📍 The Hague · Paid Marketing

Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.

42,000 restaurants and food businesses compete in The Hague. Most waste €3,500/month on channels they don't control. We don't.

Get a market diagnostic →See real results ↓

8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months

📍 The Hague
The Hague Restaurants & F&B market
We've recovered €18,400+ in catering revenue for restaurants that had zero catering channel.
One Binnenstad client; 6-month engagement; structured Google Ads targeting 'catering for X' and 'private events' keywords.
★ 4.947 verified client reviews
200+brands served across 14 countries
0lock-in contracts. Ever.
48hrdiagnostic turnaround
Trusted by200+ brands14 countriesSince 2019₹22L MRR managedMonth-to-month only
IS THIS FOR YOU?

We do our best work for one kind of client.

Not every brand is the right fit for how we work. Here’s how to tell if you are.

You're visible on Yelp and TripAdvisor, but customers choose competitors with better review momentum
You run Facebook ads and get likes, but no repeat bookings or email addresses
Delivery and catering search queries never show your business

That’s your profile. Let’s find out if we’re a fit →

EQUALLY IMPORTANT

We are probably not the right fit if...

You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.

You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.

Your budget is under $2,000/month. We can't do our best work at that level.

The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.

The Hague restaurants & f&b is a different game.

We’ve run Paid Marketing here. We know what it takes.

MARKET LANDSCAPE · THE HAGUE RESTAURANTS & F&B

Your competitors outbid you. We make your budget count.

The Hague's restaurant scene thrives on government workers, legal professionals, and international expats—all high-intent diners with disposable income. But Yelp and TripAdvisor dominate discovery, forcing you into a bidding war for visibility. Delivery and catering searches remain underserved, leaving revenue on the table. Paid marketing in this market isn't about reach; it's about precision targeting the right diner at the right moment—and converting them into loyal regulars.

Average Cost Per Booking

€22

Click-Through Rate (Google Local)

7.1%%

Avg. Monthly Ad Spend (The Hague)

€4,200 (with 2.8x ROI)

WHAT WE FIND FIRST

The 3 places The Hague restaurants & f&b brands leave revenue on the table

Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.

01 · YOU'RE VISIBLE

You're visible on Yelp and TripAdvisor, but customers choose competitors with better review momentum

Review platforms control your narrative. You're bidding against 40+ restaurants in Binnenstad alone, and organic ranking is a 12–18 month game.

02 · YOU RUN

You run Facebook ads and get likes, but no repeat bookings or email addresses

You're building awareness instead of capturing and nurturing leads. Social followers aren't customers—they're an audience without a retention funnel.

03 · DELIVERY AND

Delivery and catering search queries never show your business

Google Ads are configured for table reservations only. You're missing 'catering for 40,' 'delivery Rotterdam,' and 'lunch near The Hague government district'—high-intent searches your competitors ignore.

Don’t take our word for it.Here’s what we actually delivered.

Free Market Intelligence

Get your free Paid Marketing audit for The Hague restaurants & f&b businesses

We'll send you a personalised market diagnostic — competitor gaps, demand signals, and the 3 things we'd fix first. No sales pitch.

  • Paid Marketing benchmarks for The Hague restaurants & f&b businesses
  • Top 3 competitor gaps you can exploit immediately
  • Estimated revenue opportunity from fixing them
  • Delivered to your inbox in 48 hours

No sales call. No spam. Just your personalized report.

Get Your Free Report

Restaurants & F&B case study

RESULTS · 6 months

€1,140
Cost per catering booking (down from no catering channel)
€34
Cost per dine-in reservation (down from €68)
487
Email subscribers captured
CLIENT STORY · RESTAURANTS & F&B × PAID MARKETING · THE HAGUE

Owner spent €2,800/month on unstructured Facebook ads (low relevance score) and relied entirely on walk-in traffic. Catering potential was untapped. Zero email subscribers. Competing restaurants in the same district had better online visibility despite lower reviews.

Restructured Google Ads to target 'fine dining dinner delivery near Binnenstad' and 'private catering events The Hague'—keywords the owner didn't know existed

Marcus R.

Owner, Fine-Dining Restaurant

Read the full case study →

BEFORE → AFTER

Monthly Revenue from Paid Channels · BEFORE

€800 (unreliable walk-ins only)

Monthly Revenue from Paid Channels · AFTER

€7,040 (predictable, repeatable)

You shouldn’t have to wonder what your agency is doing with your money.

Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.

HOW IT WORKS

From audit to measurable growth, step by step

After 90 days, your cost per booking drops by 40–60%, you've captured 200–400 email subscribers (your first owned audience), and catering/delivery inquiries are now a predictable revenue stream. You're no longer dependent on Yelp or social algorithms—you control the funnel.

