Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most lose customers to Yelp. We help you own your audience, build email lists, and convert followers into repeat diners.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Portland restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
48,000 Portland restaurants compete for attention daily
Portland's F&B scene thrives on authenticity and community—but most restaurants default to reactive social posting without retention strategy. Division Street and Pearl District establishments capture disproportionate foot traffic, while independents struggle with discoverability beyond review platforms. Your competitors spend $3,500/month on digital, yet 73% lack email capture systems. Social media alone won't sustain growth; you need a connected ecosystem that turns Instagram followers into loyalty.
The 3 places Portland restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram (8,200 followers) but only 60 email subscribers; zero visibility for 'Pearl District private catering' searches; 35% of posts generated engagement, but zero attributed reservations
Built Instagram Story CTA funnel + landing page to capture email signups from followers; offered 15% off first order for newsletter signup
— Marcus T.
Owner, Pearl District Bistro
Read the full case study →BEFORE → AFTER
Monthly Catering Revenue · BEFORE
$1,200 (word-of-mouth only)
Monthly Catering Revenue · AFTER
$4,800 (search + email-driven)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Your restaurant transitions from hope-and-post social media to a measurable engine: Instagram and TikTok feed new email subscribers, email nurtures convert them to repeat diners, and local search captures catering/delivery inquiries competitors miss. Within 6 months, expect 2–3x email list growth, 40%+ improvement in email-attributed revenue, and documented catering inquiry uplift.
Competitive & Audience Audit
We analyze your current social presence, email capture rates, and how local Portland competitors rank in search and social. We identify which content formats drive reservations vs. vanity engagement, and map your customer journey from discovery to repeat order.
Email & Retention Strategy
We design a system to capture Instagram, TikTok, and in-restaurant visitors into segmented email lists. This includes automated sequences for new diners, loyalty incentives, and catering/event promotions—turning followers into subscribers you control.
Content Calendar & Community Ops
We build a 90-day social calendar aligned to your business cycle (peak seasons, promotions, catering season). Content mixes behind-the-scenes UGC, customer spotlights, educational posts (menu stories, chef features), and direct CTAs driving reservations and email signups.
Local Search Visibility (Catering & Delivery)
We optimize your Google Business Profile for delivery and catering search queries, embed email capture links in your local listings, and create category-specific landing pages (e.g., 'Portland Corporate Catering' or 'NE Portland Delivery'). This captures high-intent searches Yelp and DoorDash currently own.
Measurement & Monthly Optimization
We set up dashboards tracking email growth, click-through rates, attributed reservations, and catering inquiry volume. Monthly strategy sessions review what's working and adjust content, send times, and paid social spend to maximize ROI on your $2,000–$9,000 monthly budget.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland restaurants & f&b brand
The median restaurants & f&b client after 6 months
We'll analyze your current social presence, email capture rate, and competitive ranking against 5 nearby restaurants—and show exactly where you're leaking revenue to Yelp, DoorDash, and unfocused posting.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for social media marketing if I'm a Portland restaurant?
The Portland F&B market average is $3,500/month, but results vary by goal. We typically recommend $2,000–$5,000/month to move the needle: enough for consistent content creation, community management, email automation, and some paid promotion. This generates measurable catering inquiries and repeat customer acquisition. Many restaurants overspend without strategy; we help you deploy that budget efficiently.
What's the difference between your approach and just hiring a social media freelancer?
A freelancer posts content; we build a revenue system. We connect social media to email capture, local search optimization, catering inquiries, and repeat customer retention. We measure attributed revenue, not engagement. Most importantly, we're accountable—monthly performance reports show exactly what's working and why.
How long before I see results (reservations, catering bookings)?
Email capture and engagement typically accelerate within 4–6 weeks. Measurable revenue impact—repeat orders, catering inquiries—usually shows in 8–12 weeks once your email list reaches 500+ active subscribers. Local search visibility takes 6–8 weeks to move, but high-intent catering and delivery searches convert faster than cold social followers.
Yelp and DoorDash already own my catering searches. Can you really compete?
Yes. Most restaurants don't optimize for local catering keywords because they assume Yelp owns them. We build Google Business Profile optimization, location-specific landing pages, and email campaigns around catering. Your email list becomes a direct catering booking channel that bypasses Yelp entirely. Within 6 months, 30–50% of catering inquiries come directly from search and email, not review platforms.
Do you manage my social media accounts, or do you consult and I execute?
We offer both. Our retainer typically includes strategy, content calendar, email automation setup, and monthly optimization—which means our team creates and schedules content. You stay in control (approval process), but we handle execution. If you prefer hands-on involvement, we offer training and fractional support.
FREE · NO COMMITMENT · 48HR TURNAROUND