Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning reviews and local pack rankings. We help you build a predictable digital pipeline that converts.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Munich construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
110,000 Munich construction firms compete on word-of-mouth alone
Munich's construction and home services sector relies heavily on reputation and referrals, but 68% lack a systematic review generation strategy. Social media adoption in your industry lags behind tech and finance by 3–4 years, creating a genuine first-mover advantage. Businesses spending €4,200+ monthly on digital marketing capture 5x more qualified leads than those relying solely on word-of-mouth. The districts of Maxvorstadt and Schwabing show the highest project density—and the fiercest competition for homeowner attention online.
The 3 places Munich construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite solid work and repeat clients, the contractor had zero social presence and relied entirely on word-of-mouth. Google Local Pack rankings showed three competitors above them; reviews lagged far behind. Lead volume had plateaued for 18 months.
Launched weekly Instagram reels showcasing before/after project transformations with client testimonials; built 200+ followers in 8 weeks.
— Michael K.
Owner, Renovations & Interiors GmbH
Read the full case study →BEFORE → AFTER
Monthly qualified lead volume · BEFORE
4 leads/month (word-of-mouth only)
Monthly qualified lead volume · AFTER
13.6 leads/month (social + Google Local + paid ads)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your business becomes the visible, trusted choice in your local market. You'll have a steady stream of qualified leads from social and organic search, a growing review base that outpaces competitors, and the data to prove that social media drives real revenue—not just vanity metrics.
Audit Your Digital Presence
We analyze your current social profiles, Google Business Profile, review velocity, and competitor positioning across Munich metro. We map where homeowners in Maxvorstadt, Schwabing, and surrounding districts are searching and what they see when they find you.
Build Your Content & Community Strategy
We design a 90-day social media calendar focused on project showcases, client testimonials, and community engagement. Content is tailored to your service mix (renovation, plumbing, electrical, etc.) and speaks directly to Munich homeowner pain points and aspirations.
Launch Review Generation System
We implement an automated, compliant process to ask satisfied clients for reviews at the optimal moment post-project. This turns your best work into visible social proof on Google, Trustpilot, and your profiles.
Deploy & Optimize Paid Social
We launch targeted campaigns on Facebook and Instagram to reach homeowners in your service areas (Maxvorstadt, Schwabing, etc.) with carousel ads of past projects. Budget allocation is data-driven, testing creative, messaging, and audience segments weekly.
Measure, Report & Optimize
Monthly reporting ties social activity, review generation, and paid metrics to actual lead volume and conversion. We iterate based on data: doubling down on what works, pausing what doesn't. You see exactly how social media drives qualified inquiries and revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich construction & home services brand
The median construction & home services client after 6 months
A proven 28-point audit checklist that reveals exactly which social media leaks are costing you leads—and how top performers in your market fix them.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from Google Ads for a construction business?
Google Ads reaches people actively searching for your service—high intent, but cold. Social media builds trust and community first, so when someone does search, they already know you. Combined, they work 3–4x better than either channel alone. Social also generates the reviews and engagement signals that boost your Google Local Pack ranking.
What if we're not comfortable being 'visible' on social media? Isn't it just for young people?
Your ideal homeowner customer—age 35–65 with a renovation budget—is on Facebook and Instagram daily. They search for contractors on Google, but they decide who to trust by reading reviews and seeing your work on social. Not being visible means competitors are winning their decision. You don't need to be trendy; you just need to be consistent, professional, and proof-backed.
How many posts per week do we need? Aren't we too busy running jobs?
We handle the content creation, scheduling, and community management. You send us project photos and updates; we turn those into posts, reels, and ads. Typical commitment: 15 minutes per week from your team. The rest is our work.
How long before we see results—leads and revenue?
First 30 days: audience building, content consistency, initial review momentum. Months 2–3: traffic and engagement ramp up; first paid leads arrive. Months 4–6: pipeline becomes predictable; ROI becomes clear. Most clients see 4–6 qualified leads/month by month 4. Revenue impact varies by close rate and project size, but typically €8,000–€20,000 in attributed revenue by month 6.
What's the typical investment, and how does it compare to Google Ads spend?
Integrated social + paid strategy: €2,500–€5,000/month depending on scope. Many clients reduce their Google Ads spend by 30–40% because social handles warm audience nurturing and Local Pack ranking boosts organic visibility. Net effect: similar or lower total marketing spend, but higher quality leads and better ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND