Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Bilbao's fitness studios lose €18,000 annually to seasonal churn. We rebuild your social strategy to drive consistent bookings.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your class bookings shouldn't depend on one platform alone.
Bilbao's fitness & wellness market is fragmented across Casco Viejo boutique studios and Abandoibarra corporate gyms, all competing for the same Instagram audience. Most rely entirely on organic social—no paid strategy, no SEO backup. This creates a vulnerability: algorithm changes or seasonal dips kill bookings. The studios that survive pair content strategy with acquisition tactics. Your competitors in Madrid and Barcelona already have paid social playbooks; Bilbao studios are 6–12 months behind.
The 3 places Bilbao fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio was posting daily on Instagram but getting 40–80 likes per post; class bookings came only from friends and referrals. Tried running ads once in 2023 but didn't see ROI and stopped. Seasonal churn spiked in September and January.
Rebuilt content strategy around member transformations and class benefits (flexibility, stress relief, posture correction) instead of class announcements.
— María G.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Class Bookings · BEFORE
9–14 per month (organic only)
Monthly Class Bookings · AFTER
50–55 per month (38% from paid social, 22% from local search, 40% referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your studio generates 35–50 qualified class inquiries per month (vs. 10–15 today), with 60% attributable to paid social and local search. You own a repeatable playbook: seasonal churn drops 25–35%, and your social channels become a reliable revenue lever, not a guessing game.
Social & Search Audit
We map your current Instagram, TikTok, and Google presence against 12 local competitors. We identify which content types drive actual bookings (not just likes), where you rank locally, and which search terms you're missing.
Community & Content Strategy
We design a 90-day content calendar built on 'transformation stories'—real members' journeys, not stock photos. Each piece maps to a booking funnel stage (awareness → trial → retention) and targets both organic reach and paid amplification.
Paid Social Setup & Testing
We create 4 audience segments (local prospects, past inquiries, lookalikes, warm followers) and launch A/B tested campaigns on Instagram and Facebook. Budget allocation is tested weekly; we shift spend to highest-ROI audiences.
Local SEO & Google Presence
We optimize your Google Business Profile, build a review-generation system, and target location + class-type keywords ('pilates Abandoibarra', 'yoga near Casco Viejo'). We integrate with your social calendar so Google sees fresh, consistent signals.
Analytics, Reporting & Optimization
We establish a 'booking dashboard'—real-time visibility into which channels, content, and audiences drive actual class signups. Monthly reports show ROI by channel, seasonal trends, and next-month optimization roadmap.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao fitness & wellness brand
The median fitness & wellness client after 6 months
A 26-page, data-backed guide to building community, filling classes consistently, and reducing seasonal churn using paid social + local SEO—no guesswork, no fluff.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Paid social conversions typically appear within 2–3 weeks of launch (after pixel data builds). Local SEO takes 6–8 weeks to show ranking movement but can drive qualified traffic immediately if your GBP is optimized. Most clients see 15–25 qualified inquiries by week 6; 35–50 by week 12.
What's the minimum monthly budget we should allocate?
For a Bilbao fitness studio competing locally, we recommend €1,200–€1,800/month: €700–€1,000 on paid social ads, €300–€500 on local SEO (optimization + reviews), and €200–€300 on content creation. Studios investing less than €900/month struggle to compete; those above €2,200/month see diminishing returns unless they're multi-location.
Do you create all the content, or do we provide it?
We design the strategy and provide content briefs; you provide raw material (member photos, class videos, instructor bios). We edit and optimize for platform best practices. Most studios provide 60% of assets; we create 40% (graphics, captions, paid ad copy). This keeps costs down and ensures authenticity—your brand voice, your community.
How do you handle seasonal churn (September dropoffs, New Year spikes)?
We build a seasonal acquisition playbook. September? We increase paid spend and run 'back-to-routine' content. January? We pre-plan messaging around New Year resolutions and New Year offers 6 weeks in advance. We also design retention content (member spotlights, challenge campaigns) to keep members engaged during off-season months.
Can you help us compete against larger gym chains in Bilbao?
Yes. Larger chains have bigger budgets but smaller community. We win by storytelling, hyper-local targeting (Casco Viejo vs. Abandoibarra), and retention focus. A studio of 60 members with 82% retention and high referral rates can out-compete a 200-member gym with 60% retention. Community beats size.
FREE · NO COMMITMENT · 48HR TURNAROUND