Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
You have the traffic. You're missing the strategy to convert followers into repeat customers on Instagram, TikTok, and Facebook.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Berlin ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Berlin ecommerce brands lose €2.1M monthly to poor social retargeting
Berlin's 140,000+ SMBs are investing heavily in digital—€3,200/month on average—but most treat social media as a broadcast channel, not a sales engine. The city's tech-forward, creative-first audience demands authentic community-building, not product dumps. Ecommerce brands that combine content strategy with precision retargeting see 3–4x ROAS improvement within 90 days. Your competitors in Mitte and Kreuzberg are already doing this. The question is whether you will.
The 3 places Berlin ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram followers were growing (12K+) but engagement was flat (0.9%), and only 1.2% of website visitors converted. Meta campaigns were losing money—ROAS stuck at 1.8:1. Cart abandonment was 71% with zero retargeting strategy.
Rebuilt audience segmentation: separated cold traffic (lookalikes, interests) from warm (website visitors, email list) and hot (past customers, high-engagement followers), each with distinct creative and messaging
— Anna M.
Founder & Creative Director
Read the full case study →BEFORE → AFTER
Monthly Social Revenue · BEFORE
€18,400
Monthly Social Revenue · AFTER
€52,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By week 12, you'll have a predictable, scalable social revenue engine. Expect 2.8–4.1x ROAS on paid social, 35–45% reduction in CAC, and 50%+ of abandoned carts recovered through retargeting. More importantly: a community of engaged followers who see your brand as authentic and worth talking about—not just another ecommerce feed.
Audit & Discovery
We map your current social presence, audience segments, and content performance across Instagram, Facebook, and TikTok. We benchmark your ROAS, engagement rates, and funnel drop-off points against Berlin ecommerce standards. This isn't guesswork—we pull 90 days of campaign data and customer journey data to identify exact leakage points.
Strategy & Creative Framework
We build a 12-week content and retargeting roadmap tailored to your product category and Berlin audience psychographics. This includes content pillars (education, community, urgency), creative themes for Reels and Stories, and a precision-targeting hierarchy for cold, warm, and hot audiences. We align social strategy with your email and SMS retargeting stack.
Campaign Build & Audience Setup
We set up 6–8 layered campaigns: top-of-funnel brand awareness on TikTok, mid-funnel engagement Reels on Instagram, and precision retargeting for cart abandoners and past visitors. We create custom audiences from your CRM, pixel data, and lookalikes. Each campaign gets its own creative, messaging, and bid strategy—no spray-and-pray.
Community & Content Operations
We launch a 3x/week Reel and Stories cadence on Instagram, fortnightly TikTok content, and daily community engagement across both platforms. Content mixes product showcases, behind-the-scenes, user-generated content, and Berlin-local storytelling. We respond to comments within 4 hours and nurture your most engaged audience members into advocates.
Optimisation & Reporting
Weekly performance reviews. We pause underperforming ad sets, scale winners, and refine audience targeting based on conversion data. Monthly strategy calls review ROAS, CAC trends, and content performance, with recommendations for next month's focus. Every 30 days, you see a full-funnel report: traffic, engagement, conversions, and lifetime customer value by campaign.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin ecommerce brand
The median ecommerce client after 6 months
See how your ROAS, engagement rate, and CAC stack up against 200+ Berlin-based ecommerce brands. Includes segment breakdowns (fashion, tech, home, beauty) and a 12-week roadmap to outperform your competitive set.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ROAS improvement?
Retargeting campaigns (warm and hot audiences) typically show 1.8–2.2x ROAS within 2–3 weeks. Top-of-funnel brand awareness takes 6–8 weeks to demonstrate ROI but builds the audiences that power retargeting. By week 12, you'll see a predictable blended ROAS of 2.8–4.1x across all campaigns.
Do you manage our email and SMS retargeting, or just social?
We own the social strategy and coordinate with your email/SMS platform. If you don't have email retargeting in place, we'll recommend and integrate it—but we focus on Instagram, Facebook, and TikTok. We make sure all channels talk to each other so cart abandoners get a sequence, not just one touchpoint.
What if we're a small brand with a small budget (€1,500/month)?
We have a Starter service for €1,500–€2,500/month: 1x weekly content + retargeting campaigns + fortnightly reviews. You won't get daily community management or full creative production, but you'll get the strategic framework and paid-social optimization that drives ROAS. As you grow, we scale the service.
Can you guarantee we'll hit 35% cart recovery like your case study?
No. Cart recovery depends on your traffic volume, product margins, and existing email/SMS stack. What we guarantee: we'll implement a 3-layer retargeting strategy and optimize it weekly. Most clients see 45–55% of abandoned carts recovered (vs. 5–10% baseline). Your actual number will depend on your funnel health and audience size.
Do you create product photography and video content, or just ads?
We produce Reels, Stories, TikToks, and carousel ads in-house. For premium product photography or lifestyle shoots, we partner with Berlin-based photographers (we can recommend). Most clients find that user-generated content and behind-the-scenes Reels outperform professional shoots anyway—and cost 60% less.
FREE · NO COMMITMENT · 48HR TURNAROUND