Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack visibility and customer trust through strategic social media. You don't have to fall behind.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Frankfurt construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
78,000 Frankfurt builders still rely on word-of-mouth alone
Frankfurt's construction and home services sector operates in a competitive metro with 78,000 SMBs vying for attention. Most rely on referrals and local reputation—which works, but creates a fragile pipeline vulnerable to market shifts. Social media adoption in the trades remains below 40%, meaning first-movers capture disproportionate market share. Businesses spending €4,500/month on digital marketing are now demanding measurable ROI tied to lead generation, not vanity metrics.
The 3 places Frankfurt construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite excellent craftsmanship and repeat customers, they had only 6 Google reviews and no social presence. Competitors with stronger online profiles were winning larger commercial renovation contracts. They spent €3,500/mo on digital ads without tracking which ones generated actual jobs.
Launched automated SMS review request system; collected 34 new reviews in 90 days, improving Google Local Pack ranking from position 8 to position 2
— Marcus K.
Owner
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
3–4 referrals only
Monthly qualified leads · AFTER
12 (8 paid social + 4 referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable social media lead funnel generating 8–15 qualified leads per month, a review profile that ranks you in Frankfurt's Google Local Pack top 3, and complete clarity on which marketing channels drive your highest-margin jobs. You'll shift from reactive word-of-mouth to proactive digital demand generation.
Audit your digital footprint
We map your Google Business Profile, review profiles (Google, Trustpilot, Yelp), social channels, and current content. We compare you against 5–7 named competitors in Frankfurt and identify gaps in review count, social engagement, and local pack visibility.
Define your content & audience strategy
We identify which customer personas (residential vs. B2B, high-ticket vs. recurring maintenance) are most profitable for your business. We create a 90-day content calendar tied to your sales cycle and seasonal demand patterns in Frankfurt.
Build review generation system
We set up automated review requests via SMS and email triggered after job completion. We train your team to manage responses and respond to negative reviews professionally. This addresses the trust deficit head-on.
Launch paid social campaigns
We create targeted lead-gen ads on Instagram and Facebook, segmented by customer type and service area (Innenstadt, Sachsenhausen, surrounding districts). Each ad links to a landing page with a clear offer and conversion tracking.
Optimize, measure, scale
We monitor ad performance, adjust audience targeting, and retest creative every 2 weeks. We track leads from ad click to phone call to closed job, then reallocate budget to the channels and messages that drive the highest ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Frankfurt construction & home services brand
The median construction & home services client after 6 months
A practical 12-page guide showing you exactly how to generate leads, build review authority, and outrank competitors in your local market—without wasting budget on vanity metrics.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just running Facebook ads myself?
You can run ads, but without audience segmentation, landing page optimization, review strategy, and weekly performance analysis, you'll spend €4,500+ per month and see minimal return. We layer strategy—defining which customer personas are most profitable, building trust signals (reviews), targeting them at the right time, and tracking exactly which leads close. We've seen clients waste €2,000/mo on unoptimized campaigns. We don't.
How long before we see leads?
First qualified leads typically arrive in week 4–5 after campaign launch (after strategy phase and ad setup). By month 2–3, you'll have enough data to optimize. Month 4–6 is when you see consistent 8–15 leads per month and can scale confidently. Quick wins exist, but predictable pipelines take time to build.
What if we already have a marketing person in-house?
We work alongside your team. We handle strategy, ad management, and reporting; your team handles customer service, job scheduling, and client relationships. Think of us as an extension—we focus on demand generation so your team can focus on delivery. Many Frankfurt firms hire us to augment their in-house effort, not replace it.
Do you manage Google Ads as well, or just social?
We specialize in social media marketing and review strategy. Google Ads (search) is excellent for Frankfurt construction businesses, but it's a separate service. We recommend a blended approach: social for top-of-funnel awareness + lead generation, Google for bottom-funnel intent. We partner with Google-certified partners if you need both.
How much does this cost, and what's the commitment?
Social media marketing retainers for Frankfurt construction businesses typically range €2,500–€6,500/mo, depending on ad spend, number of service areas, and team support. We recommend a 6-month minimum to build momentum and test campaigns. Most clients see ROI by month 3–4. We're transparent about costs and never lock you into unprofitable contracts.
FREE · NO COMMITMENT · 48HR TURNAROUND