Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Liverpool ecommerce brands waste 40% of their paid budget. We make every pound work harder.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend is leaking. Let's fix it.
Liverpool's 32,000 SMBs are increasingly competing for the same online customers, but few have mastered paid marketing. The retail and maritime sectors dominate the region, yet ecommerce adoption remains fragmented. Most businesses spend £2,000/month on ads without a clear attribution model or retargeting strategy. This creates a market where the smarter operators capture disproportionate share.
The 3 places Liverpool ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping ROAS was 2.3:1 despite spending £4,500/month. Meta campaigns had 2.1% CPC but only 0.8% conversion rate. Cart abandonment was invisible—no retargeting in place.
Rebuilt product feed with 47 new custom labels, segmented by margin tier and seasonality; implemented Google Smart Bidding on ROAS target of 4.0:1
— Sarah M.
Ecommerce Manager
Read the full case study →BEFORE → AFTER
Monthly Paid Channel Profit · BEFORE
£8,200
Monthly Paid Channel Profit · AFTER
£22,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, most clients see ROAS increase 35–60%, CAC drop 25–40%, and abandoned cart recovery rise from near-zero to 15–22%. You'll have a predictable, profitable paid channel that scales with your business.
Audit & Strategy
We forensically analyse your current paid campaigns, feed quality, landing page performance, and audience setup. We benchmark your ROAS and CAC against regional peers and identify the top three leaks in your funnel. In Liverpool's competitive market, this diagnostic is non-negotiable.
Feed & Product Optimisation
We rebuild your Google Shopping feed for margin, not just volume. We add high-intent keywords, restructure categories, and implement dynamic pricing rules. We also optimise your Shopify or WooCommerce product pages for conversion.
Audience & Creative Testing
We launch audience cohorts based on purchase value, intent, and behaviour. We create 8–12 variations of creative assets (video, static, carousel) and test them in parallel. Each ad is paired with specific landing page variants.
Retargeting & Automation
We set up dynamic retargeting for abandoned carts, product viewers, and past purchasers. We build email sequences and SMS flows to recover lost sales. All campaigns use automated bid strategies (ROAS or CPA targets) rather than manual management.
Reporting & Optimisation
We deliver a monthly dashboard showing ROAS, CAC, LTV, and margin by channel. We run weekly optimisation cycles: pausing underperformers, scaling winners, and testing new audiences. You have a direct channel to your strategist every Friday.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool ecommerce brand
The median ecommerce client after 6 months
Get a no-obligation audit of your Google Shopping, Meta, and retargeting campaigns. We'll identify your biggest leaks and quantify the revenue you're leaving on the table.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost, and how quickly will I see results?
Our retainer range is £1,500–£4,000 per month depending on ad spend and scope. Most clients see measurable ROAS improvement within 4–6 weeks (after feed optimisation and creative testing). Full impact—30%+ ROAS lift—typically takes 12–16 weeks. We recommend a minimum 6-month engagement to justify the setup and testing phase.
Do you manage our ad accounts, or just advise?
We fully manage your Google, Meta, and other paid channels. We create campaigns, manage budgets, optimise bids, split-test creative, and pause underperformers. You remain the account owner—we have admin access, not ownership. You can audit us anytime.
What if my ad spend is only £500–£800/month?
We typically work best with brands spending £2,000+/month because the data takes time to mature and optimisation cycles are longer on smaller budgets. That said, if your margins are high or your product tier is premium, we can discuss a project-based engagement or a smaller retainer. Book a free audit—we'll be honest about fit.
How do you handle attribution? My current setup is a mess.
First step: we audit your pixel setup (GA4, Meta pixel, Shopify tracking). We often rebuild this from scratch—90% of ecommerce brands have gaps. We implement first-party data collection (email, CRM), connect your CRM to ad platforms, and create a unified attribution model. It's unsexy but transformative.
What if I'm not seeing results after 3 months?
Rare, but it happens. Common culprits: poor product data, weak landing pages, or structural issues (e.g. payment friction). By month 3, we'll have diagnosed these. If it's our work—strategy, bid management, creative—we'll refund your fee and pause. Transparency cuts both ways.
FREE · NO COMMITMENT · 48HR TURNAROUND