Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
98,000 Barcelona beauty & medi-spa businesses compete for walk-ins. Top performers dominate paid search and Google Maps. You're still relying on referrals.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't reaching Google searchers in Barcelona
Barcelona's beauty and medi-spa market is heavily Instagram-dependent but critically under-indexed for search. While competitors capture 'near me' searches and Google Maps visibility, most local businesses remain invisible in the moments when customers are actively looking to book. Your average monthly digital spend (€3,200) is fragmented across channels that don't trigger intent-based conversions. The gap between awareness and conversion is where your revenue is leaking.
The 3 places Barcelona beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
€2,800/month spent on Instagram ads generating 12–15 inquiries/month, mostly browsers. Competitors dominated Google Maps for 'botox Barcelona' and 'laser hair removal near Gràcia.' No Google Ads account. Growth stalled at ~25 monthly bookings.
Launched Google Local Services Ads + Search campaign targeting high-intent keywords ('botox Gràcia,' 'medi-spa near me,' 'laser treatment Barcelona')
— Marina P.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly qualified bookings · BEFORE
25
Monthly qualified bookings · AFTER
37
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a systematised, paid acquisition engine running across search and intent-based channels. You'll replace referral dependency with predictable, scalable lead generation. Most clients see 35–50% reduction in cost per lead and 2.5–4x ROAS within 90 days.
Market & Competitor Audit
We map Barcelona's search landscape for your service categories: which keywords drive bookings, what competitors are bidding on, and where your gaps are. We analyse your current spend across Instagram, Google, and other channels to identify leaks.
Campaign Architecture & Strategy
We design a multi-channel paid strategy that prioritises Google Local Services Ads and high-intent search over awareness-only social. We segment your budget between lead generation (Google, YouTube) and retargeting (Meta). Every pound allocated to a channel that has a direct path to booking.
Setup & Creative Production
We build campaigns from scratch: Google Ads account structure, Local Services Ads eligibility, Meta Ads campaigns with conversion-focused creative. All assets are tested and optimised for Barcelona's beauty & medi-spa market.
Launch, Monitor & Iterate
Campaigns go live. We monitor daily performance, pause underperformers, scale winners, and test creative variations. You get weekly performance summaries showing spend, leads, cost per booking, and next week's adjustments.
Optimisation & Scaling
Once we've found what works (usually weeks 6–12), we increase budgets to high-performing keywords and audiences. We introduce new channels (YouTube, Google Shopping for product-based services) and expand geographically if you have multiple Barcelona locations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact framework we use to help Barcelona beauty and medi-spa businesses cut cost per lead by 60% and hit 3x ROAS. Includes keyword research template, budget allocation model, and competitor checklist.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing if I'm a Barcelona beauty clinic?
Barcelona beauty businesses typically spend €1,500–€7,000/month depending on growth goals and service type. We recommend starting with €2,500–€3,500/month (enough to test Google Local Services Ads, Search, and retargeting) and scaling up as ROAS improves. If your goal is 50+ monthly bookings, budget €4,000+. We've scaled clients profitably from €1,500 to €8,000/month.
Do you manage Instagram ads, or is it all Google?
We manage both. However, for Barcelona beauty clinics, we typically allocate 60–70% to Google (Local Services, Search, YouTube) and 30–40% to Meta (Instagram/Facebook retargeting and lookalike audiences). Instagram alone rarely drives high-intent bookings; it's best used to retarget warm audiences and build brand loyalty among existing clients.
How long before I see results?
First results appear within 2–3 weeks (initial lead volume, cost per lead estimates). Statistically significant improvements take 6–8 weeks. Most Barcelona clients see 30–50% improvement in CPL by week 8 and hit 2.5x+ ROAS by week 12. Some see results faster if you're replacing a poorly-run campaign.
What if I don't have conversion tracking set up?
That's the first thing we fix. We install conversion tracking for phone calls, form submissions, and booking confirmations via Google Analytics, Google Ads, and Meta Pixels. Without it, you're flying blind. Tracking setup takes 1–2 days and is included in our onboarding.
Can you help if I have multiple Barcelona locations?
Yes. We structure campaigns by location so each clinic gets geo-targeted ads and Local Services Ads listings. Budget allocation, bid strategy, and creative can be location-specific. We've scaled clients from 1 to 3 locations using the same framework. Expansion usually adds 20–30% to monthly management fees but can support 3–5 locations under one account structure.
FREE · NO COMMITMENT · 48HR TURNAROUND