Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Hamburg's 88,000 SMBs spend €3,600/month on paid marketing. Most see no pipeline. We deliver qualified leads instead.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Hamburg construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop burning budget on ads that don't convert
Hamburg's construction and home services sector relies heavily on word-of-mouth and referrals, leaving a massive digital pipeline gap. Your competitors in HafenCity, Altona, and beyond are outbidding you on Google Local Pack listings because they've optimized paid channels first. The market is moving fast: businesses spending on targeted B2B campaigns are capturing 3–4x more qualified leads than those relying on organic reach alone. Your challenge isn't whether to invest in paid marketing—it's whether you'll do it before your competition locks down your market.
The 3 places Hamburg construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite healthy monthly spend, the contractor had no visibility into which leads converted to jobs, couldn't compete in Google Local Pack results, and was losing 50% of high-intent local searches to better-positioned competitors. Review count was low (14 reviews), and new customer acquisition was stalling.
Consolidated ad spend into Local Services Ads and geo-targeted Google Search campaigns focused on emergency plumbing and boiler installation in Altona, Eimsbüttel, and adjacent districts
— Marco K.
Owner, AltSan Plumbing
Read the full case study →BEFORE → AFTER
Monthly qualified leads from paid channels · BEFORE
8–12 leads/month (low conversion, unclear ROI)
Monthly qualified leads from paid channels · AFTER
32–38 leads/month (62% conversion to jobs)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own a predictable lead-generation machine that delivers qualified jobs at 40–60% lower cost-per-lead than you're paying today. Every euro spent on ads is tracked, measured, and optimized—no more guessing.
Audit & Baseline
We pull 90 days of your existing paid campaign data, analyze competitor spend and positioning in Hamburg, and assess your Google Business Profile, reviews, and local search visibility. We also map your current customer acquisition cost against industry benchmarks.
Strategy & Positioning
We build a Hamburg-specific paid marketing strategy across Google Local Services Ads, search, and social channels. We identify which service lines (roofing, plumbing, electrical, etc.) have the highest margin and demand in your area, then design campaigns to target those high-value jobs first.
Setup & Integration
We set up or optimize your Google Ads, Local Services Ads, and social campaigns, then integrate with your CRM so every lead is tracked from click to job completion. We also establish review generation workflows to feed your Google Business Profile with authentic customer testimonials.
Launch & Optimize
Campaigns go live with Hamburg-localized ad copy, service-specific landing pages, and audience targeting refined by job type, service area, and customer intent. We monitor daily for the first two weeks, adjusting bids and creatives based on real performance data.
Measure & Scale
After 6–8 weeks, we analyze which channels and campaigns deliver the lowest cost-per-qualified-lead and highest job-conversion rates. We reallocate budget to winners, pause underperformers, and build scaling playbooks for your highest-margin services. Monthly reviews keep you aligned with results.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Hamburg construction & home services brand
The median construction & home services client after 6 months
See exactly how much your competitors are spending on paid marketing, what they're paying per lead, and where the best ROI is hiding in your service category. Plus: the 3 quick-win optimizations for construction businesses in Hamburg.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing management cost?
Our retainer range is €1,800–€8,000/month depending on campaign scope, number of service lines, and ad spend volume. Most construction businesses in Hamburg start at €2,200–€3,500/month. We include strategy, campaign setup, daily optimization, CRM integration, and monthly reporting. Your ad spend is separate and typically runs €2,500–€6,000/month. We'll give you a custom quote after the audit.
What if I'm already running Google Ads? Will you start from scratch?
No. We audit your existing campaigns first, identify what's working and what's wasting budget, then optimize or rebuild from there. Most clients save 20–40% on wasted spend in the first month just by cleaning up bid strategy, keywords, and audience targeting. We'll inherit your campaigns and make them work harder.
How do you measure whether a lead actually converted to a job?
We integrate our tracking with your CRM and phone system (call tracking). Every lead is tagged with source, cost, and conversion status. After 30–60 days, we compare leads to completed jobs in your system and calculate actual cost-per-job and ROI by channel. If you don't have a CRM yet, we'll help you set one up—it's essential.
Do I need to commit to a long-term contract?
We work on month-to-month terms, but we recommend a minimum of 6 months to see full results. Most clients stay with us because they're seeing 3–5x ROI by month 4. If you're not happy in the first 30 days, we'll make it right or part ways. We're confident in our work.
What about my Google Business Profile and reviews? Do you handle that?
Yes. Review generation and Google Business Profile optimization are part of our strategy. We'll audit your profile, identify quick wins, and set up an automated system to request reviews from customers after job completion. This directly impacts your Local Pack ranking and feeds your paid campaigns with social proof.
FREE · NO COMMITMENT · 48HR TURNAROUND