Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
140,000 SMBs in Berlin metro spend €3,200/month on digital marketing. Most construction businesses spend nothing on social—and lose €8,000+ in annual pipeline revenue.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Berlin construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Berlin trades: your competitors are winning social. You're still relying on word-of-mouth.
Berlin's construction and home services sector is fragmented: thousands of small operators compete for the same clients across Mitte, Prenzlauer Berg, and Kreuzberg. Word-of-mouth still dominates, but digital-native customers (renters, property managers, facility owners) now expect to find you on social before calling. The businesses winning aren't the biggest—they're the ones building trust through consistent, community-focused content. Your competitors aren't just better at their trade; they're better at being found.
The 3 places Berlin construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Booking pipeline was unpredictable (€35K–€55K/month revenue variance). Owner spent 20+ hours/week managing admin/quotes but had no systematic way to capture the 200+ monthly searches for "Badezimmer Renovierung Berlin Kreuzberg." Google Local Pack was dominated by larger firms. Reviews existed on Google but were sporadic—3–4 per quarter, not enough to rank.
Optimized GMB profile with service categories, 30+ before/after photos, Berlin district-specific keywords, and weekly posts
— Thomas K.
Owner, Kreuzberg Bäderstudio
Read the full case study →BEFORE → AFTER
Monthly qualified leads from digital · BEFORE
2–3 (word-of-mouth only)
Monthly qualified leads from digital · AFTER
9–12 (social + Google Local)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable digital pipeline generating 8–15 qualified leads per month (vs. 2–3 from word-of-mouth alone), a Google Local Pack presence in your Berlin district, and a systematic review generation process that builds trust faster than competitors. Social media becomes your most cost-effective lead channel, not a time sink.
Audit & Strategy Workshop
We map your current digital footprint: Google My Business strength, competitor positioning in your Berlin district, social media baseline, and review gap. We identify which specific audience segment (residential, commercial property management, facility owners) will drive highest-value leads for your service mix.
Build Trust Foundation
Optimize your Google My Business profile with service categories, high-quality before/after imagery, and keyword-rich descriptions. Establish social proof framework: review generation process, response template, and schedule. Set up content calendar aligned to your service seasonality (renovation season, seasonal home maintenance, etc.).
Content Production & Community
We create 8–12 high-quality social assets per month: before/after project stories, process reels, team spotlights, client testimonials, and educational content ("5 signs your bathroom needs renovation," etc.). Each post includes community engagement prompt and clear conversion hook (book consultation, DM inquiry, call link).
Lead Capture & Conversion System
Build micro-conversion touchpoints: Instagram Stories with booking links, landing page for consultations, retargeting ads to warm audience from social, email nurture sequence for inquiry follow-up. Track which content types drive actual inquiries and calibrate spend.
Monitor, Optimize & Scale
Weekly performance analysis: which content drives inquiries, which audience segments convert best, where to reinvest. Monthly strategy calls to review pipeline impact, adjust content themes, and scale winning campaigns. Quarterly competitor check-ins to maintain positioning.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin construction & home services brand
The median construction & home services client after 6 months
A data-backed guide showing you exactly how to systematize lead generation through social media, even if you've never posted before. Includes the 12-week content calendar, review generation templates, and the 3 biggest mistakes Berlin trades make on social.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We're too busy doing actual work to manage social media. How much time do we have to invest?
Minimal. We handle content creation, posting, and community management. You provide: 30-minute monthly strategy call, photos/videos from your projects (just send them via WhatsApp), and approval on final posts. That's it. Most clients spend 2–3 hours/month on our process; we handle the rest.
What's the difference between your approach and hiring a freelancer on Fiverr for €200/month?
A freelancer posts content. We build a system that generates leads. We audit your Google Local presence, competitor positioning, review gaps, and audience. We tie social posts to business outcomes (inquiries, not likes). We adjust strategy monthly based on what actually converts. A €200 freelancer will post random project photos; we'll post the content that makes your phone ring.
How long before we see results? We need work now.
First leads typically arrive within 4–6 weeks (from Google Local optimization + initial review boost). Predictable pipeline (8–15 leads/month) takes 5–6 months. We're not promising overnight results; we're building a compounding system. But months 1–2 aren't wasted—we're setting up the mechanics that make months 3+ profitable.
What if we already have an Instagram account with 300 followers but no engagement?
Good news: you have the infrastructure. We audit what's not working (content strategy, posting frequency, call-to-action, hashtags), rebuild it, and migrate followers to new strategy. Typically we see engagement jump 4–6x within 8 weeks by simply switching from generic project photos to strategic community-building content.
We have customers in Mitte, Prenzlauer Berg, and Kreuzberg. Should we run separate social accounts for each district?
No. One account with district-level targeting is more efficient. We use Instagram/Facebook geo-targeting and Google Local to segment your ads and content by district. You get the authority and follower benefits of one strong account plus the precision of local targeting.
FREE · NO COMMITMENT · 48HR TURNAROUND