Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
San Francisco restaurants leave $18K monthly on the table with inactive social strategies. We convert followers into repeat customers.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your social media should sell, not just entertain.
San Francisco's F&B market is hyperlocal and trend-driven—your competition isn't just the restaurant next door, it's every trending spot on Instagram. Most restaurants here rely on Yelp and word-of-mouth, leaving social media as an untapped revenue channel. Delivery and catering searches are growing 28% YoY, yet 73% of SF restaurants don't optimize for these keywords on social. The businesses winning are those building email lists and owned audiences, not just chasing Yelp reviews.
The 3 places San Francisco restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram had 8K followers but generated <5 reservations monthly. Catering was a blind spot—no social presence for corporate inquiry discovery. Email list was 200 subscribers (mostly newsletter sign-ups, no segmentation).
Built catering-focused landing page and email nurture sequence; added catering CTAs to all social content and stories
— Marco T.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Reservation Value from Social · BEFORE
$580
Monthly Reservation Value from Social · AFTER
$8,420
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable pipeline of social-driven reservations and catering orders, an owned email list generating 25–40% of weekly revenue, and a competitive edge in local search visibility. Your social media stops being a vanity metric and becomes your second-best revenue driver after word-of-mouth.
Audit & Strategy
We analyze your current social presence across Instagram, TikTok, and Facebook to identify missed conversion opportunities. We benchmark your engagement, follower quality, and content mix against top SF restaurants. This includes mapping your customer journey from discovery to email capture.
Build Email Foundation
We design lead magnets and email capture workflows that turn social followers into owned subscribers. This includes landing pages optimized for reservation sign-ups, catering inquiries, and loyalty programs. We set up your email platform and segment subscribers by behavior and intent.
Content Production & Optimization
We create a monthly content calendar (12–16 posts + reels + stories) optimized for conversions. Every piece includes clear CTAs for reservations, catering, delivery, or email sign-ups. Content is localized to SF neighborhoods (SoMa, Mission, Financial District) with location-specific keywords and hashtags.
Paid Amplification & Testing
We test paid social campaigns ($500–$2,000/month) targeting local audiences and lookalikes. Focus areas: reservation promotions, catering inquiries, email list growth, and retargeting cart abandoners on delivery platforms. We A/B test creatives, audiences, and messaging to find your highest-ROI channels.
Measure & Scale
We track social-driven revenue, email engagement, and customer acquisition cost across all channels. Monthly dashboards show which content types and campaigns drive the most reservations and catering orders. We adjust strategy based on data to maximize ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco restaurants & f&b brand
The median restaurants & f&b client after 6 months
Download the exact checklist we use to help SF restaurants convert 3x more followers into paying customers—without increasing ad spend.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring an internal social media manager?
An internal hire ($45K–$65K/year) typically posts content and responds to comments. We engineer the entire conversion funnel: from content strategy tied to revenue, to email list building, to paid amplification and attribution tracking. For $3,500–$8,000/month, you get strategy, production, paid management, and accountability to revenue metrics—not just activity.
What if we're already on Instagram but it's not driving results?
Most restaurants post beautiful content with no conversion mechanism. We audit your current presence, identify what's working (if anything), and rebuild your content strategy around CTAs for reservations, catering, email sign-ups, and delivery orders. Usually, 1–2 content adjustments drive 50%+ improvement in conversions within 30 days.
How do you measure ROI? Can you guarantee results?
We track social-driven revenue by integrating with your reservation system, email platform, and delivery apps (DoorDash, Uber Eats, etc.). We measure cost per reservation, customer lifetime value, and revenue attribution. We can't guarantee results—market conditions, seasonality, and menu changes affect outcomes—but we've seen 68% of SF F&B clients achieve 4x+ ROI within 6 months. We report monthly and adjust strategy based on data.
Do you manage paid ads, or just organic content?
We do both. Organic content builds community and reduces dependency on algorithms. Paid ads ($500–$2,000/month is typical) accelerate reach and test messaging. Most clients see best results with 70% organic, 30% paid—but we test and adjust based on your goals and budget.
What's your typical retainer, and what's included?
Our retainers for SF restaurants range from $3,500–$8,000/month depending on scope. This includes: content strategy, 12–16 pieces of content creation/month, paid ad management ($500–$2,000/month media spend), email strategy and nurture sequences, and monthly reporting. We can scale up or down based on your growth stage.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco restaurants & f&b market diagnostic.
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