Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are winning Google Local Pack spots and converting leads. You're relying on word-of-mouth. Let's fix that.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Frankfurt construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
78,000 Frankfurt builders. One paid marketing playbook.
Frankfurt's construction & home services sector operates in a high-trust, relationship-driven environment—but digital maturity lags. With 78,000 SMBs competing for the same local client pool and average monthly spend of €4,500, most businesses throw budget at ads without system or measurement. Google Local Pack dominance is now table stakes; those without optimised profiles and review velocity are invisible. Paid marketing in this market isn't about vanity metrics—it's about pipeline: consistent, qualified leads you can convert.
The 3 places Frankfurt construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent €3,500/month on Google Ads with no tracking. Couldn't prove ROI. Leads were sporadic. Competitors in Google Local Pack were stealing visibility. No review generation system meant trust signals lagged behind established firms.
Installed call tracking and job-level CRM integration to connect every lead back to a won project and revenue.
— Stefan M.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly Ad-Generated Revenue · BEFORE
Unmeasured (estimated ~€6,000)
Monthly Ad-Generated Revenue · AFTER
€16,000 (tracked, attributed, repeatable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a fully instrumented paid marketing engine: transparent attribution, qualified lead flow, and predictable unit economics. After 6 months, you'll be operating at 40–60% lower cost-per-lead than the market average, with lead-to-customer conversion rates of 20%+ and ROAS of 3.5–5x. Most importantly, you'll stop guessing and start scaling with confidence.
Audit & baseline measurement
We log into your Google Ads, Meta, and local platforms. We review your Google Business Profile, review generation system (if any), and historical campaign performance. We interview you on ideal customer profile, service mix, and past conversion sources. This reveals where money is leaking and where opportunity sits.
Infrastructure & tracking setup
We install or repair conversion tracking (Google Ads, Facebook Pixel, call tracking). We set up CRM integration so every lead and job is logged with source attribution. We build a local citation strategy to strengthen your Google Business Profile and review velocity. Without this foundation, scaling spend is reckless.
Campaign structure & audience design
We build campaign architecture tailored to Frankfurt's construction & home services market: Google Local Services Ads for immediate intent, Google Search for high-value keywords (e.g. 'emergency plumber Innenstadt'), and retargeting for website visitors. We segment audiences by service line, job size, and geography (Sachsenhausen vs. Innenstadt behaviour differs). Each campaign has a clear job: awareness, consideration, or conversion.
Landing page & message alignment
We audit or build landing pages that match ad promises. A visitor clicking 'residential bathroom renovation' shouldn't land on a generic home page. We A/B test headlines, social proof (reviews, case studies), call-to-action clarity, and lead form friction. We align messaging to Frankfurt market psychology: trust, local expertise, and transparent pricing.
Launch, monitor, optimise & scale
We go live with campaigns, monitor daily for performance and budget waste. We pause underperformers, scale winners, and adjust bids based on lead quality and conversion data. We provide weekly reporting tied to your KPIs: cost-per-lead, conversion rate, and job-level ROAS. We meet fortnightly to review strategy and capture new opportunities (seasonal demand, new service lines, market shifts).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Frankfurt construction & home services brand
The median construction & home services client after 6 months
A data-backed guide revealing how top-performing trades & contractors in Frankfurt cut cost-per-lead by 50% and 3x their lead conversion—without increasing ad spend.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing cost us to start?
Our paid marketing service runs €2,500–€8,000/month depending on scope. This includes account management, campaign optimisation, reporting, and strategy calls. Many clients start at €3,000–€4,000/month (aligned with Frankfurt's market average ad spend) and scale up as they see results. We're transparent about fees upfront and don't charge setup costs.
We've tried Google Ads before and it didn't work. Why would this be different?
Most construction & home services companies fail at Google Ads because: (1) they don't track conversions (they don't know which clicks become jobs), (2) they target too broad (plumber vs. emergency plumber in Sachsenhausen), and (3) landing pages don't match ad promises. We fix all three. We also set realistic timelines—paid marketing isn't magic, but it's systematic. Results show up in 4–8 weeks if fundamentals are right.
How long does it take to see results?
Week 1–2: audit & diagnosis. Week 2–4: tracking setup (this is crucial; without it, you're blind). Week 4–6: campaigns go live. Week 6–8: early results visible (enough data to spot winners and losers). Month 3–4: meaningful CPL and conversion rate improvements. Most Frankfurt clients see 20–30% CPL reduction by month 2 and are scaling spend confidently by month 4.
What if we can't attribute every lead to a specific ad campaign?
We set up call tracking and CRM integration so every lead is tagged with source (Google Ads, Facebook, etc.). For phone calls, we use dynamic call tracking. For online forms, we use UTM parameters and CRM data. For jobs closed offline or without perfect data, we use statistical attribution modelling. Most clients see 85–95% attribution clarity within 4 weeks. We're not claiming 100%, but we'll get you far enough to make smart decisions.
Do you manage Google Local Services Ads? That seems to work best for us.
Absolutely. Google Local Services Ads are our bread and butter for construction & home services in Frankfurt. We optimise your profile (photos, services, response time), manage leads, handle customer ratings, and coordinate with your team on lead quality feedback. Many clients run LSA + Google Search campaigns together for maximum coverage. LSA is often the fastest ROI channel if profile is strong.
FREE · NO COMMITMENT · 48HR TURNAROUND