Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Over 3,200 registered construction firms compete for the same Berlin projects — the ones winning established local SEO authority before their competitors did. Smaller firms in Kreuzberg, Friedrichshain, and Charlottenburg are now beating established contractors on search visibility.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Berlin construction & home services is a different game.
We’ve run SEO here. We know what it takes.
Berlin's construction sector is growing 12% annually, but 68% of project leads start on Google
Berlin's construction market is hyperactive: post-pandemic, the city has 47 active major infrastructure projects (Tegel redevelopment, Europaplatz, Südkreuz expansion) plus thousands of residential, commercial, and renovation projects annually. According to Berlin construction search data, 68% of GCs, specialists, and subcontractors now use Google to research vendors before tendering — up from 41% in 2020. Firms with strong local SEO visibility generate 3.5–5x more qualified inquiries than those relying solely on trade networks and word-of-mouth. Average project value in Berlin construction ranges from €50,000 (residential renovation) to €8 million+ (commercial/infrastructure), making a single lost tender worth €150k–€2.5M in annual revenue.
The 3 places Berlin construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against larger Sanierungsunternehmen across Berlin for residential and commercial renovation projects; relying entirely on word-of-mouth and Handwerk.de
Built 11 district-specific landing pages targeting 'Altbaumodernisierung', 'Wärmeschutz', 'Fassadensanierung' + district name across Mitte, Prenzlauer Berg, Kreuzberg, Friedrichshain, and Charlottenburg
— Michael K.
Geschäftsführer, Keller Sanierung GmbH
Read the full case study →BEFORE → AFTER
Monthly qualified inquiries from organic search · BEFORE
6
Monthly qualified inquiries from organic search · AFTER
41
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 10–14 months, your Berlin firm appears in top organic results and local pack for your specialties across your key districts — consistently generating 35–72 qualified project inquiries per month worth €2.8M–€8.4M in annual tender opportunity.
Berlin Construction SEO Audit
We audit your GBP, website, citation presence, and rankings against top 5 competing firms in your trade and districts.
Technical & Local Foundation
Fix site speed, mobile optimisation, schema markup (LocalBusiness, Service, BreadcrumbList), and citation consistency across Handwerk.de, Gelbe Seiten, BAUMEISTER.DE.
District & Specialty Content Build
Build 8–14 district-specific and trade-specific landing pages targeting searches like 'Sanierung [Bezirk]', '[Fachbereich] Unternehmen [District] Berlin', 'Bausanierung [Neighbourhood]'.
Authority & Tender Platform Visibility
Berlin construction directories, regional trade associations (Handwerkskammer Berlin), municipal supplier listings, editorial coverage in Bauwelt, Baumeister magazine.
Inquiry Attribution & Refinement
Monthly dashboard tracking inquiries by district, trade, project type, and revenue impact. Test messaging on high-intent decision-maker searches.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin construction & home services brand
The median construction & home services client after 6 months
See how your Berlin construction firm compares to top-ranking competitors in your trade and districts.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does construction SEO cost for a Berlin firm?
Berlin construction SEO retainers typically run €3,200–€7,800/month depending on trade, number of districts, and current domain authority. Our packages start at €2,600/month.
How long before we see qualified project inquiries from SEO?
Most Berlin construction clients see their first 3–5 incremental inquiries within 90–120 days. Meaningful volume (30+ per month) takes 9–12 months.
Should we focus on Handwerk.de and Gelbe Seiten or build our own website SEO?
Both — but owned website SEO is higher ROI. Directories commoditize pricing; your website differentiates expertise, past projects, and trustworthiness. We typically see 70% of qualified inquiries come from owned site, 30% from directories after optimisation.
What's the difference between SEO for Generalunternehmer vs. specialist trades?
GCs compete on broad searches like 'Gewerbebau Berlin'; specialists compete hyper-locally ('Elektro Prenzlauer Berg'). We build different content strategies for each.
Do you help with tender platform visibility (BAUMEISTER.DE, etc.)?
Yes — we optimise your directory profiles and build content that helps them rank higher. But our primary focus is owned website authority, which drives 3–4x more qualified inquiries.
FREE · NO COMMITMENT · 48HR TURNAROUND