Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
Madrid's 12,000+ salons, cosmetics retailers, and aesthetic clinics compete for the same search visibility — the winners built local SEO authority in Salamanca, Chamberí, and Malasaña before their competitors did.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
890,000 beauty searches happen in Madrid every single month — and 73% of those searches happen on mobile
Madrid's beauty market is Spain's most competitive, spanning luxury salons in Salamanca, trending cosmetics boutiques in Malasaña, and aesthetic clinics across Centro and Retiro. According to local search data, 81% of Madrid residents now use Google to find a salon, colorist, or cosmetics retailer before visiting — up from 54% in 2022. Salons and beauty clinics with strong local SEO fill appointment slots 42% faster than those relying solely on word-of-mouth and Instagram. The average beauty business in Madrid loses €18,000–€47,000 annually due to poor search visibility.
The 3 places Madrid beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against 200+ salons for searches from Salamanca, Retiro, and neighbouring districts. Heavy Instagram presence but weak Google visibility.
Built 11 treatment-specific and district-specific landing pages targeting 'balayage Salamanca', 'mechas californianas Retiro', 'ombré hair Chamberí' and 15 other high-intent searches
— Sofia M.
Propietaria, Salon Balayage Salamanca
Read the full case study →BEFORE → AFTER
Monthly new booking enquiries from organic search · BEFORE
9
Monthly new booking enquiries from organic search · AFTER
56
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your beauty business appears in the local pack and top organic results for your treatments across Madrid — consistently generating 28–68 new booking enquiries per month.
Madrid Beauty SEO Audit
We audit your GBP, website, social presence, and citation profile against the top 5 competing beauty businesses in your neighbourhood and specialty.
Technical & Local Foundation
We fix technical issues — site speed, mobile optimisation, booking schema, citation consistency across Spanish directories.
District & Treatment Content Build
Neighbourhood-specific, treatment-focused content pages for the exact searches Madrid beauty seekers make — 'luces californianas Salamanca', 'extensiones pestañas Retiro', 'tratamientos faciales Chamberí'.
Authority & Citation Building
Spanish beauty directory citations, cosmetics association listings, Madrid lifestyle and beauty publication mentions.
Booking Attribution & Refinement
Monthly reporting on rankings, organic traffic, booking enquiries, and conversion optimisation.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid beauty & medspa brand
The median beauty & medspa client after 6 months
See how your beauty business compares to the top-ranking salons and clinics in your neighbourhood and specialty.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
¿Cuánto cuesta SEO para una peluquería o clínica estética en Madrid?
Los retainers de SEO beauty en Madrid típicamente corren €1,900–€5,200/mes. Nuestros paquetes empiezan en €1,600/mes. El ROI es típicamente 5–7x en 12 meses.
¿Cuánto tiempo antes de ver nuevas citas desde Google?
La mayoría de clientes de belleza en Madrid ven las primeras citas incrementales dentro de 60–90 días. Volumen significativo toma 6–9 meses.
¿Puedo competir contra Treatwell y Booksy?
Sí. Para búsquedas específicas de tratamiento y barrio ('extensiones pestañas Salamanca', 'botox seguro Malasaña'), puedes rankear arriba de los agregadores.
¿Qué importancia tienen las reseñas de clientes para SEO de belleza?
Crítica. Los negocios de belleza en el local pack top 3 promedian 140+ reseñas con 4.7+ calificaciones. Tenemos sistemas para generar reseñas consistentemente.
¿Trabajas con salones independientes o también cadenas?
Ambos — la estrategia varía significativamente. Las cadenas necesitan una jerarquía de contenido distrito/sucursal. Los independientes se benefician de especialización hiperlocal.
FREE · NO COMMITMENT · 48HR TURNAROUND