were dominating local search results. No connection between ad spend and actual member signups.
Launched Google Search campaigns targeting high-intent keywords ("functional fitness Barcelona", "HIIT classes El Poblenou") with member-conversion-focused landing pages and real-time booking tracking.
— Maria L.
Owner, Functional Studio Barcelona
Read the full case study →BEFORE → AFTER
Members Acquired Per Month (Paid Channels) · BEFORE
8–12
Members Acquired Per Month (Paid Channels) · AFTER
34–42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable member acquisition system that delivers consistent trial bookings at a known cost. You'll understand exactly where your profit comes from and be able to scale ad spend confidently without guesswork.
Audit & Baseline
We analyse your current paid spend across Google, Instagram, and Facebook. We review your conversion tracking, audience setup, and landing pages. We benchmark your performance against Barcelona studios in your segment (boutique yoga, CrossFit, general fitness, etc.).
Strategy & Targeting
We map your ideal member persona and identify high-intent keywords ("CrossFit in Gràcia," "yoga classes Barcelona Poblenou", etc.). We define audience segments by intent stage—awareness, consideration, decision—and set conversion goals tied to member lifetime value, not just clicks.
Campaign Build & Creative
We create conversion-focused ad creatives (video, carousel, static) that speak to Barcelona's fitness culture. We build landing pages optimised for trial bookings, not general sign-ups. We implement pixel tracking and connect ads to your booking system for real-time conversion data.
Launch & Optimisation
Campaigns go live with daily monitoring. We rotate creatives, adjust bids, and refine audiences based on real performance data. By week 2, we've identified top-performing segments and shifted spend accordingly. By week 4, we're running lean, efficient campaigns with predictable CAC.
Scale & Systematic Growth
Once we've proven ROI on core channels, we expand budget strategically, test new audiences, and integrate retargeting to capture second-intent prospects. We document the playbook so scaling is repeatable and predictable—not guesswork.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona fitness & wellness brand
The median fitness & wellness client after 6 months
The exact framework we use to help studios cut member acquisition cost in half and fill classes through seasonal downturns—without scaling ad spend blindly.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid marketing if I'm a small fitness studio?
Most profitable Barcelona studios spend €1,200–€2,500/month on paid ads. The real question isn't the amount—it's the return. If your cost per member acquisition is under €80 and your member value is €250+, you have a machine worth scaling. We'll help you find your profitable spend level within the first 30 days.
Why do my Google and Instagram ads get clicks but no actual member signups?
Most fitness studio ads drive interest but not intent. You're likely bidding on broad terms, reaching people curious about fitness generally. We flip this: we target high-intent keywords ("yoga classes Gràcia", "CrossFit near me"), build landing pages optimised for trial bookings (not general interest), and connect ads directly to your booking system so we measure real conversions, not clicks.
How do you prevent seasonal booking collapse (April–June slump)?
You can't eliminate seasonality, but you can offset it. We build retargeting campaigns that reactivate past enquiries, lookalike audiences based on your best members, and paid acquisition strategies that kick in as organic demand drops. One client went from a 38% member decline in low season to just 6% by having a predictable paid funnel running year-round.
What's the difference between what you do and just running ads myself?
Running ads yourself is like doing your own bookkeeping—possible, but costly. You'll spend time testing, learning algorithms, and probably waste 40–50% of budget on poor targeting. We've optimised this for 50+ studios, so we know what works in Barcelona's market. We also connect ads to your member data, measure true profitability, and adjust daily based on results—not guesswork.
Do you work with new studios, or do I need to be established first?
We've worked with studios as young as 8 months old. In fact, new studios often see faster ROI because you're starting with a clean slate—no legacy ad accounts or audience baggage. The challenge is brand awareness, which we solve with educational content + retargeting + lookalike audiences. One new studio in Gràcia went from 7 to 22 trial bookings/month in 5 months.
FREE · NO COMMITMENT · 48HR TURNAROUND