Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The construction firms winning in Berlin paid media aren't bidding higher — they're filtering smarter, tracking conversion to actual job closure, and scaling only the lead sources that convert to €8k+ projects.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Berlin construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Berlin construction firms pay €180–€420 per lead while wasting 64% of budget on contractors they'll never hire
Berlin's construction market generated €28.4 billion in 2024 and is accelerating with €3.2B annually in renovation and new residential projects across Mitte, Charlottenburg, Prenzlauer Berg, and Kreuzberg. Yet 71% of Berlin construction firms running Google Ads lack proper lead attribution — they track leads but not jobs closed, jobs won, or actual revenue. This creates a bidding crisis: firms overpay for unqualified leads, abandon channels that actually convert, and make budget decisions on vanity metrics instead of job profitability.
The 3 places Berlin construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Every lead was tracked as equal value; the founder had no idea which service areas were profitable, which campaigns were wasting money, and why some months saw 40 leads and 2 jobs while others saw 60 leads and 4 jobs
Mapped 8 months of historical leads to actual job closure and revenue — discovered that energy retrofit leads converted at 32% and €48k average job value, while 'general renovation' leads converted at 3% and €12k average value
— Robert M.
Founder, Berlin Full-Service Construction Firm
Read the full case study →BEFORE → AFTER
Cost Per Job Closed · BEFORE
€2,100
Cost Per Job Closed · AFTER
€965
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Berlin construction clients typically reduce cost-per-job by 35–55% while improving lead quality, with clear visibility into which trades and service areas are most profitable — enabling disciplined budget scaling.
Job Attribution Audit
We audit your current Google Ads, LSA, and Meta campaigns — mapping every lead back to actual job closure, job value, profit margin, and client lifetime value. Most Berlin construction accounts have zero connection between 'lead tracked' and 'job won'.
Lead Scoring & CRM Integration
We build a lead quality score based on your job data — filtering by service area, project scope, budget likelihood, and decision-making timeline. We integrate this with your CRM (HubSpot, Pipedrive, etc.) so unqualified leads are automatically paused from paid channels.
Campaign Restructure by Trade & Service Area
We rebuild campaigns around your actual service offerings — separate campaigns for residential renovation, commercial build, solar installation, etc. — with neighbourhood-level targeting for Berlin districts (Mitte, Prenzlauer Berg, Charlottenburg, Friedrichshain, etc.) and strict geographic exclusions.
Google LSA & Search Bid Strategy Optimisation
We shift LSA and Search Ads from cost-per-lead to cost-per-job optimisation — bidding higher for leads from your historical best-converting service areas and trade types, and lower (or zero) for unqualified segments. This requires job revenue data flowing back to Google Ads — we set that up.
Scale & Job-Level Reporting
Monthly reporting on cost-per-job, job close rate by channel, margin contribution by service offering, and clear recommendations on where to increase LSA budget and where to reduce Meta spend. We report on profit, not leads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin construction & home services brand
The median construction & home services client after 6 months
See what top-performing Berlin construction firms actually spend to close a job — comparing your cost-per-lead, lead-to-job conversion, and true cost-per-job against specialists in residential, commercial, solar, and trades.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Berlin construction firm spend on paid ads monthly?
A meaningful programme starts at €3,500–€6,000/month ad spend. Below that, you can't generate enough leads and job data to optimise toward profitability. Most of our Berlin construction clients scale to €12k–€25k/month within 6 months as cost-per-job improves and they understand which service areas are most profitable.
Is Google Local Services Ads or Google Search Ads better for Berlin construction firms?
Both serve different roles. LSA shows your listing with Google's quality guarantee badge — high trust, typically lower lead volume but higher conversion. Search Ads reach people actively searching for your service — higher volume, wider range of intents. Top-performing Berlin construction firms use both, typically allocating 50% to LSA (for quality) and 50% to Search (for volume), then adjusting based on cost-per-job.
Should we run Meta Ads for construction services?
Yes, but only for awareness and brand-building, not lead generation. Meta's targeting is demographic and interest-based — it reaches homeowners and facility managers in Berlin interested in 'home improvement' or 'renovation', but it can't filter by project scope or budget. Use Meta to build top-of-funnel awareness; use Google LSA and Search for bottom-funnel lead capture.
How do we track leads back to actual jobs closed?
We integrate your CRM (HubSpot, Pipedrive, Salesforce, etc.) with Google Ads via conversion tracking — so when a lead closes as a job, Google Ads records the conversion value as actual job revenue. This data then flows back into bid strategy, so you're optimising for jobs and profit, not leads.
What's the difference between broad match and phrase match keywords for construction?
Broad match ('construction renovation') reaches people searching for similar concepts, including 'DIY renovation' and 'renovation ideas' — high volume, low intent. Phrase match ('construction renovation Berlin') reaches people searching for your exact phrase — lower volume, higher intent. For construction, we use a mix: broad match for awareness (Meta), phrase match for local intent (Google Search), and exact match for brand protection.
FREE · NO COMMITMENT · 48HR TURNAROUND