Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Düsseldorf's 55,000 SMBs spend €3,800/month on average. Most waste it. We make every pound work harder.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Düsseldorf construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Google. Your ads aren't.
Düsseldorf's construction and home services sector is trapped between two worlds: word-of-mouth still drives 60% of leads, but digital-native competitors are dominating the Google Local Pack with paid search and review velocity. Your customers search for plumbers, electricians, and builders on Google—not in yellow pages. Yet 7 in 10 construction businesses in the metro have no paid marketing strategy. The gap between those investing strategically in paid channels and those relying on referrals has never been wider.
The 3 places Düsseldorf construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
95% of their work came from referrals and repeat customers. Zero paid marketing. New customer pipeline was erratic, forcing price cuts to fill the calendar. Competitors with paid search were capturing emergency calls they used to get organically.
Launched Google Local Services Ads targeting high-intent emergency searches ('emergency electrician Düsseldorf', 'electrical repair same-day')
— Thomas M.
Geschäftsführer
Read the full case study →BEFORE → AFTER
Monthly New Customer Revenue · BEFORE
€0 (paid pipeline)
Monthly New Customer Revenue · AFTER
€18,500 (predictable pipeline)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid marketing engine generating 15-25 qualified leads monthly at a cost-per-lead 40-50% below your current spend. Within 6 months, your review velocity and Google Local Pack visibility will rival competitors who've been investing for years.
Audit & Baseline Setup
We conduct a forensic audit of your current digital presence: Google My Business optimisation, competitor paid strategy analysis, and your existing campaign performance (if any). In Düsseldorf's construction market, we identify exactly where you're losing to competitors and what channels will yield fastest ROI.
Strategy & Channel Selection
We map your ideal customer journey and select the paid channels that drive the highest-intent leads for your specific service (plumbing, electrical, roofing, etc.). For construction SMBs, this usually means Google Local Services Ads first, then search, then retargeting—not Facebook-only hype.
Campaign Build & Launch
We create and launch optimised campaigns across your chosen channels. This includes ad copy tailored to Düsseldorf service calls, landing page optimisation for mobile (where 85% of your customers search), and conversion tracking that ties paid leads to job completions.
Review Generation & Trust Building
Simultaneously, we implement a systematic review generation workflow post-job. This turns your customers into advocates and feeds your Google profile with the social proof that converts paid traffic into booked jobs. Düsseldorf's top performers accumulate 8-12 reviews per month.
Optimise & Scale
After 30 days of data, we identify winning ad sets, refine targeting, and reallocate budget to top-performing channels. We iterate weekly based on cost-per-lead, conversion rate, and job completion data. By month 3, you're running lean, efficient campaigns that scale predictably.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Düsseldorf construction & home services brand
The median construction & home services client after 6 months
See exactly how much competitors in your sector are spending on paid ads, what they're earning per lead, and where you rank. Free benchmark data + 3 quick wins you can implement immediately.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We've had bad experiences with paid ads before. How is this different?
Most agencies run generic campaigns without understanding your specific service or market. We start with a forensic audit of what didn't work, then rebuild with construction-specific targeting, ad copy that speaks to homeowners and facilities managers, and weekly optimisation. We're also transparent about what's working—you'll see real leads, real costs, real revenue impact within 30 days.
How much should we spend per month on paid marketing?
It depends on your market, service, and growth goals. In Düsseldorf, the sweet spot for most SMBs is €1,800–€3,500/month to generate 15-25 qualified leads monthly. We'll size your budget during the strategy phase and show you the projected ROI before you spend a euro. Smaller budgets work; they just take longer to generate consistent volume.
How long until we see results?
First leads arrive within 2-3 weeks of launch. By week 4, you'll see patterns in cost-per-lead and conversion rates. By month 3, the strategy stabilises and leads become predictable. Most clients hit positive ROI by month 2. We'll measure against week-zero baselines so you see progress every week.
What about Google My Business and reviews? Do we need to fix those first?
Yes and no. We optimise your GMB profile as part of the setup (week 1-2), but you don't need 200 reviews to start running paid ads. We launch paid campaigns and review generation simultaneously. By month 2, the review velocity kicks in, and your conversion rate climbs. Paid traffic + growing reviews = compounding growth.
Can you guarantee results or a specific number of leads?
No agency can guarantee specific outcomes—markets vary, competition changes, seasonality exists. But we can guarantee this: we'll invest in understanding your market, run controlled experiments weekly, and show you real data every week. If something isn't working, we'll tell you and change it. If paid marketing isn't right for you (it's rare), we'll tell you that too.
FREE · NO COMMITMENT · 48HR TURNAROUND