Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Nottingham beauty & medspa businesses rely on Instagram alone—missing the local search visibility that drives consistent bookings.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nottingham beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't booking appointments
Nottingham's ~26,000 SMBs spend an average of £1,900 monthly on digital marketing, yet beauty & medspa businesses remain heavily Instagram-dependent with minimal SEO presence. Competitors are dominating 'near me' searches on Google Maps, capturing the high-intent customers actively seeking treatments in Nottingham city centre and the Lace Market. The opportunity is clear: integrated social media strategy that combines community-building content with local search authority turns followers into paying clients.
The 3 places Nottingham beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite 8,000 Instagram followers and £1,200/month ad spend, bookings remained flat. Competitors dominated Google Maps for 'botox Nottingham'. The owner couldn't track which ads drove actual appointments.
Restructured content from aspirational photos to before/afters and treatment education, increasing CTR to booking link by 240%
— Sarah M.
Medical Spa Owner
Read the full case study →BEFORE → AFTER
Monthly Bookings from Social + Maps · BEFORE
4–6
Monthly Bookings from Social + Maps · AFTER
18–22
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Your Nottingham beauty & medspa business transitions from an Instagram-dependent follower farm to a conversion-driven community hub. You see consistent monthly bookings from social media and local search, understand exactly which content and campaigns drive revenue, and have a repeatable system to scale.
Audit Your Social Presence
We analyse your Instagram, TikTok, and Google Maps profiles against Nottingham beauty & medspa benchmarks. We identify which content formats drive inquiries, where your messaging gaps are, and how competitors in the Lace Market and city centre are outranking you locally.
Build Community-First Strategy
We map your customer journey from discovery to booking, designing content pillars that educate and build trust—not just showcase treatments. We identify which platforms drive bookings for your specific service mix (facials, injectables, laser, wellness).
Integrate Local Search Authority
We optimise your Google Business Profile, weave location-specific keywords into social captions and bios, and create location landing pages. This bridges the gap between your Instagram community and the Nottingham customers searching 'beauty treatment near me'.
Launch Conversion-Focused Campaigns
We create and test audience-specific ad sets targeting high-intent keywords (first-time bookers, existing client upsells, local geographic targets). Tracking is installed to measure booking attribution, not just clicks.
Optimise and Scale
We analyse weekly conversion data, pause underperforming creative, scale winners, and adjust targeting. Monthly strategy calls keep your social media investment aligned with booking volume goals and seasonal demand.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how your Instagram, TikTok, and Google Maps presence compares to top-performing Nottingham competitors—and identify the 3 quick wins you can implement this week.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from hiring a freelance social media manager?
Freelancers excel at content creation and posting, but lack the strategic layer: conversion tracking, paid advertising expertise, competitor analysis, and local SEO integration. We're a full-service growth team. You get strategy, creative execution, media buying, and analytics—all working together to drive bookings, not just followers. Plus, we're accountable to ROI, not activity.
What's included in your typical retainer for a Nottingham beauty & medspa business?
Our retainers range from £900–£3,500/month depending on scope: content creation (Reels, TikTok, carousel posts), community management, paid social campaign setup and optimisation, Google Business Profile management, monthly reporting, and strategy calls. We customise based on your booking goals and current maturity. Most clients start at £1,800–£2,400/month.
How long before I see results? Do I need to commit to 12 months?
Expect to see initial traction (increased inquiries, lower cost per booking) within 6–8 weeks. Meaningful, scalable results typically emerge in months 3–5. We recommend a minimum 6-month commitment so you benefit from testing, optimisation, and seasonal campaign cycles. Most clients extend because the results speak for themselves.
How do you track bookings if I'm using an online booking system vs. phone calls?
We integrate tracking with most booking platforms (Acuity, Mindbody, Treatwell, etc.) to attribute appointments directly to social/paid campaigns. For phone inquiries, we train your team on call tracking and UTM codes. This means you'll see exactly which ads, content, and campaigns drive revenue—no guessing.
Can you help if my competitors are already dominating Google Maps and paid ads?
Absolutely. We've successfully repositioned dozens of Nottingham beauty & medspa businesses against entrenched competitors. The strategy: differentiated content (education, community, trust-building), hyper-local targeting, and rapid creative testing. Most clients rank in the top 3 within 5–7 months because we're competing on strategy and conversion, not just spend.
FREE · NO COMMITMENT · 48HR TURNAROUND
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