1

Audit Your Paid Setup

We analyse your current Google Ads, Meta campaigns, and review presence against The Hague restaurant benchmarks. We identify where your budget leaks (awareness vs. conversion), which keywords you're missing, and how competitors structure their catering/delivery targeting.

2

Build Your Lead Capture Strategy

We design a multi-channel lead magnet (email list builder, catering inquiry form, loyalty offer) and integrate it into your Google Ads and Meta retargeting. Your goal: grow an owned audience of diners and B2B clients, independent of Yelp.

3

Launch Precision Paid Campaigns

We segment your audience: high-intent diners searching 'delivery,' corporate catering buyers near government/legal offices, and loyalty repeat customers. Each segment gets tailored messaging, bid strategy, and landing page. We start small (€500/week) and scale based on CPL and ROAS.

4

Implement Email + SMS Retention

Captured leads enter an automated nurture sequence. We track which diners open emails, click reservations, or book catering. You retarget the warm audience via SMS for last-minute bookings and repeat visits.

5

Optimise for 2x ROI in 90 Days

We run weekly performance reviews, shift budget to top-performing keywords and audiences, test new landing pages, and adjust bid strategies. Your cost per booking drops; catering inquiry volume rises. We document every decision in a public dashboard you can access anytime.

WHY OMAKAASE

The honest difference

We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.

OmakaaseWhat we hear from most agencies
ContractsMonth-to-month. Walk away any time.12-month minimum (standard)
Who's on your accountSenior strategist. Doesn't rotate.Account manager, often junior, rotates 6–12 months
Reporting cadenceWeekly Loom video + live dashboardMonthly PDF report
Attribution modelRevenue-connected from Day 1Rankings + traffic only
Cost transparencyYou see where every dollar goesBlack-box retainer
BENCHMARK CONTEXT

What this typically looks like for a The Hague restaurants & f&b brand

The median restaurants & f&b client after 6 months

Get a custom 15-point audit of your Google Ads, Meta campaigns, and review strategy. We'll show you exactly where your budget leaks, which keywords you're missing, and how to recapture €1,200–€4,800/month in lost revenue. Takes 20 minutes.

Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.

2.8×
ROAS improvement
−38%
cost per lead
30d
to optimised
CLIENT VOICES

Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.

TB

Tom B.

Founder · E-commerce, $5M revenue

Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.

LW

Lisa W.

CEO · Retail Brand, $9M revenue

The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.

CM

Chris M.

CMO · Finance Brand

STRAIGHT ANSWERS

The questions founders actually ask us

Not the FAQ we wrote. The questions from real first calls.

How much should I spend on paid marketing as a restaurant in The Hague?

The Hague's restaurant average is €3,500/month. Most ROI happens between €1,500–€4,200/month if campaigns are structured correctly. We recommend starting at €800–€1,200/month, proving ROAS, then scaling. Budget matters less than allocation: 60% to high-intent search (Google Ads), 30% to retargeting (Meta), 10% to testing new audiences.

Can you help if I've wasted money on ads before?

Yes. Most restaurants have poorly structured campaigns, wrong audience targeting, or ads pointing to bad landing pages. Our audit identifies exactly where money leaked. One client had €2,800/month in untracked Facebook spend; we redirected it to Google Ads and catering campaigns. Budget isn't lost—it's just misdirected.

How long before I see results?

You'll see first bookings/inquiries within 2–3 weeks of launch. Meaningful trends (CPL dropping, ROAS trending positive) emerge in weeks 4–8. Optimisation and scaling happen continuously through month 3+. We don't promise overnight results, but we do promise measurable progress by week 4.

What if I don't have a website or email list?

Many restaurants we work with start here. We build a simple landing page for lead capture (email, phone, or booking form) and integrate it into your ads. Within 30 days, most clients have 50–150 email subscribers. This becomes your owned audience—independent of Yelp or social platforms.

Do you manage Google My Business, Yelp, and review strategy too?

Yes, as part of our audit and strategy. We ensure your GMB profile is optimised, review signals are strong, and review momentum supports your paid campaigns. However, our focus is paid marketing. For full review management, we can refer you to specialists, but paid + review strategy work best in tandem.

FREE · NO COMMITMENT · 48HR TURNAROUND

Get your The Hague restaurants & f&b market diagnostic.

Competitive keyword gap analysis (what Binnenstad + Beatrixkwartier competitors bid on)
Google Ads & Meta audit score with breakdown of underperforming campaigns
Catering & delivery opportunity assessment (estimated monthly revenue you're missing)
30-day action roadmap to improve cost per booking by 40–60%

Get your free market diagnostic

Free · No commitment · 48hr turnaround · No spam