Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
26,000 Nottingham SMBs are spending £1,900/month on marketing. Most see zero ROI. We make every pound and dollar work harder—starting with paid ads that actually convert.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your beauty business deserves better than Instagram alone.
Nottingham's beauty and medspa sector is Instagram-dependent but Google-invisible. Competitors dominate 'near me' searches while you chase followers. The market demand is rising—search for beauty treatments in Nottingham is up 18% YoY—but most local practitioners aren't capturing it. Paid marketing isn't luxury here; it's survival.
The 3 places Nottingham beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitors with larger budgets dominated Google Maps for 'Botox Nottingham' and 'anti-aging treatments near me'. The clinic had a loyal following but was missing high-intent searchers actively booking. Ad spend previously attempted on Facebook yielded unclear ROI and high CPL (£210+).
Built Google Search campaign targeting 18 high-intent keywords: 'Botox city centre Nottingham', 'lip filler near me', 'anti-wrinkle treatments Lace Market', with location and service-specific ad copy.
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Bookings · BEFORE
~24
Monthly Bookings · AFTER
~54
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a paid marketing engine generating qualified bookings at a predictable cost. Most clients see CPL drop 40–60% and bookings increase 3–5x within 90 days. You'll own the playbook, understand your unit economics, and be positioned to scale sustainably beyond Instagram.
Audit & Map Intent
We spend the first two weeks understanding your current digital footprint—Instagram, website, Google My Business, competitor ads. For Nottingham beauty businesses, we map the exact search terms locals use ('HydraFacial Lace Market', 'luxury spa near city centre') and where your competitors are bidding.
Strategy & Creative Design
Based on intent data, we design a multi-channel paid strategy: Google Search Ads targeting 'near me' and branded queries, Instagram/Meta for retargeting and nurture, optional YouTube for premium service education. We create conversion-focused landing pages and ad creative that speaks to Nottingham's affluent beauty-conscious audience.
Campaign Launch & Optimization
We go live with Google Search Ads targeting high-intent keywords, Meta ads driving retargeting, and structured experiments (bid strategies, audience segments, creative tests). Daily monitoring ensures spend is flowing to your best-performing channels.
Conversion & Landing Page Tuning
Clicks mean nothing without conversions. We A/B test landing pages, call-to-action copy, booking flows, and even your confirmation messaging to remove friction between 'interested' and 'booked appointment'.
Scaling & Handoff
Once we've found your efficient CPL and proven ROAS, we scale the best-performing campaigns, expand to new keywords and audiences, and hand over a repeatable playbook. Optional: ongoing management retainer (£900–£3,500/mo) or we transition you to an in-house team.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham beauty & medspa brand
The median beauty & medspa client after 6 months
Discover the exact breakdown of how Nottingham beauty & medspa businesses are spending their marketing budgets—and where 71% of them are wasting money. Plus: the 3 channels that actually drive bookings.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid marketing?
You'll see the first leads within 2–3 weeks of campaign launch. However, meaningful data (statistically significant conversion patterns) emerges by week 6–8. We typically recommend a 90-day commitment to reach optimal CPL and ROAS. Some clients see ROI-positive results in week 4; others take 12 weeks. It depends on your baseline, service price point, and booking window.
What if I've tried paid ads before and they didn't work?
Most beauty businesses that fail at paid ads have made one of three mistakes: (1) running broad awareness campaigns instead of high-intent search ads, (2) sending traffic to weak landing pages or direct to Instagram, or (3) not A/B testing creatives or audiences. We diagnose what went wrong in your previous campaigns, apply precision targeting and conversion optimization, and restart with a data-backed playbook. Many clients come to us after a bad experience—we've turned almost all of them profitable.
Do you manage the ads, or do you teach me?
Both. During your 12-week engagement, we manage campaigns full-time, optimize daily, and provide detailed weekly reports and strategy updates. At the end, you own the playbook, the templates, and the knowledge to run it in-house—or you can hand it off to an internal marketer. Many clients choose an ongoing retainer (£900–£3,500/mo) with us so they can focus on the business. It's your choice.
How much should I budget for paid marketing?
Most Nottingham beauty & medspa businesses start with £1,500–£3,000/month. At that level, expect 30–60 qualified leads/month depending on service price and conversion rates. If your average client lifetime value is £2,000+, a £2,000/month budget typically generates 3–5x ROAS. We'll recommend a spend level after auditing your unit economics. We've run campaigns for as little as £600/mo (small salons) and as much as £8k/mo (premium clinics).
Will paid ads hurt my organic (SEO) growth?
No—it's the opposite. Paid ads drive qualified traffic to your website and landing pages, which improves organic signals (time on site, engagement, conversions). The landing pages we build for paid campaigns also serve your SEO. Many clients see organic rankings improve 3–6 months after launching paid ads because Google sees more engagement and conversions on your site. Paid and organic work together.
FREE · NO COMMITMENT · 48HR TURNAROUND