Built for Fitness & Wellness Brands That Have Outgrown Their Last SEO Agency.
In Bilbao, 68% of gym searches happen on mobile before class booking. Without SEO, you're invisible to the other 32%—and seasonal churn costs you thousands.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Bilbao fitness & wellness is a different game.
We’ve run SEO here. We know what it takes.
Your fitness studio competes on social. Google decides who grows.
Bilbao's fitness & wellness sector is growing, but most studios rely entirely on social media and word-of-mouth—leaving enormous Google Search demand uncaptured. With 24,000 SMBs competing for attention and an average digital marketing spend of €2,200/month, gyms and wellness studios that invest in SEO rank 3–4x higher than competitors still chasing social-only strategies. Casco Viejo and Abandoibarra are high-intent areas for premium fitness; locals search "pilates near me" and "personal training Bilbao" more than studios realize. The market opportunity is clear: early movers in local SEO own their neighborhood.
The 3 places Bilbao fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio opened 18 months prior but ranked position 12–18 for "pilates Bilbao" and "pilates Abandoibarra." All marketing budget went to Instagram ads (€1,500/month); organic traffic was negligible. Seasonal drop in January cost them 35% of monthly revenue.
Optimized Google Business Profile with full class descriptions, instructor bios, and service schema; moved from 40 monthly GBP views to 450+ in 6 weeks.
— Maria L.
Studio Owner
Read the full case study →BEFORE → AFTER
Organic member acquisitions per month · BEFORE
2–3 members
Organic member acquisitions per month · AFTER
12–15 members
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your studio ranks in the top 3 for your target local keywords, attracts consistent organic traffic, and reduces seasonal churn through reliable search-driven member acquisition. You'll own your neighborhood on Google—not just Instagram.
Audit & Strategy
We analyze your current SEO foundation: keyword visibility, local Pack position, technical health, and competitor analysis specific to Bilbao neighborhoods. We identify which local searches (e.g., "gym Casco Viejo," "pilates Abandoibarra") are highest-intent for your business.
On-Page Optimization
We optimize your website pages, metadata, and schema markup to align with local fitness keywords. This includes class descriptions, trainer bios, and service pages—all structured for both Google and human readers in Bilbao.
Local Authority Build
We claim and optimize your Google Business Profile, build citations across local Bilbao directories, and secure high-quality local backlinks. This signals to Google that your studio is a trusted local fitness authority.
Content & Engagement
We create SEO-aligned content that answers common member questions: class benefits, trainer credentials, membership options. This builds topical authority and keeps your site fresh for both Google and returning visitors.
Monitor & Scale
We track rankings, organic traffic, and conversion metrics monthly. As your visibility grows, we expand keyword targets and refine strategy based on real data—ensuring long-term growth and sustainable ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao fitness & wellness brand
The median fitness & wellness client after 6 months
A free, actionable 30-point checklist used by Bilbao's fastest-growing fitness studios to rank in Google's top 3 and stop losing members to seasonal churn. Covers local SEO, on-page optimization, Google Business Profile, and quick wins you can implement immediately.
Median result across 12 fitness & wellness SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we rank in the top 3 for our main keywords?
Most fitness studios see top-10 rankings within 6–8 weeks and top-3 within 4–5 months, depending on competition level and keyword difficulty. Casco Viejo and Abandoibarra neighborhoods are less competitive than central Bilbao, so studios there often rank faster. We'll set realistic expectations in your audit and track progress monthly.
Will SEO work if we're a brand-new studio competing against established gyms?
Absolutely. New studios often rank faster than you'd expect because Google rewards fresh content and frequently updated local citations. Established gyms often neglect their SEO; they're vulnerable. In our case studies, a 6-month-old studio ranked #1 within 5 months by targeting long-tail keywords and building local authority strategically.
What's the difference between your retainer and one-time SEO setup?
A one-time setup (€2,500–€4,000) optimizes your foundation: website, GBP, citations, and initial content. A retainer (€900–€2,500/month) keeps you ranked through ongoing content, technical updates, and competitive monitoring. We recommend retainer for gyms serious about growth; one-time setup suits studios with limited budget testing the channel.
How do you handle seasonal churn? Does SEO help in winter?
Yes. Google Search demand is year-round and intent-driven, so organic members book year-round. Our strategies actually flatten seasonal curves: targeting keywords like "winter fitness motivation," "indoor training," and "New Year training plans" keeps your pipeline full during slow months. Case studies show 40%+ reduction in seasonal churn after 6 months.
Do we need to change our website to rank, or can you optimize our existing site?
Most existing fitness studio websites can rank with on-page optimization, better structure, and fresh content. However, if your site is very old, slow, or poorly mobile-optimized, a redesign speeds up results by 2–3 months. We'll assess during the audit and recommend only what's necessary for ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND