Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Bilbao beauty and medspa businesses rely entirely on Instagram while competitors capture local search traffic and drive consistent walk-in revenue.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't translating to bookings
Bilbao's beauty and medspa market is Instagram-native but Google Maps and local search-blind. While your competitors dominate 'near me' searches in the Casco Viejo and Abandoibarra districts, most of your peers are trapped in the engagement-without-revenue cycle. The €2,200 average monthly digital budget here goes almost entirely to paid ads with no organic foundation. This creates a visibility ceiling: you scale only what you pay for, and you lose every customer who finds your competitor first on Google.
The 3 places Bilbao beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They had 2,400 Instagram followers but averaged only 3–4 booking inquiries per week. Competitors in the same district appeared first on Google Maps. They couldn't scale without doubling their ad spend (already €1,100/mo).
Rebuilt Google Business Profile with service categories, 60+ high-quality images, and keyword optimization for 'medspa Abandoibarra' and 'advanced facials Bilbao'.
— Maria T.
Owner, Medspa Abandoibarra
Read the full case study →BEFORE → AFTER
Monthly Revenue Attributed to Social & Local Search · BEFORE
€2,800 (from paid ads only; no organic visibility)
Monthly Revenue Attributed to Social & Local Search · AFTER
€9,400 (40% from organic Google Maps, 35% from Instagram, 25% from referral amplification)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you own a repeatable, data-driven system that generates consistent leads from Instagram, Google Maps, and organic search. Your content builds community, not just followers. By month 6, most clients report 40–60% reduction in cost-per-booking and measurable revenue attribution to social media.
Audit & Community Blueprint
We analyze your current Instagram, Google Maps presence, and competitor strategy. We identify which beauty/medspa services resonate locally (Casco Viejo vs. Abandoibarra demographics differ). We map your audience psychology: what drives booking decisions in Bilbao's beauty market.
Google Maps & Review Foundation
We optimize your Google Business Profile with service categories, high-resolution images, and local keyword targeting. We design a systematic review generation process tied to your post-appointment workflow—turning satisfied clients into proof points.
Content Calendar & Asset Creation
We build a 12-week content calendar tailored to Bilbao's beauty buyer journey: before-afters, technician spotlights, client testimonials, educational posts on treatments, and user-generated content campaigns. Every post drives toward community, not vanity metrics.
Community Management & Conversion System
We establish daily engagement routines: responding to comments as conversations, not broadcast replies. We set up DM automation for booking inquiries and track which content converts followers to leads using Bilbao-specific UTM tracking.
Measure, Optimize & Scale
Monthly reporting on engagement, lead volume, booking conversions, and cost-per-acquisition. We identify top-performing content and double down. We test new channels (TikTok, local partnerships) based on data, not guesses. You see exactly which posts drive revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how top-performing beauty and medspa businesses in Bilbao are generating 3–4x more leads while spending less on ads. Includes benchmarks, competitor analysis, and the exact playbook driving revenue.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see booking results—not just likes and follows?
Most clients see measurable booking increases within 4–6 weeks (once content calendar and review system are live). Significant revenue impact (40%+ improvement in cost-per-booking) typically arrives by month 4–6, as Google Maps authority builds and organic social compounds. This isn't instant; it's predictable.
Will you manage our social media day-to-day, or do we handle posting?
We can do either—or hybrid. Many clients start with us creating content and dashboards, then transition their team to posting (we train them). Others prefer full management. We're flexible. What matters is that content goes live consistently and inquiries are tracked.
Our current agency says we need to spend €3,500+ per month to see results. Is that true?
No. Most Bilbao beauty and medspa businesses succeed at €900–€1,800/mo (our typical retainer range). Cost depends on scope: if you want us to manage ads + organic + Google + community, expect €1,500–€2,200. If organic + Google only, €900–€1,200. The real ROI comes from strategy and systems, not budget size.
What if our Instagram aesthetic isn't 'polished enough' for social media marketing?
Aesthetic matters far less than you think—consistency and authenticity matter more. We work with businesses that have inconsistent posting, imperfect photos, and low follower counts all the time. We rebuild the strategy first, then improve assets. Many of our best-performing clients started ugly; now they're thriving.
How do you handle the difference between tourists and locals in Bilbao (Casco Viejo vs. Abandoibarra)?
We segment by geography and intent. Content and keywords targeting locals differ from those targeting tourists. Your Google Business Profile and Reels strategy should too. We build dual playbooks when needed—it's a competitive advantage most local businesses ignore.
FREE · NO COMMITMENT · 48HR TURNAROUND