📍 Berlin · Paid Marketing

Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.

In Europe's fastest-growing ecommerce hub, the difference between profitable growth and burning cash comes down to one thing: how precisely you target, how fast you iterate, and whether your data actually drives decisions.

Get a market diagnostic →See real results ↓

8 of our last 10 ecommerce clients saw measurable organic growth within 6 months

📍 Berlin
Berlin Ecommerce market
Ecommerce Performance Specialists
We've managed €5M+ in annual ecommerce ad spend across Google Shopping, Meta, TikTok, and programmatic. Our team includes former in-house growth leads from Berlin DTC brands who understand the unique challenges of scaling in the DACH market.
★ 4.947 verified client reviews
200+brands served across 14 countries
0lock-in contracts. Ever.
48hrdiagnostic turnaround
Trusted by200+ brands14 countriesSince 2019₹22L MRR managedMonth-to-month only
IS THIS FOR YOU?

We do our best work for one kind of client.

Not every brand is the right fit for how we work. Here’s how to tell if you are.

Your ROAS is declining even as you increase ad spend
Your Meta Ads campaigns used to work but performance has dropped significantly
You're getting traffic from ads but cart abandonment is extremely high

That’s your profile. Let’s find out if we’re a fit →

EQUALLY IMPORTANT

We are probably not the right fit if...

You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.

You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.

Your budget is under $2,000/month. We can't do our best work at that level.

The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.

Berlin ecommerce is a different game.

We’ve run Paid Marketing here. We know what it takes.

MARKET LANDSCAPE · BERLIN ECOMMERCE

Berlin Ecommerce Brands Waste 43% of Their Ad Budget on the Wrong Audiences

Berlin's ecommerce scene is booming — but so is the cost of customer acquisition. The brands scaling profitably are those who've moved beyond basic campaign management to data-driven performance marketing.

Average ROAS

6.2xreturn on ad spend

Customer Acquisition Cost

€18per new customer

Cart Abandonment Recovery

22%recovered revenue

WHAT WE FIND FIRST

The 3 places Berlin ecommerce brands leave revenue on the table

Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.

01 · YOUR ROAS

Your ROAS is declining even as you increase ad spend

This is the classic scaling problem: your initial audiences (warm traffic, brand searches) convert well but are limited in size. When you increase budget, platforms push spend into broader, colder audiences that convert at lower rates. Without proper audience segmentation and creative rotation, more spend simply means more waste.

02 · YOUR META

Your Meta Ads campaigns used to work but performance has dropped significantly

Post-iOS 14.5 tracking changes have fundamentally altered Meta's targeting capabilities. Brands relying on old pixel-based audiences are seeing 30–50% performance drops. The fix requires a shift to first-party data, Conversions API implementation, broad targeting with creative differentiation, and server-side tracking.

03 · YOU'RE GETTING

You're getting traffic from ads but cart abandonment is extremely high

High cart abandonment (70%+ is common in Berlin ecommerce) usually signals a disconnect between ad promise and landing page experience. If you're driving traffic to generic product pages instead of dedicated landing pages, or if your checkout flow has friction, you're paying to bring customers to a broken funnel.

Don’t take our word for it.Here’s what we actually delivered.

Free Market Intelligence

Get your free Paid Marketing audit for Berlin ecommerce businesses

We'll send you a personalised market diagnostic — competitor gaps, demand signals, and the 3 things we'd fix first. No sales pitch.

  • Paid Marketing benchmarks for Berlin ecommerce businesses
  • Top 3 competitor gaps you can exploit immediately
  • Estimated revenue opportunity from fixing them
  • Delivered to your inbox in 48 hours

No sales call. No spam. Just your personalized report.

Get Your Free Report

Ecommerce case study

RESULTS · 4 months

5.4x
ROAS (up from 1.8x)
€16
Customer acquisition cost
+210%
Revenue from paid channels
CLIENT STORY · ECOMMERCE × PAID MARKETING · BERLIN

The brand was spending €25,000/month on Meta and Google Ads with a ROAS of 1.8x — barely breaking even. Their customer acquisition cost had doubled in 12 months, and every attempt to scale budget resulted in worse performance. They were stuck in a cycle of spending more to earn less.

