Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Your Instagram is full. Your booking calendar isn't. We fix the disconnect with paid acquisition and organic community growth.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Madrid fitness studios lose €14K annually to social-only booking strategies
Madrid's 128,000 SMBs include thousands of fitness studios competing in saturated districts like Salamanca and Gran Vía, where class bookings depend entirely on social reach. Without paid acquisition or SEO backup, new studios face a brutal churn cycle: seasonal membership drops hit hard, and organic growth alone can't compete with established gyms. The studios winning in Madrid aren't just posting; they're running integrated social campaigns backed by audience data, strategic paid spend (€1,200–€6,000/mo retainers are common), and retention-focused community engagement.
The 3 places Madrid fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram following was 850, mostly inactive. Zero paid acquisition strategy. Summer dropoff saw 30% membership decline. Owner believed 'Instagram should be enough' but wasn't acquiring new members beyond word-of-mouth.
Built segment campaigns targeting 25–45-year-old fitness enthusiasts within 2km (Salamanca radius) and retargeted website visitors who had viewed pricing
— María G.
CrossFit Box Owner
Read the full case study →BEFORE → AFTER
Monthly Class Bookings · BEFORE
45
Monthly Class Bookings · AFTER
68
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, fitness studios typically see class bookings increase 35–60%, cost-per-booking drop 40–55%, and seasonal churn reduced by 20–30%. You'll own a repeatable social + paid system that scales with your studio.
Audit & Audience Discovery
We analyze your current social performance, competitor presence in Madrid, and member intent signals. We map your audience segments: committed members, trial-seekers, and seasonal churn-risk cohorts. This data shapes everything.
Content & Community Strategy
We design a 12-week content plan that balances educational posts, member spotlights, class highlights, and community-building stories. Each piece is optimized for your audience segment and the Madrid fitness context (e.g., summer outdoor classes, New Year retention campaigns).
Paid Social & Audience Targeting
We build segmented audience campaigns: acquisition campaigns for cold audiences (targeting fitness interests, competitor followers), retention campaigns for past trial members, and referral incentive campaigns for existing members. Budget allocation is data-driven.
Launch & Optimize
We launch campaigns, seed organic content on your schedule, and monitor daily performance. Within week 1, we adjust creative, audiences, and budget based on early metrics. Weekly refinements ensure cost-per-booking trends downward by week 4–6.
Reporting & Scale Planning
Monthly reports show booking growth, cost-per-acquisition, member retention lift, and revenue impact. We identify top-performing audiences and content, then scale winners while sunsetting underperformers. You'll see clear ROI and a roadmap to profitability.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid fitness & wellness brand
The median fitness & wellness client after 6 months
A proprietary 22-point diagnostic revealing where your Instagram strategy is losing bookings, budget, and members to competitors. Includes benchmarks against top studios in Salamanca and Gran Vía.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing cost, and what's the minimum commitment?
Madrid fitness studios typically invest €1,200–€6,000/month depending on scope. Most retainers include content creation (3–5 posts/week), community management, paid social strategy and spend, and monthly reporting. We recommend a 6-month minimum to see compounding results (acquisition + retention + referral). Smaller studios often start with a €1,500/month package; larger multi-location studios invest €4,000–€6,000/month. ROI is trackable within 8–12 weeks.
Do you handle the ads spend, or do I pay separately?
We manage both strategy and spend. You fund a dedicated ad account (typically €500–€2,000/month), and we allocate it across campaigns based on performance. All spend is transparent, auditable, and tied to booking metrics. You own the ad accounts; we just optimize them. This ensures you're never locked in and can see exactly where money goes.
Can you help if I'm brand new, with no followers or booking history?
Yes. New studios actually benefit most from our approach because you don't have bad habits to unwind. We start with cold audience campaigns (targeting competitor followers, fitness enthusiasts in your district) paired with foundational organic content. Expect slower early traction (weeks 1–4), but month 2–3 you'll see measurable bookings. By month 4–6, you'll have systems and audience data to scale efficiently.
What if I'm already running ads but seeing poor ROI?
This is common. Most fitness studios run 'awareness' campaigns targeting broad audiences instead of 'conversion' campaigns targeting likely bookers. We typically audit your existing spend, rebuild audience segments (past visitors, competitor followers, trial-member re-engagement), and refresh creative. You'll see cost-per-booking drop 40–55% within 4–6 weeks. We've recovered thousands in wasted budget for studios.
How do you measure success? What metrics matter?
We track four core metrics: cost-per-booking (revenue-focused), monthly class bookings (growth), member retention rate (churn), and customer lifetime value (long-term profitability). Vanity metrics (followers, likes, impressions) are secondary. You'll get a monthly report showing bookings vs. spend, seasonal trends, top-performing content, and audience insights. Everything ties to your P&L.
FREE · NO COMMITMENT · 48HR TURNAROUND