Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Madrid beauty & midspa businesses post daily but lose to competitors on Google Maps. We fix that with community-driven content that sells.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Instagram followers won't fill your booking calendar in Madrid
Madrid's beauty and midspa sector thrives on referrals and walk-ins, but the market is fragmenting fast. Competitors in Salamanca and Gran Vía are capturing 'near me' searches while you're stuck on Instagram. Your content reaches the right audience—but at the wrong moment. The shift from social-first to search-first discovery is already happening; businesses that combine Instagram engagement with SEO-powered Maps presence are stealing market share from those who don't.
The 3 places Madrid beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
3,200 Instagram followers but only 8–12 qualified leads per month (mostly referrals). Competitors in the same district appeared in top 3 for 'botox Salamanca' and 'fillers near me' searches; this clinic ranked on page 4.
Restructured content calendar to alternate between 'before-after' educational posts (ranking for treatment keywords) and community-building Stories and Reels
— María R.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8–12 (referral-dependent)
Monthly Qualified Leads · AFTER
42 (40% from search, 35% from social, 25% from direct)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a predictable lead generation engine: Instagram builds your brand and community, while Google Maps and SEO capture high-intent customers searching for your services in Madrid. You'll reduce cost-per-lead by 40–60% and scale bookings without proportional ad spend increases.
Audit & Competitive Analysis
We map your current social presence, content performance, and online discoverability across Instagram, Google Maps, and local search. We compare you directly to your top 5 competitors in Salamanca and Gran Vía—where are they winning, and where are they weak?
Strategy & Content Roadmap
We build a 6-month content calendar that balances Instagram engagement, educational posts that rank in search, and Maps optimization tactics. Every post serves dual purpose: building community and improving discoverability.
Content Production & Community Management
Our team creates 12–16 high-quality posts per month (Reels, carousel posts, Stories, educational content) plus daily engagement and DM response. We write captions that educate, convert, and help with local search rankings.
Maps Optimization & Local SEO
We optimize your Google Business Profile, generate local citations, and build a content strategy that helps you rank in 'near me' searches. This is where most Madrid beauty businesses fail—and where you'll gain competitive advantage.
Performance Tracking & Monthly Optimization
Monthly reporting on follower growth, engagement rates, lead volume, cost-per-lead, and booking conversion. We A/B test content pillars, refine audience targeting, and shift budget toward highest-ROI tactics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid beauty & medspa brand
The median beauty & medspa client after 6 months
A 15-page guide showing exactly how top-performing clinics in Salamanca and Gran Vía use Instagram + Maps + SEO to fill their books—without increasing ad spend. Includes a content calendar template, keyword research for your niche, and a 90-day action plan.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We're already on Instagram and getting decent engagement. Why do we need social media marketing if it's working?
Instagram engagement doesn't equal bookings. Most Madrid beauty & midspa businesses we audit have 2,000+ followers but only 8–15 qualified leads per month. The algorithm rewards reach, not conversions. Our approach combines Instagram (community-building) with Google Maps and SEO (lead capture). Customers are searching 'botox near me' or 'facial Madrid'—if you're not there at that moment, competitors win. We integrate all three channels so every post serves double duty.
How long before we see results?
Month 1: You'll see improved content structure and engagement quality. Months 2–3: Google Maps optimization kicks in; search visibility starts rising. Months 4–6: Qualified lead volume increases noticeably (typically 30–50% improvement by end of month 6). Full revenue impact: 6–9 months. We track and report monthly so you see progress every step.
How much does this cost, and what's the ROI?
Our retainer for Madrid beauty & midspa businesses ranges €1,500–€4,200/month depending on scope (content production, community management, Maps optimization, paid ad management). ROI: clients typically see 40–60% reduction in cost-per-lead and 25–40% increase in qualified monthly lead volume within 6 months. For a clinic spending €600–€800/month on Instagram ads, that pays for itself in month 2. We provide monthly ROI reporting.
Do you manage our Instagram ads, or just organic content?
Both. We manage organic content strategy and community (daily posts, Stories, Reels, engagement). If you want us to manage paid Instagram/Meta ads, we offer that as an add-on (typically €500–€1,200/month depending on budget). We also run Google Search and Maps ads if that's relevant to your market. Our strength is integrating paid + organic so they reinforce each other instead of competing.
What happens if we pause our subscription? Do we lose our rankings and followers?
Your followers and Instagram account stay yours. Google Maps rankings and SEO gains are also permanent—they're based on optimization work we've already done. That said, to maintain momentum, consistent posting and engagement are necessary. Most clients see a decline in new leads 3–4 months after pausing because the content machine stops. Think of it like a retail location: if you close the doors, customers stop coming in. We recommend pausing only if you want to coast on existing reputation.
FREE · NO COMMITMENT · 48HR TURNAROUND