Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Most Bilbao gyms rely on Instagram bookings and miss 70% of local search traffic. We build websites that rank, convert, and survive seasonal churn.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Bilbao fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your fitness studio's website isn't converting. Here's why.
Bilbao's fitness & wellness market is fragmented across social media—Instagram bookings dominate, but SEO is nearly abandoned. This creates a massive opportunity: a new studio with a conversion-focused website and local search strategy can outpace established competitors within 4–6 months. The city's 24,000 SMBs spend an average of €2,200/month on digital marketing, yet most fitness businesses allocate zero budget to organic search. Your competitors are visible on social; they're invisible in Google. That's your competitive edge.
The 3 places Bilbao fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong Instagram following (2,500 followers), class bookings were flat. Most leads came from Instagram DMs. The studio's website was template-based, slow, and had no clear booking path. They ranked #12–15 for "functional training Bilbao" but had no presence for neighborhood-specific searches ("CrossFit Abandoibarra").
Rebuilt website with Abandoibarra-specific messaging and location landing pages; integrated real-time class schedule and one-click booking
— María G.
Co-Founder, Functional Fitness Studio
Read the full case study →BEFORE → AFTER
Monthly Class Bookings from Digital · BEFORE
12 (90% from Instagram)
Monthly Class Bookings from Digital · AFTER
38 (61% from website organic, 25% social, 14% paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, your website becomes your strongest lead channel—driving consistent, low-cost bookings from local search. You reduce reliance on paid ads, survive seasonal churn, and build a repeatable, measurable system for growth.
Competitive & Market Audit
We analyze your top 5 local competitors' websites, SEO strategy, and conversion patterns. We map Bilbao-specific search intent ("personal trainer near Casco Viejo," "pilates Abandoibarra," etc.). This reveals where you're losing leads and where the quick wins are.
Strategy & Conversion Blueprint
We define your ideal client journey—from "searching for a gym in Bilbao" to "booked first class." We design your website structure, messaging, and calls-to-action based on what converts (not what looks pretty). Local SEO pillars (Google Business, location pages, service pages) are mapped.
High-Converting Website Build
Your website goes live with conversion-first design: clear class booking flows, trust signals (testimonials, credentials), mobile optimization for mobile-first Bilbao searchers, and fast load times (critical for local search ranking). We integrate booking software (Mindbody, Zen Planner, or your preference).
Local SEO Launch & Optimization
We optimize your Google Business Profile, build local citations (Bilbao directories, fitness listings), and deploy on-page SEO (location keywords, schema markup for class schedules). We establish baseline rankings and begin link-building outreach to Bilbao fitness blogs and local partners.
Performance Tracking & Optimization
Post-launch, we monitor conversion rates, organic traffic, and booking data weekly. We A/B test call-to-actions, refine messaging, and identify which keywords/traffic sources convert best. You get a monthly dashboard and strategic recommendations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao fitness & wellness brand
The median fitness & wellness client after 6 months
We'll analyze your website against the top-converting fitness sites in Bilbao and show you exactly where you're losing bookings (and money).
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results?
Website conversions improve within 4–6 weeks (better booking flow, trust signals). Local SEO rankings and organic traffic typically follow in 8–12 weeks. Most clients see 2–3x ROI within 4–6 months. We provide weekly performance tracking so you'll see progress from day one.
Do you handle the booking system integration?
Yes. We integrate with Mindbody, Zen Planner, Acuity Scheduling, or your existing system. We also test the entire booking flow to ensure zero friction from visitor to confirmed class.
What if I already have a website?
We start with a detailed audit to identify conversion leaks, SEO gaps, and UX issues. Often, a redesign (not a rebuild) fixes 80% of problems. Cost and timeline vary; we'll provide a specific recommendation after the audit.
Is this a long-term contract?
The website build is a one-time project (4–8 weeks). Post-launch, we offer optional monthly optimization (€400–€900/mo) for ongoing SEO, A/B testing, and performance tracking. Many clients choose this to sustain and grow results; it's optional.
Will my website help with seasonal bookings?
Absolutely. We build email capture and retargeting into your website, plus seasonal messaging and promotional flows. Clients use these to re-engage past members and smooth seasonal dips. One case study saw summer churn drop from 35% to 18%.
FREE · NO COMMITMENT · 48HR TURNAROUND