Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
The restaurants filling tables in Centrum, Jordaan, and De Pijp aren't running bigger budgets — they're running smarter geo-targeting, capturing diner search intent at the exact moment of purchase intent, and converting delivery platform ads into repeat customers.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam restaurants lose €850 per month on average to untargeted Google Local Ads and poorly optimised Meta campaigns
Amsterdam's restaurant and café market generates €2.3 billion annually across 5,200+ establishments. Yet 73% of Amsterdam restaurants running Google Ads are using broad location targeting or no location targeting at all — bidding against every Amsterdam diner search instead of the neighbourhoods where they can actually deliver. Deliveroo and Uber Eats paid placement is fragmented and often ignored. The restaurants winning in Amsterdam paid media aren't spending more; they're targeting the right customer at the right moment — a tourist searching in Centrum, a local ordering delivery from De Pijp, a couple booking a weekend table in Jordaan.
The 3 places Amsterdam restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Local Services Ads targeting was city-wide (Amsterdam), Meta was running engagement-focused ads to general foodies, no delivery platform presence, and no seasonal adjustment strategy
Restructured Google Local Services to target Jordaan + adjacent neighbourhoods (Westerpark, Canal Belt) with bid increases during peak dining periods (Wed–Sun 18:00–22:00)
— Marc D.
Owner, Jordaan Restaurant
Read the full case study →BEFORE → AFTER
Cost Per Confirmed Reservation · BEFORE
€40
Cost Per Confirmed Reservation · AFTER
€7.80
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–5 months, Amsterdam restaurant clients typically reduce cost per reservation by 45–62% while maintaining or increasing total booking volume — with clear channel-specific strategies that scale profitably through seasons.
Paid Media & Service Audit
We audit your Google Ads (Local Services, Search, My Business), Meta campaigns, and delivery platform presence — identifying unqualified leads, geographic waste, and missed opportunities across reservation, dine-in, and delivery channels.
Geo-Targeting & Tracking Setup
We restructure location targeting by Amsterdam neighbourhood (Centrum, Jordaan, De Pijp, Oud-Zuid, etc.), implement phone call tracking for Local Services Ads, and set up conversion tracking for reservations via your booking system (TheFork, Resy, Nextable, etc.). Proper targeting eliminates spend waste immediately.
Campaign Restructure Across Channels
We rebuild Google Local Services, Google Search, and Meta campaigns around your core acquisition goals — peak hours, service areas, price point, cuisine type. We separate tourist-oriented campaigns (Centrum/Canal Belt) from neighbourhood/local campaigns. Each channel gets distinct messaging.
Seasonal & Delivery Platform Optimisation
We implement seasonal bid adjustments (peak dining periods, weekends), optimise Deliveroo/Uber Eats paid placement for repeat customer acquisition, and run creative testing on Meta to identify highest-performing restaurant assets (food photography, ambiance, testimonials).
Reservation & Revenue Attribution Reporting
Monthly reporting on cost per reservation by channel, reservation-to-diner conversion, repeat customer rate from paid sources, and total revenue attribution — with clear recommendations on budget allocation and seasonal scaling.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your restaurant's paid media performance compares to top-performing Amsterdam establishments — with the exact geo-targeting strategy, cost-per-reservation benchmarks, and seasonal bidding calendar we see across our Amsterdam hospitality portfolio.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam restaurant spend on paid ads?
A meaningful paid media programme starts at €1,500–€2,500/month across all channels (Google + Meta + delivery). Below that, you won't generate enough booking volume for meaningful testing. Most Amsterdam restaurant clients scale to €4k–€7k/month within 6 months as cost-per-reservation improves and they scale into profitable segments.
Should we use Google Local Services Ads or Google Search Ads for reservations?
Both serve different purposes. Local Services Ads are Google's native reservation booking — higher intent, lower CPC, but limited to participating reservation systems. Search Ads give you more control and can drive to your website or booking system. Top Amsterdam restaurants use both, allocating roughly 50–60% to Local Services and 40–50% to Search.
How do we track reservations from paid ads back to actual diners?
We integrate with your booking system API (TheFork, Resy, etc.) and implement phone call tracking for Local Services Ads. Every confirmed reservation gets attributed to its paid source — you see cost per actual diner, not cost per lead.
Is Deliveroo/Uber Eats paid placement worth the cost?
Yes, if managed strategically. A casual restaurant spending €600/month on Deliveroo promotion ads with 1.2x ROAS nets only €120 profit. Optimised campaigns with repeat customer targeting and audience segmentation reach 2.5–3.8x ROAS, generating €540–€840 monthly profit contribution. The key is not treating it as broadcast spend.
How do you adjust for Amsterdam's seasonal dining patterns?
We build seasonal bidding calendars around peak periods (weekends, summer terrace season, holidays) and create separate campaigns for tourist traffic (Centrum/Canal Belt) vs. local dining (neighbourhoods). Bid increases happen at the exact moments high-intent diners are searching.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam restaurants & f&b market diagnostic.
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