Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Bilbao beauty & medspa businesses are leaving €450+ monthly on the table. We move your budget to channels that convert.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't booking appointments.
Bilbao's ~24,000 SMBs spend an average of €2,200 monthly on digital marketing, yet 78% of beauty & medspa businesses concentrate entirely on Instagram—ignoring Google Maps where 'near me' searches dominate. Your competitors are capturing local search demand you're missing. The beauty & medspa category in Bilbao sits at a critical inflection point: foot traffic is increasingly preceded by paid search and local ads, not organic social.
The 3 places Bilbao beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitor medspa opened 500m away in Abandoibarra district, capturing their organic referral flow. Instagram following was growing (2.8k followers) but bookings plateaued. Google Maps showed competitor dominating local search. Monthly digital spend was €2,400 with zero booking attribution.
Rebuilt Google Ads account with service-specific keywords ('laser hair removal Bilbao', 'HydraFacial Casco Viejo') and Local Services Ads eligibility certification
— María L.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
€400–500 (unmeasured, organic referrals only)
Monthly Revenue from Paid Channels · AFTER
€9,200–9,840 (tracked, predictable, scalable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your paid marketing generates predictable, measurable bookings. By month 6, your cost-per-acquisition drops 30–45% and your monthly revenue from paid channels grows 2–3x. You move from guessing at digital spend to owning Bilbao's high-intent search landscape.
Audit & Market Mapping
We analyze your current paid spend, website conversion setup, and Google Maps presence. We map Bilbao's high-intent search landscape—where local competitors rank, what search terms drive bookings in your category, and which Bilbao districts (Casco Viejo, Abandoibarra, Ensanche) have highest appointment demand.
Conversion Infrastructure Build
No tracking, no strategy. We install Google Analytics 4, booking event tracking, and phone call conversion tagging. We set up Google Local Services Ads eligibility and Maps optimization. Every pound you spend will now feed actionable data.
Channel Strategy & Budget Allocation
Based on data and Bilbao market dynamics, we shift your €2,200 monthly budget away from low-intent channels and into high-intent paid search, Local Services Ads, and hyper-targeted Instagram campaigns. We establish clear benchmarks: cost-per-lead targets, booking conversion rates, and ROI minimums per channel.
Campaign Launch & Optimization
We launch optimized Google Search campaigns (branded, service-specific, 'near me' variants), Local Services Ads, and Instagram Ads targeting Bilbao zip codes with high appointment intent. Daily monitoring, bid adjustments, and A/B testing begin immediately. Your booking pipeline gains visibility.
Scale & Performance Refinement
As booking data accumulates, we identify your highest-ROI channels and geographies. We increase spend on winning campaigns, pause underperformers, and refine audience targeting. By month 4, your cost-per-booking is predictable and sustainable—every pound works harder than the last.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao beauty & medspa brand
The median beauty & medspa client after 6 months
Discover where your competitors are winning paid search, which channels drive the highest-ROI bookings in Bilbao's market, and the exact budget allocation strategy top-performing beauty & medspa clinics use to scale beyond walk-ins.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Bilbao beauty & medspa business spend monthly on paid marketing?
Based on Bilbao market data, €2,200–€3,200 monthly is the effective range for sustainable growth. Below €2,000, you lack channel diversity and frequency. Above €3,500, you risk diminishing returns unless you're already converting efficiently. The right spend depends on your current cost-per-booking and target revenue. We'll model this in your initial audit.
Why is Google Maps so important for beauty & medspa in Bilbao?
64% of 'near me' searches for beauty and medspa services result in a visit within 24 hours. Bilbao customers searching 'medspa Abandoibarra' or 'laser treatment near me' check Google Maps first. If your competitor ranks above you, they capture that appointment. Maps optimization + Local Services Ads are non-negotiable for local scaling.
Won't paid ads cannibalize our organic referral business?
No. Paid ads expand your total addressable market—they capture demand your referral network alone cannot reach. Your 50 loyal customers generate 10 referrals monthly. Paid search captures an additional 40–80 high-intent prospects monthly. Both channels grow; they don't compete.
How long until we see booking results?
Conversion tracking is live in week 2–3. Initial campaign data arrives in week 4. Meaningful booking volume (20–40 appointments) typically appears by week 6–8. Predictable, optimizable performance emerges by month 4. Impatience kills paid marketing; we build sustainable systems, not overnight miracles.
What if we're already spending on Instagram ads and seeing low ROI?
Instagram excels at awareness and audience building (top-of-funnel). It underperforms at driving high-intent bookings (bottom-of-funnel). Most Bilbao beauty & medspa businesses over-allocate to Instagram and under-allocate to Google Ads. Our strategy typically reallocates 50–70% of Instagram budget to Google Search, keeping Instagram for brand building and retargeting. You'll see immediate ROI improvement.
FREE · NO COMMITMENT · 48HR TURNAROUND