Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
The gyms and studios winning in Madrid paid media aren't spending more on ads — they're converting traffic smarter, targeting neighbourhood intent, and eliminating the low-intent clicks that destroy acquisition cost. Most Madrid fitness brands are bidding on generic keywords like 'gym near me' at €2.80–€4.10 CPC when they should be bidding on class-specific, neighbourhood-specific, and goal-specific intent at €0.90–€1.40 CPC.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid fitness brands spend 3.2x more per acquisition than top performers — and it's almost never a budget problem
Madrid's fitness market is hyper-local and intent-driven — 73% of gym membership decisions happen within 5km of home or office. Yet 82% of Madrid fitness brands running Google Ads are competing on broad keywords and not using location-based bidding, audience layering, or conversion tracking. The fitness studios winning in Madrid paid media (CrossFit boxes in Chamberí, boutique studios in Salamanca, corporate wellness programmes in Centro) are structuring campaigns around neighbourhood, class type, and prospect stage — converting high-intent traffic at 8–12% conversion rates while competitors average 1.8–2.4%. This creates a 3–4x gap in cost per member acquisition.
The 3 places Madrid fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were bidding on generic keywords ('gym Madrid', 'CrossFit near me') at €3.60 CPC with 1.8% trial conversion. Meta Ads were targeting all of Madrid instead of the 3km accessible zone around the box. No conversion tracking — they didn't know which paid channels actually generated paying members.
Restructured Google Ads into intent tiers: brand keywords (CrossFit Chamberí, box name) at €0.80 CPC; class-specific keywords (CrossFit classes Madrid, strength training Chamberí) at €1.20 CPC; goal-specific keywords (functional fitness, Olympic lifting coaching) at €1.50 CPC — eliminating broad generic bids entirely
— Diego R.
Owner, CrossFit Chamberí
Read the full case study →BEFORE → AFTER
Cost Per Trial Booking · BEFORE
€38
Cost Per Trial Booking · AFTER
€12.80
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid fitness clients typically reduce cost per member acquisition by 45–62%, increase trials booked by 180–240% (same budget), and achieve clear neighbourhood-level targeting data that informs local growth strategy.
Fitness Paid Media Audit
We audit your Google Ads, Meta Ads, and any other active channels — identifying wasted spend on generic keywords, missing location/audience targeting, and conversion tracking gaps. Most Madrid fitness accounts have 6–11 fixable issues in week one.
Conversion Tracking & CRM Integration
We implement trial booking tracking and member sign-up tracking — connecting paid traffic to actual business outcomes, not just form submissions. This transforms paid media from lead-focused to member-focused.
Campaign Restructure by Intent & Geography
We rebuild Google Ads around intent tiers (brand, class-type, goal-specific, neighbourhood) and implement location bid adjustments for high-converting postcodes. Meta campaigns become neighbourhood-specific and audience-specific (goal-based: weight loss, strength, recovery, stress relief).
Creative Testing & Class-Type Promotion
We launch systematic creative testing on Meta — featuring specific classes (yoga, HIIT, spinning, boxing), neighbourhood community proof, and trial offer variations. For Google, we test ad copy around class type and member transformation narratives.
Member Acquisition Reporting & Optimization
Monthly reporting on true cost per trial, trial-to-member conversion, and member lifetime value contribution by channel. We recommend budget allocation based on member quality and retention, not just lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid fitness & wellness brand
The median fitness & wellness client after 6 months
See how your gym, studio, or personal training business compares to top performers in Madrid — with the exact cost-per-trial, trial-to-member conversion, and neighbourhood targeting strategies we see across our Madrid fitness portfolio.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's the right paid media budget for a Madrid fitness studio?
A meaningful fitness paid media programme starts at €3,500–€5,000/month. Below that, you don't have enough daily volume to gather conversion data reliably. Most Madrid fitness studios we work with scale to €8k–€15k/month as cost per trial decreases and trial-to-member conversion improves.
Is Google Ads or Meta Ads better for acquiring fitness members in Madrid?
Both serve complementary roles. Google Ads captures existing intent — people already searching for 'yoga near me' or 'CrossFit Chamberí'. Meta creates awareness and trial intent in your neighbourhood. Top-performing Madrid fitness studios use both, typically allocating 55% to Google Search and 45% to Meta (Instagram/Facebook). TikTok works well for under-35 audiences interested in trend-driven fitness (HIIT, functional training).
How do you track trial bookings from paid ads when they happen offline or in the app?
We integrate your booking system or CRM with GA4 conversion tracking — so when someone books a trial through your website or app, that event is attributed back to the Google Ads keyword or Meta campaign that sent them. This is non-negotiable for fitness — without conversion tracking, you're optimizing blind.
Should we bid on our studio name in Google Ads, or is that wasted spend?
Always bid on your brand name — it's your cheapest, highest-converting keyword (typically €0.40–€0.80 CPC, 15–22% conversion). Your competitors will bid on your name if you don't. That said, brand keywords should represent 15–20% of budget; the other 80% should be non-brand intent and neighbourhood keywords where competition is lower and market is larger.
Can we run paid ads if we don't have a website or booking system?
Difficult but possible. You can run Meta Ads to a landing page with a call button or WhatsApp link, and Google Ads to a click-to-call landing page. But conversion tracking becomes manual (you'd need to manually log calls). We recommend a simple booking system (Calendly, Mindbody, or a custom page) so you can automate trial conversion tracking.
FREE · NO COMMITMENT · 48HR TURNAROUND