Your ad spend is leaking. Let's fix it.
Most Liverpool ecommerce brands waste 40% of their paid budget. We make every pound work harder.
📍 Liverpool Market Insight: Liverpool's 32,000 SMBs are increasingly competing for the same online customers, but few have mastered paid marketing. The retail and maritime sectors dominate the region, yet ecommerce adoption remains fragmented. Most businesses spend £2,000/month on ads without a clear attribution model or retargeting strategy. This creates a market where the smarter operators capture disproportionate share.
Liverpool Ecommerce Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Liverpool's ecommerce sector — and the hidden costs most businesses don't realise they're paying.
“Your Google Shopping campaigns deliver sales, but the ROAS is stuck at 2.1:1 and won't budge.”
Your product feed is poorly optimised, bids are manual instead of smart, and you're competing on price rather than margin.
You're leaving £600–£1,200 per month on the table while your margin erodes.
“Meta ads generate clicks but conversion rates are 1.2% or lower. You're not sure why.”
Your audience targeting is too broad, creative testing is non-existent, and landing pages don't match ad messaging.
Cost per acquisition climbs 35–50% above what it should be, killing profitability.
“80% of visitors add items to their cart, but only 15% complete checkout. You've never run a retargeting campaign.”
No abandoned cart email sequence, no dynamic retargeting ads, and no urgency or incentive to return.
You're losing 65+ sales per 100 sessions—potentially £8,000–£20,000 in monthly revenue.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Strategy
Week 1–2We forensically analyse your current paid campaigns, feed quality, landing page performance, and audience setup. We benchmark your ROAS and CAC against regional peers and identify the top three leaks in your funnel. In Liverpool's competitive market, this diagnostic is non-negotiable.
20-page paid marketing audit report with ranked recommendations and revenue opportunity model
Feed & Product Optimisation
Week 2–3We rebuild your Google Shopping feed for margin, not just volume. We add high-intent keywords, restructure categories, and implement dynamic pricing rules. We also optimise your Shopify or WooCommerce product pages for conversion.
Validated, live product feed and updated product page copy with A/B testing roadmap
Audience & Creative Testing
Week 3–4We launch audience cohorts based on purchase value, intent, and behaviour. We create 8–12 variations of creative assets (video, static, carousel) and test them in parallel. Each ad is paired with specific landing page variants.
Live testing dashboard, creative performance breakdown, and winning asset brief
Retargeting & Automation
Week 4–5We set up dynamic retargeting for abandoned carts, product viewers, and past purchasers. We build email sequences and SMS flows to recover lost sales. All campaigns use automated bid strategies (ROAS or CPA targets) rather than manual management.
Live retargeting campaigns, email sequences, and conversion pixel setup with attribution tracking
Reporting & Optimisation
Week 5+ (ongoing)We deliver a monthly dashboard showing ROAS, CAC, LTV, and margin by channel. We run weekly optimisation cycles: pausing underperformers, scaling winners, and testing new audiences. You have a direct channel to your strategist every Friday.
Custom Looker Studio dashboard, weekly optimisation notes, and monthly strategy call
After 6 months, most clients see ROAS increase 35–60%, CAC drop 25–40%, and abandoned cart recovery rise from near-zero to 15–22%. You'll have a predictable, profitable paid channel that scales with your business.
Liverpool Ecommerce Success Stories
A Liverpool-based fashion and homewares retailer operating two storefronts and doing £180k/month in GMV.
Google Shopping ROAS was 2.3:1 despite spending £4,500/month. Meta campaigns had 2.1% CPC but only 0.8% conversion rate. Cart abandonment was invisible—no retargeting in place.
- →Rebuilt product feed with 47 new custom labels, segmented by margin tier and seasonality; implemented Google Smart Bidding on ROAS target of 4.0:1
- →Created 10 Meta creative variations (video focus, carousel, dynamic product ads) and tested across cold, warm, and retargeting audiences
- →Launched abandoned cart email sequence (4 emails over 7 days) + dynamic retargeting ads; set up SMS for high-cart-value customers
“We thought our paid strategy was solid, but Omakaase showed us we were leaving money everywhere. The feed rebuild alone paid for six months of strategy. Now we have a playbook, not chaos.”
A Liverpool tech hardware distributor selling B2B and D2C, £240k/month revenue, £6,000/month ad spend.
Google Shopping ads were drowning in low-margin SKUs. Meta couldn't build retargeting audiences at scale (no proper pixel setup). Attribution was a guessing game—couldn't prove paid ROI to leadership.
- →Segmented product feed into three tiers: high-margin (bid aggressively), medium (standard), low-margin (blacklist); automated bid rules by tier and inventory level
- →Rebuilt pixel infrastructure (GA4, Meta, TikTok) with event-based tracking; linked CRM to ad platforms for first-party audience matching
- →Tested new channel: TikTok and Pinterest for brand/awareness (lower CAC, longer LTV); maintained Google Shopping for immediate demand
“We couldn't prove paid marketing's value before. Now we can show the CFO exactly which campaigns drive margin. That's given us permission to scale spend and test new channels. It's changed how the leadership team thinks about digital.”
Liverpool Ecommerce Paid Marketing Audit (Free)
Get a no-obligation audit of your Google Shopping, Meta, and retargeting campaigns. We'll identify your biggest leaks and quantify the revenue you're leaving on the table.
- ✓ROAS vs. regional benchmark analysis
- ✓Feed quality and product optimisation score
- ✓Audience and creative performance breakdown
- ✓Revenue opportunity model (next 6 months)
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
We've helped 40+ Liverpool ecommerce brands improve ROAS by 35–60% in 6 months.
Case study data; repeat retention rate of 92% across ecommerce clients.
Unlike most agencies, we focus on margin and attribution, not vanity metrics. We tie every optimisation to profit.
Our strategists have combined 50+ years of paid marketing experience.
Team certifications: Google Partner, Meta Blueprint, Shopify Expert. Omakaase is a Google Premier Partner in the UK.
We're not a generalist agency. We specialise in ecommerce. We know your pain points because we work in your industry daily.
We manage over £8M in annual ad spend for UK ecommerce clients.
Real-time optimisation, proprietary bid strategies, and continuous testing. Average client tenure: 18 months.
Scale matters. We've tested what works and what doesn't across hundreds of product categories. You benefit from that data.
Transparent reporting. You own your data.
Every client gets a custom Looker Studio dashboard, direct access to campaign data, and weekly optimisation notes. No black boxes.
You'll never wonder 'what are they doing with my budget?' We show you everything. Monthly calls with your strategist are standard.
Common Questions About Paid Marketing in Liverpool
How much does this cost, and how quickly will I see results?+
Do you manage our ad accounts, or just advise?+
What if my ad spend is only £500–£800/month?+
How do you handle attribution? My current setup is a mess.+
What if I'm not seeing results after 3 months?+
Can you help with organic traffic or just paid?+
How do I know you're not just scaling spend to inflate ROAS?+
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See where your budget is leaking.
Book a free audit. 30 minutes, no obligation. We'll show you the revenue opportunity and a roadmap to capture it.