Rebuilt Meta campaigns with Conversions API, first-party data audiences, and broad targeting with creative differentiation

Anna L.

Head of Growth

Read the full case study →

BEFORE → AFTER

Monthly ROAS · BEFORE

1.8x

Monthly ROAS · AFTER

5.4x

You shouldn’t have to wonder what your agency is doing with your money.

Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.

HOW IT WORKS

From audit to measurable growth, step by step

Most Berlin ecommerce brands see a 30–50% improvement in ROAS within the first 60 days, with profitable scaling achievable by month 3.

1

Full Account Audit

We dissect your current ad accounts across all platforms — Google, Meta, TikTok. We map your funnel, identify waste, analyse creative performance, and benchmark your metrics against Berlin ecommerce standards.

2

Strategy & Infrastructure

We build your campaign architecture from scratch: proper tracking (server-side Conversions API), audience segmentation, conversion goals, and attribution setup. This foundation ensures every euro is trackable and optimisable.

3

Creative & Launch

We develop 15–20 ad creatives based on proven ecommerce frameworks — UGC, product demos, social proof, and benefit-led hooks. Campaigns launch with structured testing protocols to identify winners fast.

4

Optimise & Scale

Using real performance data, we kill underperformers, scale winners, and introduce new audiences weekly. We optimise for customer lifetime value, not just first-purchase ROAS — so scaling stays profitable.

WHY OMAKAASE

The honest difference

We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.

OmakaaseWhat we hear from most agencies
ContractsMonth-to-month. Walk away any time.12-month minimum (standard)
Who's on your accountSenior strategist. Doesn't rotate.Account manager, often junior, rotates 6–12 months
Reporting cadenceWeekly Loom video + live dashboardMonthly PDF report
Attribution modelRevenue-connected from Day 1Rankings + traffic only
Cost transparencyYou see where every dollar goesBlack-box retainer
BENCHMARK CONTEXT

What this typically looks like for a Berlin ecommerce brand

The median ecommerce client after 6 months

We'll analyse your ad accounts, identify where budget is being wasted, and show you the specific optimisations that could improve your ROAS within 30 days.

Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.

2.8×
ROAS improvement
−38%
cost per lead
30d
to optimised
CLIENT VOICES

We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.

NP

Nina P.

Head of Growth · SaaS Company, $7M ARR

We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.

AC

Alex C.

VP Marketing · DTC Brand, $12M revenue

They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.

RN

Rachel N.

CMO · B2B Tech

STRAIGHT ANSWERS

The questions founders actually ask us

Not the FAQ we wrote. The questions from real first calls.

How much does paid marketing management cost for Berlin ecommerce brands?

Our ecommerce paid media management starts at €2,500/month for brands spending €5,000–€15,000/month in ad budget. For brands spending €15,000–€50,000+, packages range from €3,500–€6,000/month. This is a flat fee — we never take a percentage of your ad spend.

How long before we see improved ROAS?

Most brands see measurable ROAS improvement within the first 30–45 days as we eliminate waste and optimise targeting. Significant scaling improvements typically happen in months 2–3 as our creative testing reveals winning angles and audiences. We set 30-day performance milestones from day one.

Do you specialise in ecommerce paid marketing?

Yes — 80% of our clients are ecommerce brands. We specialise in Google Shopping, Meta (Instagram + Facebook), TikTok, and programmatic display for product-based businesses. Our team includes former in-house growth leads from Berlin DTC brands.

Which platforms do you manage?

We manage Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook + Instagram), TikTok Ads, and programmatic display. We recommend a platform mix based on your product category, target audience, and budget. Most ecommerce brands see best results with a Google + Meta foundation, adding TikTok for scale.

Can you also help with our ecommerce SEO?

Absolutely. Paid and organic channels work best together. We offer integrated SEO + paid media packages that ensure your product and category pages rank organically while paid campaigns capture high-intent buyers immediately.

Related: Learn more →

FREE · NO COMMITMENT · 48HR TURNAROUND

Get your Berlin ecommerce market diagnostic.

Full account audit across Google, Meta, and TikTok
Wasted spend analysis with specific amounts identified
Creative performance scoring and recommendations
Competitor ad analysis for your product category in Berlin/DACH

Get your free market diagnostic

Free · No commitment · 48hr turnaround · No spam