Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Madrid studios rely on social media while competitors capture organic search traffic. A conversion-built website changes that in 90 days.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Madrid fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your fitness website isn't converting. Here's why.
Madrid's 128,000 SMBs compete fiercely for digital visibility, and fitness & wellness is no exception. Most studios depend entirely on Instagram and TikTok, leaving seasonal booking gaps and zero organic authority. Search demand for 'gym near me' and 'fitness classes Madrid' grows 12% yearly, but established competitors own those rankings. A designed-for-conversion website becomes your second revenue stream, especially during low-season months when social media traffic drops.
The 3 places Madrid fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram-dependent booking model led to 38% member drop-off in Q1 and August. Paid ads cost €185 per new member. Competing studios outranked them for 'functional fitness Madrid' and 'personal training Salamanca'. Website was a static brochure with no booking integration.
Redesigned website as a conversion funnel: class schedule → instructor bios → pricing → instant booking with trial class discount offer
— María G.
Studio Director
Read the full case study →BEFORE → AFTER
Monthly new members from all digital channels · BEFORE
8–10 members (87% from Instagram ads)
Monthly new members from all digital channels · AFTER
24–28 members (52% organic, 48% paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 16 weeks, your website converts 3–4x more visitors into trial class bookings and member signups. You own organic search traffic for key terms in your area, reducing seasonal booking volatility by 40–50%. Your member acquisition cost drops 30–45% as paid ads target warm traffic.
Discovery & Competitive Audit
We map your current member journey, audit 8–10 competing fitness studios in Madrid, and identify conversion gaps. We interview your team to understand your unique offerings: class schedule, price positioning, member demographics.
Conversion-First Design Architecture
We build your website structure around the member decision journey: awareness → class exploration → booking → retention. Every page has a clear conversion micro-goal. We design for mobile-first (70% of studio searches happen on phone), with 1-click class booking, transparent pricing, and instructor bios.
Local SEO Foundation & Content Build
We configure Google Business Profile optimization, build local schema markup, and create keyword-targeted content pages (class types, location pages, member testimonials). We identify 15–20 high-intent search phrases Madrid members use and own them.
Development & Integration
We code your website on a scalable CMS, integrate your booking system (Mindbody, Zen Planner, or custom API), set up email automation for trial class follow-ups, and configure conversion tracking (Google Analytics 4, Facebook Pixel).
Launch, Training & Optimization
We deploy live, train your team on managing class schedules and member content, and begin 30-day post-launch optimization. We track conversion rate, booking volume, and cost per acquisition. Weekly reports measure progress against your baseline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid fitness & wellness brand
The median fitness & wellness client after 6 months
Discover the 23 critical website elements top-performing Madrid fitness studios use to convert 3–4x more visitors into trial classes and members. Instantly identify what's missing on your site.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results? Do we need to wait for SEO rankings?
No. You'll see booking lift within 2–3 weeks post-launch just from improved conversion design and booking integration. SEO rankings typically build over 8–12 weeks, but organic traffic growth compounds. Most clients report 40–60% booking increase in month one from design alone, then another 80–120% by month four as organic traffic climbs.
We already use Instagram and TikTok. Why do we need a website?
Social media is rented land—algorithm changes kill visibility overnight. A website is owned land. Instagram drives awareness; your website closes the sale and captures intent. Most importantly, people searching 'gym near me' or 'fitness classes Madrid' never see your Instagram. Google search captures high-intent prospects ready to book now. The two work together: social awareness + website conversion = sustainable growth.
Will this integrate with our existing booking system (Mindbody/Zen Planner)?
Yes. We integrate with Mindbody, Zen Planner, Mariana Tek, and custom APIs. Your class schedule, pricing, and instructor bios stay live and sync automatically. Members book directly from your website—zero manual admin work. We also set up automated email sequences to follow up on trial class bookings, reducing no-show rates by 25–35%.
What if we're in a new location or just starting out?
This is where conversion design matters most. New studios can't compete on brand recognition, so the website must be perfect. Our local SEO strategy gets new studios ranking and visible within 10–14 weeks. Combined with Google Local Services ads, a new studio can acquire members profitably without massive ad spend. See our Gran Vía case study: 6-month-old studio now outsourcing organic leads to established competitors.
How much does this cost, and what's included?
Website design, development, local SEO setup, booking integration, and 30 days of post-launch optimization ranges from €3,200–€7,500 depending on scope. Monthly retainer for ongoing SEO, content, and performance optimization is €600–€2,200. We're transparent: every proposal includes a detailed scope, timeline, and deliverables. Most clients recoup investment within 60–90 days through member bookings.
FREE · NO COMMITMENT · 48HR TURNAROUND