Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your followers aren't customers yet. We turn community into revenue through owned-channel strategies that work in Amsterdam's competitive market.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Amsterdam restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Amsterdam's F&B faces a social media engagement crisis.
Amsterdam's restaurant scene is saturated with high-quality operators competing for the same audience. TripAdvisor and Yelp control 60%+ of discovery, leaving you dependent on platforms you don't own. Social media is your only direct line to repeat customers and email prospects—yet most Amsterdam F&B businesses treat Instagram as a photo gallery, not a sales engine. The restaurants winning in 2026 are building email lists and engaged communities on owned channels while using social to drive loyalty, not just awareness.
The 3 places Amsterdam restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram had 8,000 followers but only 1.2% engagement; Uber Eats and Deliveroo took 20% commission on 60% of orders; email list had 40 inactive subscribers from 2019.
Rebuilt Instagram content as a lead-capture engine—every post directed followers to join a loyalty program (free appetizer on signup) via email link in bio.
— Marco V.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Direct (Non-Marketplace) Revenue from Delivery · BEFORE
€4,200
Monthly Direct (Non-Marketplace) Revenue from Delivery · AFTER
€11,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own a 500–1,200-person email list, see 25–40% month-on-month repeat customer growth, and capture 40–60% of local delivery queries in your Amsterdam neighborhood. Social media becomes a revenue channel, not just a cost center.
Audit & Competitive Map
We analyze your current Instagram, Google Business Profile, and email capture systems against 15–20 competitors in your Amsterdam district (Zuidas, Grachtengordel, city center, etc.). We identify where you're losing delivery orders and followers to rivals.
Email & Community Foundation
We set up a segmented email platform (Klaviyo or Brevo), create lead magnets (discount codes, loyalty tiers, exclusive menus), and design Instagram-to-email funnels. All new social content includes a CTA to capture addresses and phone numbers for direct marketing.
Content Calendar & Reels Strategy
We produce 12–16 short-form videos (Reels, TikTok) per month showcasing your menu, kitchen process, staff stories, and local Amsterdam culture. Each video includes a conversion angle: book a table, join loyalty, try catering, or order online.
Delivery & Local Search Sync
We optimize your Google Business Profile for catering and delivery queries, sync inventory and CTAs across social, and create carousel ads targeting 'delivery near me' and 'catering Amsterdam' searches within your district.
Retention & Repeat Revenue Loops
We segment your email list by customer type (dine-in, delivery, catering, corporate) and automate welcome sequences, loyalty rewards, and re-engagement campaigns. Social content amplifies email offers and vice versa.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, data-backed guide showing exactly how top Amsterdam restaurants build email lists from Instagram, optimize for delivery queries, and reduce marketplace commission by 20%+. Includes templates, video examples, and a 90-day content calendar for your F&B concept.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring an Instagram manager or freelancer?
An Instagram manager posts content; we build a revenue system. We connect social to email, email to repeat orders, and optimize for owned-channel revenue (direct delivery, catering, loyalty). Most freelancers measure success by follower growth. We measure success by email subscribers, repeat customer rate, and direct revenue. That's a fundamental difference.
We're already on Instagram and Facebook. Why do we need help?
Most restaurants post without a conversion strategy. You likely have followers but no email list, no segmentation, and no way to reach customers outside of social algorithm changes. We build the infrastructure—email platform, lead magnets, segmented automation—that turns followers into owned audience and revenue.
What's the minimum commitment? Can we start with a trial or project basis?
We recommend a 6-month retainer (€2,500–€6,500/month depending on scope) to see meaningful results. Email list building, content consistency, and conversion optimization take time. We do offer a 4-week strategy sprint (€1,800) if you want to test our approach first—includes audit, strategy roadmap, and one month of content calendar + email setup.
Will this help us rank better on Yelp and TripAdvisor?
Indirectly, yes. We won't directly manage your Yelp presence, but our email campaigns can prompt customers to leave reviews (which boosts ranking). More importantly, we reduce your dependency on Yelp/TripAdvisor by building direct customer channels. You'll still get marketplace traffic, but you'll own your repeat business.
How much content do we need to produce? We're already busy running the restaurant.
We handle creation. You provide 2–3 hours per month for calls, approvals, and feedback. We produce 12–16 short-form videos (Reels/TikTok), 16 carousel/static posts, and 4 Stories per month—all on your behalf. Your team approves, we execute.
FREE · NO COMMITMENT · 48HR TURNAROUND