Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Seattle's construction and home services leaders are capturing leads through paid channels. See how to compete—and win—without relying on word-of-mouth.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Seattle construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Google. You're still waiting for referrals.
Seattle's construction and home services sector is fragmented: ~85,000 SMBs competing for attention, but fewer than 40% run paid campaigns. The average business spends $5,200 monthly on digital marketing, yet most waste it on untargeted channels. Your competitors in South Lake Union and Capitol Hill have cracked the code—Google Local Pack dominance and consistent review generation. The gap between leaders and the rest is widening fast.
The 3 places Seattle construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal demand swings killed cash flow. Winter was booked solid; summer was dead. No paid strategy to smooth the curve. Competitors with Google Local Services Ads were capturing high-intent emergency calls year-round.
Restructured Google Ads and Local Services Ads to emphasize seasonal services (AC maintenance in summer, heating in winter) with location-specific targeting.
— Mike T.
Owner
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
3
Monthly qualified leads · AFTER
12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you have a predictable paid lead pipeline generating 8–15 qualified jobs per month at a cost well below your average job margin. You've stopped competing on reputation alone and started winning on visibility and trust.
Audit your paid presence
We map every channel where your Seattle competitors are winning: Google Ads, Local Services Ads, Facebook Lead Gen, and review platforms. We identify where your current spend is leaking and which high-intent keywords you're ignoring.
Build your lead engine
We structure campaigns around your actual job types and service areas (plumbing, electrical, roofing, remodeling, etc.). Every dollar targets high-intent, location-specific searches where Seattle homeowners and contractors actively look for solutions.
Launch and optimize
Campaigns go live with daily monitoring. We adjust bids, landing pages, and messaging based on real-time performance data. Your ad spend immediately starts pulling qualified leads into your CRM.
Convert leads to reviews
Paid traffic means nothing without proof of trust. We implement a post-job review funnel so every completed project generates 5-star ratings on Google, Yelp, and your website—fueling future conversions.
Scale what works
After 30–60 days of data, we identify your highest-ROI channels and job types. We increase spend on winners, kill losers, and reinvest savings into proven lead sources. Your cost per lead drops while volume grows.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle construction & home services brand
The median construction & home services client after 6 months
See exactly how Seattle's top construction and home services businesses structure paid campaigns to generate 8–15 qualified leads monthly—without wasting money on untargeted ads.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does it cost to work with Omakaase on paid marketing?
Our retainer range for Seattle construction and home services businesses is $2,500–$12,000/month, depending on ad spend volume and campaign complexity. We typically recommend starting with $5,000–$8,000/month in ad spend to generate 8–12 qualified leads. During your first consultation, we'll provide a custom proposal based on your revenue goals and service types.
How long before we see results?
Paid campaigns go live within 2–4 weeks of engagement. You'll see the first leads within days of launch. However, meaningful optimization (audience refinement, cost reduction, lead quality improvement) takes 30–60 days of data. We recommend evaluating performance at the 90-day mark to see full potential.
What if we're not getting quality leads?
We diagnose quality issues immediately. Usually it's landing page friction, wrong audience targeting, or poor ad messaging. We A/B test landing pages, refine keyword targeting, and adjust audience filters. If a channel isn't producing qualified leads within 30 days, we pause it and reallocate budget to proven channels.
How do you measure success?
We track four metrics: (1) cost per qualified lead, (2) lead-to-job conversion rate, (3) average job value, and (4) total revenue from paid sources. We ignore vanity metrics like impressions and clicks. Every Friday, you get a one-page dashboard showing leads, conversions, spend, and ROI.
Do you manage Google Local Services Ads?
Yes. Local Services Ads are often our highest-ROI channel for construction and home services in Seattle. We manage bidding, review management, and lead routing. Because LSA pricing is per-lead (not per-click), we focus ruthlessly on lead quality to maximize your return.
FREE · NO COMMITMENT · 48HR TURNAROUND