Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
The beauty brands hitting 5x+ ROAS in Madrid aren't spending more — they're targeting smarter with location-based audiences, converting high-intent search traffic, and testing creative at the speed of TikTok trends.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid beauty brands waste €1.8M per year on unoptimised Instagram and Google Search campaigns
Madrid's beauty market generates over €2.1 billion annually, with 71% of purchases influenced by digital channels. Yet 64% of Madrid beauty brands running Meta and Google Ads lack proper conversion tracking, are bidding on broad keywords like 'beauty' and 'skincare', and aren't leveraging the city's hyper-local audience segments — Salamanca (premium), Centro (lifestyle), Chamberí (wellness). The brands winning in Madrid paid media aren't outspending competitors; they're outstructuring them with location targeting, clear conversion paths, and speed-to-creative that matches TikTok velocity.
The 3 places Madrid beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Meta traffic was high but low-intent; Google Search was non-existent; no conversion tracking. The brand was investing in brand awareness but not capturing high-intent purchasers searching for their product type.
Implemented Meta CAPI and GA4 server-side tracking — revealed that only 0.4% of Instagram traffic was converting vs 2.8% of Google Search traffic, shifting budget allocation strategy
— Sofia M.
Founder, Madrid Clean Beauty Brand
Read the full case study →BEFORE → AFTER
Blended ROAS (Meta + Google) · BEFORE
1.6x
Blended ROAS (Meta + Google) · AFTER
4.6x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid beauty clients typically reach 4–6x ROAS on Meta and 2.8–4.2x on Google Search — with a clear audience targeting model and creative testing system that scales efficiently as the business grows.
Paid Media & Conversion Audit
We audit your Google Ads, Meta Ads, TikTok, and any YouTube presence — identifying wasted spend, broken conversion tracking, missing high-intent keywords, and audience exclusions. Most Madrid beauty accounts have 7–12 fixable issues blocking 30–50% of potential ROAS.
Conversion Tracking & Pixel Foundation
We implement Meta Conversions API, server-side GA4 tracking, and TikTok pixel with proper event mapping — so you see actual conversions from every channel, not guesses. Accurate data is the foundation of profitable paid media.
Campaign Restructure & Intent Layering
We rebuild Google Search into intent tiers — brand, category (high-intent keywords by Madrid district), product, and competitor. On Meta, we create audience segments by lifecycle stage (awareness, consideration, purchase, loyalty) and district. This structure allows precise budget allocation and machine learning.
Creative Testing & TikTok Velocity
We establish a weekly creative testing cadence on Meta and TikTok — testing messaging variants, trend responses, and product positioning. Beauty is trend-driven; the brands winning are shipping creative every 2–3 days, not monthly.
Scale, Attribution & Monthly Reporting
Monthly reporting on true ROAS by channel and audience segment, with clear recommendations on where to scale budget and where to cut. We report on customer acquisition cost by product category and lifetime value, not just platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid beauty & medspa brand
The median beauty & medspa client after 6 months
See how your Madrid beauty brand's paid media performance compares to top-performing beauty retailers and clinics — with exact ROAS benchmarks, keyword strategies, and audience targeting frameworks we use across our Madrid beauty portfolio.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Madrid beauty brand spend on paid ads?
A meaningful paid media programme starts at €4,000–€7,000/month ad spend. Below that, algorithms lack sufficient data to optimise effectively. Most Madrid beauty clients scale to €12k–€25k/month within 6 months as ROAS improves and category expansion happens.
Is Google Search or Meta better for Madrid beauty brands?
Both serve different roles. Google Search captures existing demand — people actively searching for skincare, aesthetics, or beauty products. Meta creates demand — reaching people who don't know you yet through lifestyle and trend-based targeting. Top-performing Madrid beauty brands allocate roughly 50% to Google Search and 50% to Meta, adjusting by season and product launch.
How do I know if my beauty brand's paid media is actually profitable?
Measure true ROAS (revenue divided by ad spend) tied to actual conversions — not platform-reported metrics. A clean beauty D2C brand with €45 average order value needs minimum 3x ROAS to be profitable after COGS and operations. An aesthetic clinic needs cost-per-appointment under €50 to sustain profitably.
Which Madrid districts should I target with location-based ads?
Target by customer type: Salamanca (premium skincare, high-income women 35–55), Chamberí (wellness, organic beauty, fitness-adjacent), Centro (trend-forward makeup, younger demographics), broader Madrid for mass-market and e-commerce. We build district-specific audiences and bid differently based on conversion rates by location.
What Google Search keywords work best for beauty brands in Madrid?
High-intent long-tail keywords outperform generic terms: 'peptide serum buy Madrid', 'dermatologist appointment Salamanca', 'HydraFacial clinic Centro', 'sustainable makeup Spain free shipping'. These have 40–60% lower CPCs than 'beauty' or 'skincare' and convert 2–3x better.
FREE · NO COMMITMENT · 48HR TURNAROUND