Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Your paid campaigns aren't broken—they're just undersized. We fix strategy, budget allocation, and audience targeting so every pound works harder.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Hamburg ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Hamburg ecommerce businesses waste €1.2M annually on poor ROAS
Hamburg's 88,000 SMBs average €3,600 monthly digital spend, but fewer than 18% run structured paid campaigns with clear attribution. The city's logistics and maritime heritage means many ecommerce retailers focus on B2B, leaving significant untapped consumer channels. Meta and Google Shopping dominate here, yet most Hamburg shops lack proper cart abandonment retargeting—leaving 40–60% of lost revenue on the table. The competitive density is rising, especially in fashion, home goods, and niche retail.
The 3 places Hamburg ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping campaigns delivered 2,100 monthly clicks but converted at 0.8%—ROAS was stuck at 1.3:1. Meta felt inefficient at €58 CPA. No retargeting strategy existed, so 62% of cart abandoners were lost forever.
Rebuilt Google Shopping feed with margin data and inventory signals; split campaigns into 4 intent tiers (branded, category, competitor, lookaliike)
— Sarah M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
€58,200
Monthly Paid Revenue · AFTER
€142,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After eight weeks, your paid campaigns are structured by intent, your product feed is optimised, and your budget flows to proven revenue drivers. Cart abandonment recovery alone typically adds €6,000–€18,000 monthly revenue. ROAS improves 35–55%, and you have a clear roadmap to scale without spiralling acquisition costs.
Audit & Attribution Blueprint
We map your entire paid funnel—Google Ads, Meta, shopping feeds, and retargeting—then establish first-party tracking so you see exactly which touchpoints drive sales. Most Hamburg retailers lack this clarity; we fix it in week one. We'll identify your top-performing products, customer segments, and channels using 90 days of historical data.
Product Feed Optimisation
Your Google Shopping feed is either incomplete, poorly structured, or missing critical signals. We reconstruct it—adding margin data, seasonal flags, and inventory depth so Google's algorithm knows which products to show and when. This alone typically lifts ROAS by 22–40%.
Audience Segmentation & Bidding
We split your campaigns by intent tier: high-intent (branded searches, cart returners), mid-intent (category browsers), and awareness (lookalikes, top-of-funnel). Each segment gets its own bid strategy and budget allocation. This ensures you're not overpaying for window-shoppers.
Retargeting & Cart Recovery
We build dynamic retargeting campaigns across Google, Meta, and email that follow customers through their journey—from product view to cart abandonment. Customers see the exact items they added, along with social proof and urgency messaging. Recovery rates typically jump from 8–12% to 28–35%.
Launch, Test & Refine
Campaigns go live with built-in A/B tests on creative, messaging, and landing pages. We monitor daily performance, kill underperformers within 48 hours, and scale winners. By week 8, you'll see 30–45% higher ROAS than your baseline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Hamburg ecommerce brand
The median ecommerce client after 6 months
Get a bespoke 12-page report analysing your Google Shopping feed quality, channel attribution, and cart abandonment leaks. See exactly where your budget is leaking and what your top-performer ROAS could be.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see ROAS improvement?
Feed and audience restructuring typically deliver 15–25% ROAS lift within 2–3 weeks. Retargeting campaigns take 3–4 weeks to mature (sufficient data for optimisation). By week 8, we're seeing 35–55% total improvement on average. Some clients see faster results if they're starting from a very poor baseline; others need 10–12 weeks if their campaigns are already reasonably tuned.
Do you manage our Google Ads and Meta accounts, or just advise?
We fully manage day-to-day campaigns—bidding, budget allocation, creative testing, and optimisation. You retain account ownership and can audit anytime. We provide weekly reports and monthly strategy calls. Think of us as your external performance marketing team, not just consultants.
What if my product feed is a mess or incomplete?
That's actually common, and it's fixable. We'll audit your feed, identify missing product data (margins, stock levels, descriptions), and work with you or your dev team to rebuild it properly. Most Hamburg retailers underestimate how much feed quality impacts ROAS. Fixing feed alone typically lifts performance 22–40%.
How much monthly budget do I need to make this work?
We typically work with clients spending €1,500–€15,000 monthly across all paid channels. Our retainer (€1,800–€8,000/month depending on scope) covers strategy, campaign management, and optimisation. We don't take a percentage of ad spend, so your budget goes directly to ads—not agency fees hidden in the spend.
What about tracking? I'm worried about iOS privacy changes and first-party data.
We build first-party tracking so you own your data. We integrate Shopify, WooCommerce, custom pixels, and your email platform so you see actual sales tied to campaigns—not just clicks. This also makes you less reliant on platform attribution, which is increasingly unreliable anyway.
FREE · NO COMMITMENT · 48HR TURNAROUND