Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are ranking for 'treatments near me' while you're waiting for walk-ins. We fix that—with social that sells.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Barcelona beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Barcelona beauty businesses rely on Instagram. Google Maps disagrees.
Barcelona's ~98,000 SMBs spend an average €3,200/month on digital marketing, yet beauty & medspa businesses remain heavily Instagram-dependent with virtually zero SEO presence. This creates a dangerous gap: while your Instagram followers grow, potential clients searching 'botox Barcelona' or 'laser treatment Gràcia' find your competitors first. The market is consolidating around those who own both community (social) and discoverability (search)—and most beauty businesses haven't made that shift.
The 3 places Barcelona beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
4,200 Instagram followers but only 8–12 bookings per month. Competitors in the same district were booking 3x more clients. Google search traffic was negligible. Their beautiful content wasn't converting, and they had no local search visibility.
Restructured content to lead with transformation (before/after), client testimonials, and treatment education—moving from vanity content to intent-driven posts
— Maria G.
Medspa Owner, Gràcia
Read the full case study →BEFORE → AFTER
Monthly Revenue from Social-Driven Bookings · BEFORE
€1,200–€1,500
Monthly Revenue from Social-Driven Bookings · AFTER
€3,100–€3,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After six months of integrated social media and local search marketing, Barcelona beauty & medspa businesses typically see 45–65% increase in qualified booking inquiries, 3.2x improvement in cost-per-booking, and a sustainable growth engine that scales beyond referrals. Your Instagram becomes a community asset; your Google Maps ranking becomes a client magnet.
Audit Your Social Ecosystem
We assess your current Instagram, TikTok, Google Business Profile, and review velocity. We map your competitor's strategy across Barcelona and identify where you're losing clicks and bookings. This includes analyzing your content pillars, posting cadence, and conversion funnel.
Build Your Content Strategy
We create a content calendar aligned to booking intent—not just engagement. For beauty & medspa, this means before/after transformations, treatment education, client testimonials, and behind-the-scenes authenticity. Every post is designed to move followers toward booking, not just scrolling.
Optimize for Local Search & Reviews
We fortify your Google Business Profile, build your review generation system, and create location-specific landing pages that rank for 'treatments + district' searches (e.g., 'botox Gràcia', 'laser El Poblenou'). Local authority compounds your social reach.
Launch Paid Social Campaigns
We design conversion-focused Instagram and Facebook ad campaigns that target high-intent audiences in Barcelona by treatment type, location, and behavior. Paid amplifies organic—it doesn't replace it. Every campaign feeds data back into content strategy.
Measure, Refine, Scale
We establish your booking attribution system so you know exactly which social touchpoints drive conversions. Monthly reporting shows what's working (and what's not). We optimize spend, refine messaging, and identify expansion opportunities—new treatments, new audiences, new channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how your Instagram, Google Maps ranking, and booking conversion rate compare to top performers in Barcelona. Includes your custom audit score, 12 quick wins, and a 90-day roadmap tailored to your clinic.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see bookings from social media?
You should see measurable inquiry volume increases within 4–6 weeks once campaigns launch. Booking conversion typically improves within 8–12 weeks as your content strategy and Google Maps presence strengthen. Most of our Barcelona clients see 15–25% booking increases within 90 days and 45–65% within 6 months. The timeline depends on your baseline visibility and current social reach.
Do you manage our Instagram, or do you teach us?
We offer both. Most clients prefer us to manage Instagram, Google Business Profile, and paid ads while your team focuses on treatments and client care. However, we're also happy to train your team and hand over management after 6 months if you prefer. This is usually a hybrid model: we handle strategy and paid campaigns; you or your team manage day-to-day posting with our calendar.
What's the monthly investment for a Barcelona beauty clinic?
Our retainer range is €1,500–€4,500/month depending on scope: content creation, paid ad management, Google Maps optimization, and reporting depth. A typical starter package (content + basic paid ads) is €2,200/month. Larger multi-location clinics or those running aggressive growth campaigns invest €3,500–€4,500/month. We also offer project-based audit and strategy work for €2,400–€3,200 if you want to test the waters first.
Will you help us rank better on Google Maps?
Yes—local search optimization is core to our strategy. We audit your Google Business Profile, optimize citation consistency, implement a review generation system, and identify local keyword opportunities (e.g., 'Botox Gràcia', 'laser El Poblenou'). This feeds your social media reach because Google Maps authority improves your overall brand credibility and click-through rates in both search and social.
What if we already have an existing Instagram? Do you start from scratch?
We audit your existing account, preserve what's working (brand voice, loyal followers, visual identity), and restructure content strategy, posting cadence, and conversion funnels. We don't delete the past—we redirect it. Your existing audience becomes the foundation for growth. Most clinics see improved engagement within 2–3 weeks of the strategy shift.
FREE · NO COMMITMENT · 48HR TURNAROUND